With 375 million daily active users, Snapchat is one of the most popular social media platforms, of which the majority are teens and young adults. This brings a unique opportunity to marketers whose brands and products revolve around these younger demographics.
However, as with all social media networks, finding the right time to post for maximum engagement can be a tricky task. Luckily, we are here to help – debunking what is the best time to post and how you can use a social media management tool to even further increase your engagement.
What Is The Best Time To Publish On Snapchat?
Unlike other social media platforms, Snapchat is predominantly a nocturnal social media platform, and most users are active at night. Therefore, the best time to post on Snapchat to ensure the highest engagement is between 10 p.m. and 1 a.m. However, let’s look a bit more in detail at different posting schedules. You can use eclincher to automate most of your social media posting!
How Do Snapchat Posts Perform In The Morning?
Snapchat posts do not perform very well in the morning, especially among working professionals, due to their early hour commute. Therefore, if your target audience consists mainly of this demographic, I would not advise posting your main post in the early mornings.
However, Snapchat posts perform pretty well among the younger demographic (teens and young adults). This is because they always check their phones first thing in the morning, catching up on all the night’s activities. If you want to achieve success posting early morning, then it would be the most likely with this demographic.
How Do Snapchat Posts Perform At Night?
Unlike most other platforms, Snapchat posts have the best engagement at night. As already mentioned, the best time to post on Snapchat is between 10 p.m. and 1 a.m. But posting anytime from 8 p.m. and beyond has great engagement.
Which Days Are The Best For Snapchat Engagement?
This can vary depending on your demographic, but based on my own experience, the days that yield the highest engagement per post are during midweek days – Tuesday, Wednesday, and Thursday. This is because people often check their social media throughout the work or school day, especially during lunch break and the evening.
Posting on weekends can yield mixed results and are often very unpredictable – some users might be more active on social media sites during their free time, while others may be less likely to check as they are out and about.
What Are The Benefits Of A Snapchat Posting Schedule?
Since Snapchat posts disappear within 24 hours, you are able to post more frequently compared to other platforms, and with the help of a Snapchat post scheduler, it is easier than ever! Here are some of the benefits when you have a posting schedule for Snapchat:
- Increase Engagement: When you post at the times when your audience is most active, you increase the chance of your posts being seen and interacted with.
- Leniency: Because Snapchat is predominantly a nocturnal social media platform, it can be difficult to get time to post during that hours because you are either busy or spending quality time with your family. With a scheduler, you can schedule in advance and reap the rewards of higher engagement.
- Efficiency: This is a benefit I really appreciate. You only have 24 hours in a day, and any tool that can help you save time in some aspect of your day-to-day activities always ranks high in my books. When you schedule posts in advance, you save a lot of time by batch-creating content and scheduling them to be published at the right times instead of manually posting them each day.
- Consistency: By maintaining a consistent posting timeline, your brand can be at the forefront of your audience’s mind. Moreover, your audience will expect (and look forward to) your posts at a specific time. This fosters a more engaged and loyal follower base.
- Content Quality: Instead of having to rush to create posts at the last minute, you now have more time to focus and produce high-quality content that your audience will appreciate.
Do Businesses Still Use Snapchat?
Yes, Snapchat remains a popular social media platform for businesses to market their content, especially among the younger demographics. This is because Snapchat has around 375 million daily active users and is still growing. It also offers unique opportunities for businesses to connect directly with their audience on a fun and more personal level.
There are various other reasons why businesses use Snapchat, such as personalized advertising options, robust analytics, and an easier way for your audience to connect with your profile.
What Kind Of Content Do Businesses Post On Snapchat?
Businesses post content that is often visual and very creative in nature. The aim is to build brand awareness, engage users, and drive action. Here are some examples of content that businesses post on Snapchat:
- Product Demonstrations: Businesses showcase a product in action, helping potential customers understand its functionality and visualize them using it.
- Behind-the-Scenes Content: These are often sneak peeks of product production, office tours, or snapshots of a day in the life at the company.
- Contests, Promotions, and Discounts: Snapchat is a very useful social media network for sharing contests, limited-time offers, exclusive discounts, or promotional codes.
- User-Generated Content: Businesses also share user-generated content, such as reviews and photos of them using the product.
What Are The Benefits Of Using A Social Media Management Tool?
There are numerous benefits of using a social media management tool for managing multiple accounts on different social media networks. But here is a summary of the benefits I appreciate the most:
- Manage multiple social accounts from a single, unified dashboard.
- Stay on top of any development, new trend, or potential customer concern.
- Plan, schedule, and automate all your future social media posts.
- Social Listening – Tap into a wealth of knowledge revolving around your audience, such as your audience’s time zone, the type of posts that will grab your audience’s attention better, and even what trends they are following.
- Comprehensive analytics on your post performance, engagement, mentions, clicks, and more.
- Improved social media management efficiency by automating mundane tasks.
- Improved team collaboration by streamlining workflow and improving coordination.
What Is The Worst Time To Post On Social Media?
The worst time to post on social media varies with the social media platform you are using. Generally, late night/early morning (1 AM – 5 AM) and weekends have very low engagement. However, here is a quick guide you can follow for which time slots to avoid posting for each major social network:
- LinkedIn: Worst time to post on this professional social network is between 10 p.m. and 6 a.m.
- Facebook: Worst posting time for Facebook posts is before 8 a.m. and after 8 p.m. on weekends.
- Twitter: Worst time to post is weekends before 8 a.m. and after 10 p.m.
- Instagram: Friday nights after 8 p.m.
- Pinterest: Sundays
- YouTube: Between 6 and 9 a.m.
- TikTok: Monday and Tuesday
Frequently Asked Questions
Which day are people most active on social media?
Most would agree that the day people are most active on social media is a Thursday.
How often should I post on social media?
If you are posting just for your friends and family, then once a day or three times a week is perfect. However, if you are using social media for professional endeavors such as marketing your business, then posting three times a day ensures that you have optimal reach.
What demographic spends the most amount of time on Snapchat?
Snapchat is especially popular among teens and young adults. Therefore, most marketing investment funds go toward creating content that catches the attention of this young demographic, such as visual and creative content.
The Bottom Line
Snapchat is a great app for sharing engaging content with your friends and family. It is also an exceptional way to target younger demographics if you are a social media marketer. The best time to post on Snapchat is during the night, typically between 10 pm and 1 am.
However, posting at that time is a challenge on its own. That’s why you need a social media management tool to help you schedule and manage all your Snapchat posts. After testing most major management tools, I can say with confidence that eclincher is the best value for money and offers industry-leading tools and features. I would highly recommend you try it and see how your social media marketing is transformed. Give the 14-day free trial a go – you will never look back!
