Leverage Social Selling to Grow Sales

  You’ve heard the term social selling and its growing popularity. It continues to gain traction because it focuses on meeting the modern buyer where they’re spending most of their time: social media networks. But what exactly is social selling and how can it help your business?   Social selling expert Mario Martinez Jr., CEO […]

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Time Saving Tools for Social Media Marketers

  Managing the social media accounts of your company, or, if you’re an agency, multiple companies, can sometimes seem like an impossible mountain to climb. You need to find the content to share, create and find photos and images, engage with your community, reach out to others, start and continue conversations, and respond to customer […]

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Solving the Social Media Marketing ROI Mystery

  It’s undeniable, your business needs to be active on social media. However, many companies still struggle with calculating the return on investment of their social media marketing campaigns. More than 50% of the US population has two or more social media profiles.   That’s why it’s important to choose the platforms where your target […]

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Secrets to Leveraging Your LinkedIn Company Page

  Your LinkedIn Company Page provides a great opportunity to network, recruit future employees, meet and engage with customers, promote your brand, and become an industry leader. So why do so many companies let this great opportunity go to waste?   Some businesses may simply have overlooked the possibility or are intimidated by the process. […]

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Is Your Social Media Marketing Campaign Working?

  As you put more time and money into your social media marketing campaign, it may be time for a reassessment. One of the biggest problems companies and their marketing departments are facing is whether their resources are directly generating more sales.   There are some companies that use social media marketing improperly and then […]

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Is Inbound Marketing Right for Your Business?

  As technology has changed the buying process, and made consumers numb to advertising, inbound marketing has become the best way to reach your customers. An inbound marketing strategy focuses on providing content to and developing trust with your potential buyers.   By providing content that answers the questions your target audience is asking, you drive […]

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Improving Customer Service with Social Media

    As more and more people use social media for more and more time each day, improving customer service has become a goal of marketing to those users. Companies trying to leverage social media to increase their business can no longer simply focus on promoting their own content and specials. They have to be […]

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Boost Sales with Social Media Engagement

  The social media marketing revolution has begun! More companies are seeing the value social media can provide their business and have decided to start leveraging the various platforms to grow their sales. But so many of them are still using it wrong. They see it as a way for free advertising. They keep sharing […]

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Finding Your Social Media Target Audience

  Yes, all the different social media networks are filled with noise. We’ve all gotten sucked into the abyss and killed hours unintentionally on social media. That’s why most marketers fear that their social media marketing campaign will never reach their target audience. But, somewhere out there, your target audience is hiding in all that […]

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Grow Your Business with Social Video Marketing

    Videos are popping up everywhere, especially on social media. It’s no surprise. Our phones make it easier to film and post. Plus, they’re easy to watch and share. Not to mention, they’re a fun way to kill an hour or two. Best of all, your social video marketing campaigns are no longer limited […]

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