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Did you know that you can schedule your Facebook posts in advance? It is very easy to do, and you will be surprised by the number of benefits it has in store. You also get several handy tools to help you create and manage your scheduled Facebook posts. In this article, we will explain how you can schedule posts and provide you with some helpful insights into the current best scheduling tools.
How To Schedule Facebook Posts
Step #1) Create Your Post
The first thing you want to do is to log into your Facebook account. Then you want to navigate to your business's Facebook page. After that, click create post. Try to make it more captivating by adding photos, hashtags, and other intriguing content that will make Facebook users want to visit your page. Be sure to read our post on how to perform a Facebook audit to learn how to make great content!
Step #2) Preview Your Facebook Post
Always make sure to preview your Facebook post in the Facebook business suite before you post it. Something that has happened to me countless times is that I post immediately without even double-checking my spelling or grammar. If you don't correct these issues, it can damage your reputation.
Click "Preview," and the meta business suite app will show you how your post will look from your followers' perspective. This allows you to spot mistakes and make the appropriate edits.
Step #3) Pick A Time + Date
After creating your post and making the necessary edits, you must choose a date and time you want to post. To do this, you will need to click "Publish" and select "Schedule." A window will appear. Here, you can select the time and date you want to post your Facebook post. Our post on the best time to publish on Facebook can help you get even more traffic!
Step #4) Schedule The Post
Finally, click "Schedule" to confirm your scheduled post. Hooray! The post will go live at the specific time and date you selected! Remember, the Facebook algorithm loves consistency!
If you want to view all your scheduled Facebook posts, simply go to "Publishing tools" on the Facebook Business suite. Here you will be able to perform several tasks. For example, you can edit scheduled Facebook posts, delete posts, reschedule posts, and control posts for different Facebook pages.
Best Tools To Schedule Posts On Facebook
1) eclincher
I have used a lot of scheduling tools for Facebook posts, and I can honestly say that eclincher is currently the best tool available. eclincher is the ultimate tool to manage ALL of your social media platforms...not just Facebook! This tool is basically your personal social media assistant - allowing you to manage your different Facebook pages and other social media accounts and, most importantly, schedule Facebook posts ahead. It is the ultimate tool for advertising on Facebook and other platforms!
In addition to simply scheduling posts in advance, it also provides several social media management services, including managing all your social media posts' activity and compiling it into one easy-to-use and track dashboard. Also, eclincher provides in-depth analytics on the performance of your Facebook posts.
Finally, eclincher also streamlines workflow and makes collaboration easy between your team members.
2) Sendible
Sendible is a great alternative to eclincher for scheduling multiple Facebook posts in advance. Like eclincher, the tool also provides handy content curation tips and enhancements so that you can boost your posts' effectiveness and engagement and, ultimately, your social media ROI.
3) Loomly
Loomly is another great post scheduler for your Facebook business page and other social media apps like Twitter and Instagram. It helps you effectively manage Facebook pages and groups!
I have found Loomly's content calendar the most user-friendly as it is the easiest to work with and interpret. From the calendar, you are able to view and manage your posts. Loomly also provides easy integration into other tools like Canva and Unsplash to take your post's visuals to the next level.
4) Hootsuite
The standout feature of Hootsuite for me is probably the easy-to-use interface. The dashboard allows you to manage all your social media accounts from a single dashboard. Here you are also able to schedule posts and view your content calendar.
After eclincher, Hootsuite provides the most helpful and accurate insights which you can use to steer your social media presence in the right direction.
5) Later
Finally, we have Later - the software's name speaks for itself. This is a great Facebook scheduling tool you can use if you are just starting out with posting online. In addition to scheduling posts, you can also use Later's media library to manage and store your content.
Benefits Of Scheduling Facebook Posts
https://www.youtube.com/watch?v=wFLiXon9DmY
1) Increases Posting Frequency
By now, you already know that by scheduling posts, you are making your social media interaction more efficient. Its helps supplement traffic brought in by Facebook Ads. One way how it improves efficiency is by allowing you to post more frequently because you are able to plan and schedule your posts in advance.
Think of it this way, instead of allocating precious time each day to post, you can sit one morning for two hours and create and schedule posts for the entire week. You will be surprised how much more efficient this method is - when I implemented it, I created and posted at least three posts a week more than by following a day-to-day strategy.
2) Makes It Easier To Connect With Your Audience
By posting more frequently, you continue to intrigue your audience, which just leads to higher engagement and brand awareness. Additionally, you are able to plan and organize your content better. This helps improve the overall quality of your posts and ensures it remains relevant to your audience.
3) Saves Time
As already mentioned in the first benefit, when you schedule your Facebook posts, what you are really doing is managing your time more efficiently. Instead of taking the time-consuming route of spending 20 minutes every day to create a post and manually publish it, you can just create and schedule the week's content in advance.
4) Improve Social Media Analytics & Engagement
When you schedule your Facebook posts, you are able to analyze your content and identify which posts yielded the highest audience engagement. Using the knowledge you obtained from the analysis, you can optimize your content strategy to boost your overall audience engagement.
Frequently Asked Questions
Why can't I schedule posts on Facebook?
You are only able to schedule posts from a business page and not a personal account. Additionally, you need to be the admin of the page or Facebook group.
Where is the schedule post button on Facebook?
It is located in the publishing tools of your Facebook business page after you have created a new Facebook post.
Does Facebook allow scheduled posts?
Yes, you can. You will need to have a Facebook business page or the admin of a page.
How do I schedule a post on Facebook for free?
You need to create a post and then you can use the schedule function in the publishing tools to schedule posts.
Did Facebook Get Rid of Creator Studio?
Creator studio tools have simply migrated to the Meta Business suite. Here, you can access all the features and tools necessary to create and manage your Facebook and Instagram posts.
Final Thoughts
Scheduling Facebook posts is quite easy, and there are numerous benefits to implementing a scheduling strategy. When you use a scheduling tool, those benefits are greatly enhanced. A simple example is the social media analytics feature that provides you with helpful insights into how you can boost your audience engagement. eclincher is the current best social media management tool for small business available, and if you like to know more about how this tool can help you increase your overall social media ROI, then feel free to reach out to us - trust me, you won't regret it!
