Are you a TikToker looking to make your videos stand out and go viral? You’ve come to the right place. In this guide, we will show you how to choose the best time to post on TikTok to get more views, likes, and followers in 2024.
TikTok is a significant player in online entertainment, with a massive audience of over 1 billion people worldwide. In this blog, we’re getting into everything you need to know to master TikTok.
We’ll talk about how the TikTok algorithm works, why choosing the right time to post is essential, and how to figure out when your audience will most likely be online and ready to engage.
We’ll also cover common mistakes to avoid and share some tools to help you schedule your posts. So, are you ready to boost your TikTok game and connect with more people? Let’s get started!
Understanding TikTok Algorithm
The TikTok algorithm is the app’s control center, determining which videos appear on your For You Page (FYP) and their sequence. When creators grasp how it operates, they can fine-tune their content to get more views.
But what’s the inside story on how this algorithm ticks and what elements influence its choices? Let’s get in and explore.
How TikTok Ranks Your Videos?
Exploring the vast world of TikTok can seem daunting, and understanding how your videos get ranked and shown to viewers is a big part of that. TikTok has a specific way of determining which TikTok videos to display on your feed, and it’s all down to some of these factors:
- User Interactions: A major part of the TikTok algorithm revolves around how users interact with content. Positive interactions from TikTok users mean your content is more likely to get recommended to others, boosting your presence on the platform.
- Video Information: The algorithm also considers the finer details of your posts, such as the captions, hashtags, and background music you use. These elements help TikTok figure out the context of your videos and determine the target audience that might be interested in them.
- Device and Profile Settings: The device you’re using, your language preferences, and your location also play a role, although a smaller one, in influencing the videos that appear on your feed.
- Content Relevance: TikTok prioritizes content quality over creator fame, allowing those new to the platform to reach a broad audience if their content clicks with viewers, even before mastering their posting schedule.
Why Post Timing Matters?
Selecting the right time to post your content on TikTok really matters, and it’s more than just keeping an eye on the clock. It’s about making sure your video gets the spotlight it deserves. As a creator, you have to keep following things in mind:
- Audience Activity: Share your videos when most people are online and scrolling. This boosts your chances of getting views and interactions, which is key for using TikTok analytics to track your success.
- Global Reach: TikTok connects you with a worldwide audience. Consider the various time zones to maximize your reach on this global platform.
- Algorithm Refresh: The For You Page on TikTok is always updating. Posting at the right times means your video is more likely to be in that fresh batch of content, ready to capture attention.
Best times to post on TikTok in 2024 (in EST)
Finding out when to post your videos on TikTok for the best results is key. For 2024, here are some times that studies have shown to work really well, all based on Eastern Standard Time (EST).
The best TikTok posting times are at 9 a.m. on Tuesday, midnight on Thursday, and 5 a.m. on Friday. These times have been shown to bring in a lot of engagement from viewers.
Other great times to share your content on TikTok include:
- Monday: Early at 6 a.m., late morning at 10 a.m., and at 10 p.m.
- Tuesday: Late night or early morning at 2 a.m. and 4 a.m., and again at 9 a.m.
- Wednesday: Early at 7 a.m., an hour later at 8 a.m., and late at 11 p.m.
- Thursday: At 9 a.m., midnight, and at 7 p.m..
- Friday: Very early at 5 a.m., early afternoon at 1 p.m., and mid-afternoon at 3 p.m..
- Saturday: Late morning at 11 a.m., 7 p.m., and 8 p.m.
- Sunday: Early at 7 a.m., 8 a.m., and 4 p.m.
Analyzing TikTok Audience Behavior
TikTok has quickly become a popular platform for everyone, from teenagers showing off their latest dance moves to companies advertising their stuff. It’s a place that welcomes everyone.
However, to make the most out of this platform, it’s super important to understand how the people using TikTok behave.
When Are TikTok Users Most Active And Engaged?
TikTok users are most active in the evenings and on weekends because they have more free time.
If you post during these peak hours, your content has a better chance of being seen and interacted with by a global audience, taking into account multiple time zones and the average watch time on this social media platform.
Data-Driven Insights and Statistics
In today’s digital world, relying on instincts or simple observations isn’t enough, especially when on a platform as lively as TikTok. Utilizing data-driven insights and statistics is crucial to connecting with your audience and creating relevant content.
