6 Best AI Copywriting Tools (Expert Reviews)

Artificial intelligence has made quite a disruption in basically everything relating to how we approach technology. One of the areas where AI probably has made the most significant disruption is copywriting. With the advent of AI copywriting tools, businesses can write and edit text in a fraction of the time it would typically take. 

Additionally, businesses can tap into a treasure trove of other features these tools offer, from content generation to SEO optimization. However, with the multitude of AI Copywriting tools out there, it is important you choose one that specializes in the field you want to apply it, whether it is social media captions or blog posts. Doing so ensures that you unlock all the benefits these tools offer. 

Finally, we also offer some insights to social media marketers and influencers on a tool that can take your social media posts to the next level when it comes to engagement rates. 

What Is An AI Copywriting Tool?

An AI copywriting tool writes or edits text. It utilizes machine learning algorithms to understand context, tone, and style - producing copy that sounds human-like. They are designed to assist copywriters, and content creates by automating certain aspects of the writing process.

AI copywriting tools offer efficiency and flexibility that can significantly benefit businesses, whether for creating blogs, social media posts, or even advertising content.

How Can AI Copywriting Tools Be Used In Business?

AI copywriting tools can be used in various ways for your business. If you want to streamline your content creation process, here's how you can do it:

• Content Generation - Helps generate content ideas and draft articles, blog posts, product descriptions, and more.
• SEO Optimization - Optimize content for search engines by suggesting relevant keywords and improving readability.
• Social Media Posts - Some tools generate engaging content for your social media posts. They can also write social media captions and think of clever hashtags.
• Email Marketing - AI tools can take your email marketing to the next level. These tools can create compelling AI-generated content, whether it is subject lines, body content, or calls to action.
• Translation - Some tools can help in translation. They can perform natural language processing for translation, automatic summarization, named entity recognition, and more.

However, when deciding between different AI writing tools, it is essential you decide what you want to use the AI tool for and, hence, choose a platform with AI copywriting features that align with that objectives.

6 Best AI Copywriting Software Tools

Below, we'll discuss the six best AI copywriting tools. Whether you want to create content for a blog post, a striking ad copy for Facebook, or want content that pops on your social media page - this guide has it all!

1) Chat GPT

ChatGPT is the most versatile copywriting software on this list, which is why it is featured at number one. The platform offers highly customizable writing solutions, allowing you to mimic different tones and styles. This platform is ideal for personalized marketing content and works best with programs like Google Docs and Grammarly.

I use ChatGPT mostly for creating captivating content for landing pages, catchy captions, or helping do mundane writing tasks. Overall, ChatGPT is highly affordable and versatile, allowing you to personalize your marketing strategy exactly to what you want without breaking the bank.

However, it is important to note that it will take some time to get the prompts right. You need to be very specific with what you want out of ChatGPT, and it does get it wrong sometimes. Luckily, with the introduction of GPT-4, this problem has drastically decreased.

2) Eclincher Integrated AI

Social media marketers and content creators, look no further! If you want to take your social media marketing game to the next level, this is the tool you need! While ChatGPT can create catchy captions, Eclincher's integrated AI can create captions that are SEO optimized, boosting engagement rate and helping your follower base grow.

The tool offers seamless integration into most major social media platforms, making content publishing of the same post a breeze. These two features just scratch the surface of what Eclincher is capable of. In reality, this tool is a complete social media management tool - helping you manage, optimize and analyze all your social media posts and accounts.

3) Jasper AI

Jaspers AI excels in creating engaging and SEO-friendly content. Writing a complete article on something takes only a few minutes and is very easy to do, thanks to the simple step-by-step outline it provides. Jasper AI can create all sorts of posts, but I find it most useful for blog posts.

However, when using Jasper AI to write articles with a lot of facts, such as sports articles, it is important you fact-check the article before posting - I've had incidences where the AI model's content is completely factually incorrect. But Jasper is great for general how-to's, tips, and guides.

4) QuillBot

QuillBot is another versatile AI copywriting tool to simplify and rewrite content. This tool is especially known for its paraphrasing abilities and should be your go-to tool for editing and refining content to avoid plagiarism while maintaining originality.

It is especially helpful when you need to rewrite academic papers or cite other authors but want to make the content as original as possible.

5) Copy.ai

Copy.ai is ideal if you want to create creative content. This tool produces catchy slogans, enticing product descriptions, and even entire blog posts.

It's perfect for your business if you want quick and innovative content.

6) Wordtune

If you are known to struggle with "writer's block," Wordtune is the perfect solution for you! Wordtune helps you fine-tune your content with suggestions and revisions, allowing for more persuasive and coherent writing. Whenever I don't know how to phrase a specific sentence, I go to Wordtune to help me, and most often than not, I use its suggestions.

Incorporating an AI copywriting tool into your marketing strategy has numerous benefits. But the secret lies in choosing the right one for your use case.

What Are The Benefits Of Using An AI Copywriting Tool?

Using AI copywriting tools has a plethora of benefits, such as increasing the efficiency in creating content, saving you time by automating certain aspects of the writing process, and generating content ideas and drafts that acts as a starting point for you to work from.

AI copywriting tools also improve creativity by providing fresh ideas and perspectives that can spark creativity and help you overcome writer's block. These tools can also help you maintain a consistent brand voice and style across different pieces of content.

One of the most significant benefits for me is content optimization for SEO and social media engagement.

How Does Eclincher's AI Copywriting Tool Help Your Social Media Posts?

Where do I begin...Eclincher's AI copywriting tool aids your social media posts in all aspects. For starters, it helps you craft engaging social media posts. It also offers features like engagement tracking and audience analysis through social media listening and reporting - helping you stay on top of every whisper and interaction related to your brand on social media.

Additionally, this social media management tool offers auto-scheduling, helping you save time in the content creation process. Overall, it's the complete package to enhance your social media presence.

How Social Media Management Tools Further Automate Your Social Posting?

Social media management tools make the social posting process much easier. Social media scheduling tools automate several aspects of the process, such as scheduling, tracking, and reporting.

All you need to do is create the content with the help of the AI copywriting tool and select peak times to post your content, and the tool will do the rest - it's that easy!

Are There Any Downsides To Using An AI Copywriting Software?

Yes, there are some downsides to using AI copywriting software. While the benefits far outweigh the downsides, it's still important to pay attention to the latter. For instance, AI tools have been known to sometimes miss subtle nuances that a human writer could capture - in essence, it lacks a human touch.

AI tools rely heavily on existing data, so they might not always be ideal for highly creative or unique writing tasks, or in ChatGPT's case, which only contains information up to 2021, cannot create articles on real-time events such as sports competitions.

Frequently Asked Questions

Can I completely replace human writers with AI?

No, AI can augment human creativity but not replace it entirely - you still need that human touch to be successful in the content creation world.

Is AI copywriting cost-effective?

Yes, AI copywriting tools are considered very cost-effective, especially considering the amount of time you save using the tool instead of having to research and write everything from scratch.

The Bottom Line

AI copywriting tools are transforming the content creation landscape, offering your business compelling solutions to scale, innovate and maintain quality. However, it is important to use the right tool for your use case as it will ensure a more satisfactory experience with the tool. If you want an AI copywriting tool for social media that also doubles as an all-in-one social media management tool, Eclincher is your best bet.