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Twitter is a neverending well of wisdom, and it's an especially powerful platform for marketing gurus. We went searching for bite-sized lessons to help you along your path of digital marketing. Here are the 10 best marketing tweets we've unearthed so far.
1. "Stop trying to be everything to everyone. Be something to somebody."
Pam Moore, also known as @PamMktgNut, hits the nail on the head with this tweet. Everyone is not your ideal customer. So, trying to please everybody really is a futile effort. This isn't going to get you where you want to go.
Pam encourages us to learn what makes us special, what makes us stand out from our competition. What can we offer that others can't? That's going to help give you a leg up.
When you try to connect with everyone, you end up connecting with no one. Instead, it's in your best interest to get specific with who you're trying to reach. It can be very helpful to create a customer avatar to narrow down who it is you're after. Really get into the nitty-gritty of this buyer persona. You need to know *exactly* who you're trying to serve.
2. "Growing your database doesn't have to be a 'techy' thing."
In today's digital world, it can be too easy to get caught up in the technical. But Tabitha Naylor (@tabithanaylor) gives us a very important reminder: There's nothing wrong with doing it old school.
https://twitter.com/tabithanaylor/status/1262458108011597830
There's more than one way to skin a cat, and you can just as easily collect emails and leads with a jar on your counter than you can with a lead magnet on your website. Especially if you're a small, local business or something like a mom-and-pop shop, this approach might very well suit you best.
Plus, it affords you an opportunity to connect with people in a way that's very unique these days: face to face. That's what building a business is about — forming genuine, authentic relationships. Online, people can forget you all too easily. But it's much harder to forget the face and name of someone you met in person. This just can't be replaced by anything that happens online.
3. "So much of the sale is made before the sale."
Truer words were never spoken. One of our favorite marketing tweets comes from Stu McLaren (@StuMcLaren). Man, he really said it.
Brands often go to sell their product or service online and bam — they expect immediate results. While this certainly can happen, it's not typically the case. People need an opportunity to get to know, like, and trust you. Otherwise, how can you expect them to spend money on you?
You need to establish several touchpoints with potential shoppers — at least five — before really going in for the sale. Otherwise, it's probably too soon. Take time to nurture your leads and form a relationship. It's a marathon, not a sprint.
Provide value first without expecting anything in return. A lot of brands are fighting for your customers' attention. Instead of trying to hard sell to them, focus on helping them solve a problem they're having, period. This is the first step.
4. "Give prospects and customers your undivided attention."
The Content Marketing Institute (@CMIContent) shares a valuable lesson that appears to have come from Tom Martin. These days, we get too distracted, too quickly. Everything online is fighting for our attention, and we lose each other too fast.
Stop. Slow down. Pay attention.
The online world presents us with the opportunity for unlimited growth, and this is absolutely incredible. However, in our quest to experience massive growth, we forget where it all starts: relationships. You need to continue fostering relationships with the people in your target audience.
Don't sacrifice the quality of these relationships for Facebook likes or Instagram followers. Be real. Be genuine. Stay true to your brand voice and message.
5. "Don't wait for the nurture."
Brilliant advice from Klaudia Tirico (@klaudiatirico) about creating the best experience for your buyers. As we said earlier, the process of helping your customers get to know you, before they'll spend a dime, is a marathon. And Klaudia makes an excellent point, here. That journey needs to be clear to them every step of the way.
Every time they interact with your brand, in whatever capacity, they need to remember why they're doing it. Remind them why they should care, or else you run the risk of losing them.
If you expect them to take you seriously, then you need to offer them the same courtesy. Don't treat them like merely a number or a sale. Treat every individual as a human being — because they are! So many brands aren't doing a good job with this. If you do, you're going to stand out.
6. "Finding your niche."
"If choosing a niche gives you an instant case of FOMO, let me tell you….finding your niche will give you so much more room to grow and make this whole online business thing a whole lot easier."
You can always count on Amy Porterfield (@AmyPorterfield) for solid advice and eye-opening marketing tweets. And she echoes a sentiment similar to Pam Moore: Get specific.
Sometimes, businesses are scared to niche down because they worry about excluding people. But the truth is that when you get specific with your business, you position yourself to become an expert on that thing.
The alternative is to be mediocre at a bunch of things.
Don't be scared to become laser-focused on a few things which you'll master. This is how the pros do it.
7. "We need people that have lived and breathed what they're writing about."
MarketMuse (@MarketMuse) quotes Amy Aitman with this gem of wisdom about really owning what you do and becoming the very best at it.
In such a competitive digital field, where the internet is completely saturated and only gets more so literally by the minute, being just okay at something likely won't get you that far.
But if you become the leading expert in what you do? Now we're talking. If you're going to create content around it, make it your goal to know it inside and out. This is how you provide value, hang on to your readers and
8. Today's CMOs
"Today's CMOs need to be masters of understanding customer insights and putting them to use."
Latane Conant (@LataneConant) knows a thing or two about marketing, including the undeniable importance of customer insights.
Posting on social media is only one half of the equation. What kinds of results are your efforts yielding? Is your strategy paying off? How could it be improved? What do your followers like? What do they not seem to care that much about?
These are questions you can answer only if you're paying attention to customer insights and then adjusting your approach appropriately.
If you want people to become loyal fans and eventually customers of yours, then you need to pay attention to how they're responding to your digital marketing efforts.
9. "SEO is a marathon, not a sprint."
Neil Patel (@neilpatel) is always a source of amazing insight and guidance. In this case, he's pointing out something most of us know to be true but never want to accept: SEO happens over weeks, months, and years — not days.
It's something you have to work at on a long-term basis if you want to see results. You have to care every single day, put in the effort every single day, if you want it to work. What's more, you have to constantly keep your finger on the pulse of search engine optimization, because it consistently evolves over time. Every time Google pivots, we need to, as well.
Too many of us publish a blog and then express frustration when it's not on page one of Google the next morning. Plain and simple, this isn't how it works. And Patel — an SEO and digital marketing expert — confirms that. In the process of putting together our list of memorable marketing tweets, this one was a no-brainer.
10. "Trust must be earned over time, not through ONE great marketing campaign."
We've said it before and we'll say it again: This stuff takes time. Even Kim Garst (@kimgarst) agrees. Get comfortable and stay awhile, because marketing doesn't bring stellar results overnight.
Your marketing campaigns are essentially asking complete strangers to trust you, and that's not how life ever works out. You need to become familiar to them, recognizable. That's why it's important to have multiple touchpoints.
The more familiar people become with you, the more comfortable they become. And when they get into that place, they're likelier to become satisfied customers.
All of these marketing tweets remind us of several important things. For starters, this isn't about your brand. It's about your (potential) customers — their wants, their needs, goals, wishes, pain points.
Secondly, you need to be comfortable with taking your time and being consistent. At the risk of sounding totally cliche, Rome wasn't built in a day, and the same is true of your brand.
Third, and very importantly, if you want to build a dedicated family of supporters and customers, then you need to be genuine in your digital marketing efforts. Really listen to what your audience is telling you. Make it your goal to make their lives better. If you approach the growth of your business with a more selfless motivation, success will undoubtedly follow.