TikTok’s analytics dashboard is a buildup for creators, providing detailed information on your followers, such as their age, gender, and where they are from.
It allows you to understand your audience deeper, ensuring your content aligns with their interests and preferences, ultimately leading to maximum engagement at the right posting times, considering the audience’s time zone.
Finding Your Ideal Posting Time
While general recommendations on TikTok posting times can provide a solid starting point, especially when you’re first establishing your posting schedule, the reality is that your ideal posting time is unique to your specific audience.
Knowing about your audience’s TikTok habits is crucial to discovering the most effective time to post videos. This involves some analytics work to uncover where your audience is watching from and the precise times they’re active on the app.
Let’s examine when TikTok posting times matter most for your content and audience:
Step 1: Switch to a TikTok Business Account
Switching to a TikTok Business Account unlocks advanced options. Beyond just a professional title, it provides access to comprehensive analytics promotional tools and gives your account a more established look for potential followers.
Here’s your step-by-step guide to making the switch:
Tap “Profile” at the bottom of the app’s interface.
Tap the “three vertical lines” at the top.
From the options select “Settings and Privacy.”
Select “Manage account.”
Tap “Switch to Business Account” and then follow the provided instructions to complete.
This conversion is more than just a title change; it’s your entry point to a suite of advanced features and analytics that can revolutionize your experience and success on TikTok.
Understanding TikTok’s use for business is crucial. Brands targeting this audience have unparalleled marketing opportunities, and the platform continues to grow rapidly.
Step 2: Utilize TikTok Analytics
Consider operating an aircraft without a dashboard. Sounds dangerous, right? In the TikTok universe, analytics serve as your dashboard, telling you what makes your audience tick, how they interact, and what catches their attention. Here’s how to locate your TikTok account’s analytics:
Open the TikTok app and tap on your profile.
Tap on the three lines at the top right.
Go for “Creator Tools.”
Then tap “Analytics.”
You’ll see all the analytics related to your TikTok account and video performance here.
Step 3: Understand Your Audience’s Activity
TikTok users have unique timings; some scroll through late at night, while others prefer early morning. Knowing your audience’s active hours can turn your post into a hit.
Check the “Follower Activity” tab to see when your followers use TikTok. Remember, TikTok shows time in Coordinated Universal Time (UTC), so adjust it to fit your main audience’s time zone. This way, you ensure you’re not posting when they’re likely asleep.
By doing this, you’re setting up your social media strategy and using TikTok audience analytics to your advantage.
Step 4: Determine Your Audience’s Location
We live in a world where our followers can be from anywhere. Knowing where they are helps you post when they’re awake and active. In the “Top Territories” section, you see a list of countries where most of your followers are.
If many followers are in a different time zone than yours, think about adjusting when you post to suit their day better. This way, your content is more likely to be seen and engaged with.
Step 5: Utilize TikTok’s Video Scheduler
In today’s rapid social media world, consistency isn’t just good; it’s crucial, especially on TikTok with its ocean of daily uploads. Staying visible means posting regularly, and that’s where the Video Scheduler becomes your best friend.
These tools make sure your content lands on TikTok exactly when you plan every single time. By analyzing when your audience is most active, you can select the best times for engagement. With scheduling, you ensure your posts go live in these hotspots, boosting your chances of visibility and interaction.
Scheduling Your Masterpiece
Upload your final video to share it with the audience. After your upload is complete, go to the Schedule option. A time-and-date interface is displayed here. Pick the day and hour you’d want the video to go live. Tap confirm, and your video will appear on TikTok when scheduled.
Step 6: Analyze The Performance Of Individual Posts
Getting a comprehensive overview of your TikTok strategy is vital, but analyzing the performance of individual videos is just as important. Every video you share has its own story and potential learning lessons attached.
Getting into the specifics of each video’s performance lets you gather valuable insights to guide your future content decisions. Within TikTok’s analytics, you’ll find a detailed performance breakdown for each video over the last week.
To boost your TikTok presence, utilize TikTok live during peak follower activity, as shown in your analytics. This direct interaction engages your current followers and attracts new ones, helping you grow your following on TikTok quickly.
