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Reviews are an integral part of how customers decide whether to buy a product or not. If you search a product or brand on the internet and are overwhelmed with negative reviews, obviously, then you'll be hesitant to buy the product. That is why you need a reputation management service. Reputation management tools help manage your reputation by suppressing negative customer reviews, boosting positive ones, and increasing your online reputation. In this guide, we analyze the best reputation management companies based on our own experiences as well as discuss what makes a good online reputation management software.
1. Eclincher
Eclincher is one of the most versatile tools you can have in your online brand management arsenal. While it is classified as a social media management tool, it is so good at managing your online reputation that it ranks at the number one spot on our list.
With Eclincher, you can leverage analytics to gain insight into how your social media posts perform. Additionally, the tool has industry-leading social monitoring, tracking, and listening features that help you stay on top of all brand mentions and interactions. Eclincher collects all these interactions and displays them in a single, unified dashboard which makes it easier to monitor, manage and engage with them.
Eclincher is the perfect social media management app adept at tackling anything from simplifying post-scheduling to providing reputation management services and improving how you engage with your customers.
2. WebiMax
WebiMax is another strong online reputation management service. It has a holistic approach to managing and enhancing your brand's online reputation. WebiMax monitors and manages your online reviews and uses content marketing alongside SEO to promote a positive brand image while suppressing negative reviews and content.
But it's their crisis management strategies that I really appreciate - apart from eclincher, I have yet to find another app that can offer the same level of service when my businesses face challenging times.
3. Birdeye
This reputation management company offers reputation management through a unique lens - your customer's perspective. Using Birdeye, you can monitor reviews, generate positive reviews to enhance SEO and do review marketing. Finally, BirdEye's sentiment and competitor analysis enables you to gauge customer sentiment and track competitors' reviews and ratings - allowing you to stay ahead in the game.
4. NetReputation
If your or your business's online reputation needs some TLC and repair, NetReputation is the best online reputation management for the job. They excel in removing and suppressing negative online information, managing customer reviews, and using SEO to promote a positive presence of your brand. You can also use the tool for personal online reputation management services if you, as an individual, require reputation management.
5. Rhino Reviews
Rhino Reviews can help your business create a social-proof online presence by promoting positive reviews and ratings. What I like about Rhino Reviews is the platform encourages customers to leave reviews - this saves a lot of time spent on sending follow-up emails asking customers to leave reviews. Additionally, Rhino Reviews addresses negative feedback effectively and is an excellent tool for managing customer sentiment and enhancing your brand reputation.
6. InternetReputation.com
As the name suggests, InternetReputation is there to assist you and your company's online reputation. The tool offers several reputation management services, including online review management, social media management, and SEO. It also offers content removal services to help your business maintain a positive reputation by removing negative content from the internet.
7. SEO Image
This online reputation management company specializes in SEO enhancement. It uses SEO, content creation, and social media management to promote a positive image of your brand. SEO Image is also very good in crisis management, helping your business with proactive strategies to navigate any reputational challenge.
8. Reputation Defense Network
This online reputation management service definitely lives up to its name by defending and improving your brand's online reputation. They are particularly good at removing damaging content from the web. The tool also uses SEO strategies to suppress negative information, all while offering services to protect private information online.
One thing I especially enjoyed when using this tool is its consulting services which, so far, only eclincher was able to replicate. Their consulting services help you develop a comprehensive reputation management strategy that is tailored to your business.
9. Podium
Podium's unique messaging platform is definitely the standout feature of this online reputation management company - enabling businesses to connect with customers across various channels. Podium also enhances your local online presence by collecting and managing customer reviews. Finally, by using Podium's advanced sentiment analytical feature, you gain valuable insights from customer feedback, allowing you to improve your business continually.
10. Gadook
Gadook offers reputation management services through an engagement-centric approach. Gadook handles social media accounts for better engagement with customers and uses SEO strategies to improve online visibility. Gadook also counteracts negative reputation impacts with strategic content and engagement.
How To Pick The Best Reputation Management Tool For Your Business?
When selecting the best reputation management tool for your business, it is important to consider your needs and budget. Look for online reputation management companies that offer features that align with your goals, such as review monitoring on different review sites, SEO optimization, and social media management.
Look for a tool that is user-friendly, within your budget, and has really good customer support. I also like to look at reviews and recommendations from other users who used the app. If the app truly lives up to its reputation as an exceptional reputation management tool, it will undoubtedly prioritize and efficiently handle its own reputation. In a previous post, we learned about how to remove Google reviews to maintain a great online reputation.
What Is The Definition Of Reputation Management?
Reputation management involves monitoring, managing, and controlling an individual's or business's reputation. There are different strategies you can implement to manage a reputation, but they all revolve around monitoring, addressing, and mitigating search engine result pages of your brand as well as brand mentions in social media and web content.
What Makes A Good Reputation Management Software?
A good reputation management software offers a range of features to help you monitor, improve and control your brand's online image and reputation. Some key qualities I usually look at include the following:
- Features: The software must have a comprehensive set of tools, including review management, social media monitoring, SEO capabilities, sentiment tracking and analysis, and crisis management. I also look for additional features that increase the value of the software, such as post-scheduling, social listening, and competitor analysis.
- User-friendliness: A good reputation management software is user-friendly, has a low learning curve, and enables easy navigation and efficient operation.
- Scalability: As your business grows, your reputation management needs will also. Good reputation software can scale up with your business.
- Customer Support: Good customer support is something I prioritize when looking at new software. After all, when there is a crisis, you need to rely on someone that can swiftly help you and mitigate a crisis from following. Therefore, good reputation management companies have excellent customer support who can assist you with queries and issues 24/7.
What Is The Most Important Feature Of An Online Reputation Management Tool?
The most important feature depends on the needs of your business. Do you require something that can suppress negative reviews and publicity, or do you need something that can help you manage reviews?
As for me, the most important feature for me and my business needs is the review management aspect of reputation management tools, this includes tracking, managing, and responding to customer reviews. Online reviews significantly impact a business's reputation, and I've experienced firsthand that when you manage them correctly, you can dramatically increase traffic to your website.
How Important Is Your Internet Reputation?
I can't emphasize enough how important your internet reputation is in today's digital age. With consumers' ever-increasing reliance on online reviews and social media to make purchasing decisions, a positive online presence can significantly impact your business.
A solid online reputation leads to increased trust in your brand, better customer relationships, improved visibility, and, inevitably, business growth.
Frequently Asked Questions
Is It Ethical To Use A Reputation Management Tool?
Yes, using a reputation management tool is ethical. This tool is vital in maintaining customer satisfaction and business transparency.
Are reviews important for all businesses?
Yes, reviews are paramount to business success. They provide valuable customer feedback and influence purchasing decisions of new customers.
Can negative reviews impact a business online?
Yes, negative reviews can deteriorate a business's online reputation. Consequently, it can deter potential customers and negatively affect sales.
The Bottom Line
A reputation management tool is pertinent to a business's online success, which is why I use Eclincher. Since I started using it, I've seen a dramatic increase in social media engagement, website traffic, and ROI.
