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5 Benefits of URL Shorteners

1. Ability To Track The Performance

Most URL shorteners provide analytical data. All shortened links (which is what eClincher uses) do so and this information is easily accessible within eClincher. By tracking the success of links, a business can understand what their audience is engaging with and adjust their strategies accordingly.

2. Uses Less of Your Precious Characters

When it comes to Twitter especially, saving every possible character is critical. Getting your message across in 140 characters or less can feel like rocket science at times. Now try doing it with a link that is 75 characters long. Seriously.. try it. It‘s nearly impossible. Also consider the optimal tweet length is somewhere around 110 characters and you can see the problem.

3. Promotes Sharing

Which one looks easier to share?


Shorter links make sharing significantly easier, which promotes sharing as a whole. We are all hoping to get as many shares as possible when we post. So why would we want to make the process of sharing any harder than it has to be?

4. People Are Used To Them

If everyone was jumping of a bridge would you? We would recommend you don’t, but when it comes to shortened URLs, joining the majority makes complete sense. Shortened URLs have become so common that most people don’t even pay attention to them. However, an unshortened URL sticks out like a sore thumb and some readers might even consider it unprofessional.

5. Higher Click Through Rate

People are used to seeing shortened links on social media. Due to this, using shortened links will increase your click through rate. It is one of the simplest changes you can make to your posting strategy in order to increase the effectiveness. Not convinced? Try it out yourself and check the analytical data! See, being able to track your shortened link’s success is already coming in handy.

Final Thoughts

When it comes to social media, shortened URLs are the only kind of URLs. If you are not already using them, it is definitely time to start. The beauty of posting with eClincher is that by simply copying and pasting a URL into the text box, your link will be shortened and the title and image will be attached. On top of this, analytical tracking will immediately begin. Give it a try for free and see for yourself!