Step 7: Craft A Consistent Posting Schedule
Maintaining a stable flow of content on TikTok is crucial, as it not only meets your audience’s expectations but also puts you in a good position with TikTok’s algorithm, increasing the likelihood of your videos appearing on users For You pages.
Utilize the valuable insights gained from your analytics to establish a consistent posting schedule. This doesn’t mean overwhelming your audience with excessive content; it’s about strategically timing your posts to optimize engagement.
As you gather data and learn more about your audience’s behavior, you can adjust your posting schedule accordingly, ensuring you remain aligned with their preferences.
Step 8: Stay Adaptable And Monitor Trends
On social media platforms, standing still can lead to unimportance. As platforms develop, user habits transform, and worldwide trends reshape the online world, it’s crucial to stay ahead.
Mastering TikTok involves more than just understanding current behaviors; it requires doing what’s coming next in advance.
The creators who thrive on TikTok are actively tuned into the platform’s ongoing trends. This entails engaging with popular challenges, teaming with other content makers, and constantly monitoring the platform’s dynamic environment.
By being proactive and involved, you guarantee that your content does more than just get noticed—it stands out and connects.
Best Times For Different Niches
TikTok is household to many videos, drawing in many types of viewers. Every topic area has its best times for posting, helping reach more people.
While general tips are a good place to start, looking closely at each special content area gives you better, customized advice. Here’s how it breaks down:
A basic rule is to post on TikTok in the early morning from 7–9 a.m. or in the evening from 7-11 p.m. according to your main audience’s local time. These times usually work well as people start their day or relax in the evening. On weekends, aim for the afternoon, around 2–4 p.m., for best engagement.
Beauty & Fashion
If your content is about beauty or fashion, you will see more engagement in the evening, particularly from 7-9 p.m. Saturdays are perfect for longer videos like tutorials, with the best time to post is between 2-4 p.m.
Gamers are usually active until late at night. Evenings are good, but there is a noticeable increase from 9 p.m. to midnight, especially on Fridays and during the weekend.
Comedy & Entertainment
Comedy content does well during lunch breaks from 11 a.m.-1 p.m. and in the early evening from 5-7 p.m., providing laughs when people are taking breaks.
Fitness & Wellness
For fitness content, early mornings from 6-8 a.m. catch people before their workouts, and there’s another shift in the early evening from 5-7 p.m. for those exercising after work.
Food & Cooking
For food content, posting late in the morning, around 10-11 a.m., is great for brunch ideas, and early evening, from 4-6 p.m., works well for dinner recipes. Weekends are ideal for longer cooking or baking videos.
Catering to International Audiences
Keep time zones in mind if you’re making content for an international audience. For example, if you’re in the US but have many followers in the UK, remember there’s a 5-hour difference.
Try making content relevant to their cultural events or trends. If your audience is spread out, diversify your posting times and consider reposting to ensure everyone sees your content.
Case Studies And Success Stories
The importance of knowing when to post on TikTok is often overlooked. By shifting when they post, many creators have seen a dramatic increase in interactions and the number of followers.
Let’s talk about some motivating real-world examples of TikTok influencers that show how crucial timing can be.
Success Stories: From Zero To Hero With Timing
Some examples of how users have benefited from strategically timed posts on TikTok are provided below:
Chris Udalla is a TikTok content creator who has highlighted the importance of choosing the right times to post. He admitted that he initially uploaded his content randomly throughout the day without much consideration.
However, after taking the time to analyze his analytics and grasp when his audience was most active, he began to time his posts more strategically. This approach resulted in a clear boost in both the views on his videos and the rate at which people engaged with them.
Brittany Broski, now well known as “Kombucha Girl,” gained popularity after posting a video of her first taste of kombucha. Realizing the potential, she analyzed her TikTok analytics, identifying early evenings as her audience engaged most.
By sticking to these peak posting times, she experienced a boost in both engagement and follower count. Brittany’s journey underscores the importance of aligning genuine content with posting strategies.
Paying attention to when your audience is most active and adjusting when you post can help your TikTok content thrive.
Common Mistakes to Avoid
TikTok can be difficult to explore, particularly when trying to improve posting times for maximum engagement. Understanding your audience’s active hours is important, but several usual flaws can limit your progress on TikTok.
