Social Media Marketing Blog

  A few weeks ago, we announced integration of Google My Business in eClincher. Some of our customers responded, “Cool! What’s that?” There’s broader familiarity with Google Plus as a social media service, and you might even recall the early contender Google Buzz. Google My Business is distinctive. It combines […]

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As soon as a post goes up, it’s natural to obsessively monitor likes, comments and reposts. There’s rising awareness of the interplay between these different sorts of reactions.   “The ratio” is how many comments a post gets compared to likes and reposts — the mathematical formula is: comments / […]

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Twitter has recently announced important changes to prevent people from spamming or misusing their platform. Twitter doesn’t want people to tweet the same message to multiple accounts to artificially “amplify” it to more people. All Twitter partners will need to make changes to their app to prevent users from spamming Twitter. […]

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We are thrilled to announce the following new features that will surely help you become more productive with your social media management. Google My Business You probably already heard about the latest push from Google. Google is now heavily promoting Google My business, your next online presence. Google My Business […]

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Instagram marketing enhances every part of your business from the palm of your hand. This post will show why you should use Instagram for your business, how to use it to grow your following, and how to monetize it. I honestly could write an entire book about why every business [...] Read More

  Google My Business has the tools you need to make your business grow in your local area and beyond. Every company wants a magic bullet to be on the first page of Google. Unfortunately, there isn’t one, but there are tools to improve your aim. This blog will help you get […]

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  With so many social media management and marketing tools out there how do you know which one to use? And how do you know which features to choose from? The variety of social media tools out there can be pretty overwhelming, for a beginner as well as for the […]

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  Although Instagram might seem something kids will use, the fact is that Instagram is incredibly popular among consumers of all ages, cultures, and genders. As a result, many marketers and businesses are beginning to see the value of integrating visual content into their social media marketing strategy. One of the reasons […]

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Just when we were getting used to the current social media algorithms Facebook decided to throw another wrench in the so far successful year we’re having. Another Facebook algorithm change? Yep.  Every so often another social media channel changes their algorithms and leaves marketers scrambling to find the best ways […]

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LinkedIn has been absolutely exploding in the last 12 months. The number of people that are sharing their stories, getting millions of views and growing their brand is really encouraging to see. Because of this huge content boom on LinkedIn, everyone is rushing to become a LinkedIn influencer on the […]

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  Hard Work + Good Idea = Not Much. What is this, math? What’s up with all the formulas Ben? Are you giving us a math lesson here? It was just a shorthand way to explain what this post is about, in 6 words. What do I really mean? Small […]

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  You’ve probably read all of the posts, the latest strategies, and all the latest feature upgrades. And you are probably either overwhelmed or confused with it all. Now what? What do I post? Do I use video? How many videos should I make? There are so many different articles […]

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