Social Media Marketing Blog

  I was working once in a company that was struggling with customer acquisition. We had a kickass product, we had a great design, a sales funnel, an email list, you name it – we had it all. And yet our customer acquisition was still lagging behind. I had a […]

  More and more brands are growing their engagement and brand recognition by on Instagram. It has over 700 million active users per month and has become the greatest platform for influencers and brands to promote their content and products. A feature that has become popular on Instagram recently is […]

  I know what you’re going to say. It’s going to go something like this: Ben! Don’t you know email is dead? Well, you’re totally wrong. Even millennials are still loving email. According to Adestra, 73% of all the millennials in the world prefer a brand to contact them via […]

Out of all the social networks, LinkedIn is by far the one that is least used for marketing. People simply don’t know how powerful it is! LinkedIn is a professional social network, meaning that it’s oriented more to commercial and professional relations than to personal relationships. It’s the best place […]

If you’ve been playing around with Snapchat and starting to use it for your business, you should check out Snapchat Ads. Ads on social networks are extremely effective, and Snapchat is no different. But there is something very unique about the platform. The potential of this platform lies in the […]

  SEO is like a lifelong journey, it has so many twists and turns and can be quite confusing. What you need to remember is that there are several elements of a really good SEO strategy that all come together to make one kickass rank on Google. Why are images […]

  So you realized that social media is super important for your business and in a streak of genius you hired a few people to help you manage it. You might have someone for your content, someone that designs everything, someone that manages your online community, someone that responds to […]

  With the recent increase of chatting apps and channels, it’s no wonder that chatbots are gaining ground. People are getting more and more used to them, and so are businesses. Still, many companies are slow to adopt the technology because they think that it needs to be used in […]

  Let’s face it, your site is almost useless without SEO. These days there are a lot of tools that automate SEO very nicely so people click a few buttons and forget about it. What separates the noobs from the pros is their ability to use analytics, to measure the […]

  So we were struggling with our content strategy. We are a small bootstrapped startup and our product totally rocked, but the problem was we didn’t have enough content on our site. Why is content important? Search engines use content to rank your site. That means the more content you […]

We are super excited to bring you more awesome features that we developed for you this summer. These will help you boost your engagement, get more loyal followers, and work more efficiently with your social media team and your clients.   1. Boost your Facebook post within eClincher You can […]

  So you made huffed and puffed and finally created your first course. Wow! That took a ton of work – editing, scripting, filming, etc. Now what? How do you get people to sign up? The next step is to get it in front of as many potential students as […]