Let’s examine these obstacles and recommend solutions to ensure that you’re on the right path:
Following broad suggestions for when to post while not checking your TikTok analytics means you might miss your audience’s peak activity times.
Solution: Regularly reviewing your TikTok analytics is essential to identify when your followers are most active, helping to grow your following on TikTok.
Not Adapting To Time Zones
If you post according to your local time without thinking about where your international audience is, they might not see your content when they’re online.
Solution: Find out where most of your audience lives and change your posting schedule to suit their time zones.
Inconsistency In Posting
If your posting schedule is all over the place, your followers won’t know when to look out for your content, and engagement could drop.
Solution: Develop a stable and predictable posting schedule to maintain a solid connection with your audience.
Overlooking Content Quality
If you’re focused on when to post rather than on making good content, even the best timing won’t keep viewers interested or engaged.
Solution: Struggle between posting at the right times and creating high-quality content.
By being aware of these common downsides and applying the solutions provided, you can refine your TikTok strategy for enhanced engagement and broader reach.
Tools and Apps for Scheduling
Maintaining a regular posting routine is crucial in the constantly changing TikTok environment. Luckily, various tools and apps are designed to help creators stick to their schedules, guaranteeing that their content hits the audience when it’s most effective.
Here’s a rundown of some of the leading scheduling tools accessible:
Top TikTok Scheduling Apps
Here’s a list of some of the best TikTok scheduling tools and applications suitable for TikTok:
This is an all-encompassing tool for social media management, providing functionalities such as automated posting, analytics, and metrics on user engagement. It is a preferred option for TikTok creators looking to maintain a regular and strategic posting schedule.
Specifically designed for brands and agencies, Sendible makes it easy to schedule content across various platforms, TikTok included, and offers comprehensive analytics to assess how well content performs.
Loomly is known for its user-friendly interface, aiding in content scheduling and offering suggestions on optimizing posts for greater reach and engagement.
This comprehensive social media management tool provides functionalities for scheduling, monitoring, and analyzing content, helping TikTok creators plan and evaluate their posts efficiently.
Primarily a tool for social listening, Brandwatch also includes scheduling functionalities and offers insights into the audience’s views, aiding creators in aligning their content with what their audience prefers.
Using these tools can significantly boost your TikTok marketing strategy, ensuring your posts are timely and engagement with your audience remains consistent.
Mastering your TikTok strategy is incomplete without setting the best time to post. This guide outlines a comprehensive pathway to achieve this, starting with setting clear and precise goals.
A deep understanding of your audience’s behavior and geographical locations is crucial in ensuring your content reaches its maximum potential audience.
A keen eye on the performance of individual posts contributes significantly to maintaining a consistent and engaging posting rhythm.
It is also imperative to be clear of common downsides such as neglecting analytics, underestimating the importance of content quality, and overlooking international time zones.
Utilizing tools like Eclincher becomes essential for scheduling content and tracking its performance, guiding creators to find the best time to post on TikTok.
It’s time to take action, use Eclincher, and elevate your TikTok strategy to new heights, ensuring your content is posted at the right timings, resonates, and engages with your audience like never before.
Frequently Asked Questions
How often should you wait to post on TikTok?
It’s ideal for posting on TikTok at least once a day for consistent engagement. However, quality should always come before quantity. Regularly check your TikTok analytics to gauge the best posting frequency for your audience.
How can I get my TikTok video viral?
To get your video viral, align with current trends and challenges, post during peak audience times, and actively engage with your followers. Remember, quality content combined with strategic posting can boost visibility and engagement.
Why is the timing of TikTok posts so crucial?
Timing plays a pivotal role in maximizing the visibility of your content. Your video will likely be seen and engaged immediately when you post during your audience’s peak active hours. This initial engagement can boost the video’s chances of trending and appearing on more “For You” pages, amplifying its reach.
How do I find out when my audience is most active?
TikTok’s in-built analytics is a treasure trove of insights. By accessing the Follower Activity section, you can view a detailed breakdown of when your followers are most active on the platform, helping you pinpoint optimal posting windows.
Do time zones affect posting times?
Their active hours might vary if your audience spans different countries or continents. It’s crucial to be aware of these time zone differences and adjust your posting schedule to cater to the majority or specific segments of your audien