With 375 million daily active users, Snapchat is one of the most popular social media platforms, of which the majority are teens and young adults. This brings a unique opportunity to marketers whose brands and products revolve around these younger demographics.
However, as with all social media networks, finding the right time to post for maximum engagement can be a tricky task. Luckily, we are here to help - debunking what is the best time to post and how you can use a social media management tool to even further increase your engagement.
Unlike other social media platforms, Snapchat is predominantly a nocturnal social media platform, and most users are active at night. Therefore, the best time to post on Snapchat to ensure the highest engagement is between 10 p.m. and 1 a.m. However, let's look a bit more in detail at different posting schedules. You can use eclincher to automate most of your social media posting!
Snapchat posts do not perform very well in the morning, especially among working professionals, due to their early hour commute. Therefore, if your target audience consists mainly of this demographic, I would not advise posting your main post in the early mornings.
However, Snapchat posts perform pretty well among the younger demographic (teens and young adults). This is because they always check their phones first thing in the morning, catching up on all the night's activities. If you want to achieve success posting early morning, then it would be the most likely with this demographic.
Unlike most other platforms, Snapchat posts have the best engagement at night. As already mentioned, the best time to post on Snapchat is between 10 p.m. and 1 a.m. But posting anytime from 8 p.m. and beyond has great engagement.
This can vary depending on your demographic, but based on my own experience, the days that yield the highest engagement per post are during midweek days - Tuesday, Wednesday, and Thursday. This is because people often check their social media throughout the work or school day, especially during lunch break and the evening.
Posting on weekends can yield mixed results and are often very unpredictable - some users might be more active on social media sites during their free time, while others may be less likely to check as they are out and about.
Since Snapchat posts disappear within 24 hours, you are able to post more frequently compared to other platforms, and with the help of a Snapchat post scheduler, it is easier than ever! Here are some of the benefits when you have a posting schedule for Snapchat:
Yes, Snapchat remains a popular social media platform for businesses to market their content, especially among the younger demographics. This is because Snapchat has around 375 million daily active users and is still growing. It also offers unique opportunities for businesses to connect directly with their audience on a fun and more personal level.
There are various other reasons why businesses use Snapchat, such as personalized advertising options, robust analytics, and an easier way for your audience to connect with your profile.
Businesses post content that is often visual and very creative in nature. The aim is to build brand awareness, engage users, and drive action. Here are some examples of content that businesses post on Snapchat:
There are numerous benefits of using a social media management tool for managing multiple accounts on different social media networks. But here is a summary of the benefits I appreciate the most:
https://www.youtube.com/watch?v=JXzVD6k4qQo
The worst time to post on social media varies with the social media platform you are using. Generally, late night/early morning (1 AM - 5 AM) and weekends have very low engagement. However, here is a quick guide you can follow for which time slots to avoid posting for each major social network:
Most would agree that the day people are most active on social media is a Thursday.
If you are posting just for your friends and family, then once a day or three times a week is perfect. However, if you are using social media for professional endeavors such as marketing your business, then posting three times a day ensures that you have optimal reach.
Snapchat is especially popular among teens and young adults. Therefore, most marketing investment funds go toward creating content that catches the attention of this young demographic, such as visual and creative content.
Snapchat is a great app for sharing engaging content with your friends and family. It is also an exceptional way to target younger demographics if you are a social media marketer. The best time to post on Snapchat is during the night, typically between 10 pm and 1 am.
However, posting at that time is a challenge on its own. That's why you need a social media management tool to help you schedule and manage all your Snapchat posts. After testing most major management tools, I can say with confidence that eclincher is the best value for money and offers industry-leading tools and features. I would highly recommend you try it and see how your social media marketing is transformed. Give the 14-day free trial a go - you will never look back!
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