LinkedIn has been absolutely exploding in the last 12 months. The number of people that are sharing their stories, getting millions of views and growing their brand is really encouraging to see. Because of this huge content boom on LinkedIn, everyone is rushing to become a LinkedIn influencer on the platform and to build a large network of followers.
But what makes a LinkedIn influencer?
It’s actually funny, LinkedIn decided that at first.
They created their own list of celebrities that they deemed worthy of the title LinkedIn Influencer. The funny thing is that the public didn’t agree with them.
You can only be an influencer if you can influence and some of those people on the list weren’t too active on the platform and posting engaging content. The original list has since then been put aside and people are popping up all over the globe that create engaging content and are liked and followed by tens of thousands of people.
So what makes them legit?
Let’s find out.
1. Engaging content
Content is key and engagement is the monetary value you can put on a piece of content. It’s as simple as that. If people engage with a LinkedIn post – like it, comment on it, click to see other people’s comments or click the link in the post – then the post is displayed to more people and your views go up.
2. Is video important?
I feel like LinkedIn Native Video has made a lot of waves but for good reason. Video is simply the most engaging content form out there. Plus, you get to see LinkedIn stars (aka your fellow co-workers, distant connections and grandma Betty) in the flesh. It’s the most natural way to communicate and does the job much better than written content in some cases.
It also helps that LinkedIn set it up just like Facebook where you simply scroll and the videos start playing.
3. Tell a Story
Telling a story is the most powerful thing you can do to get people’s attention. Imagine this – Steve is sitting at his desk towards the end of his shift and his mind is naturally wondering around social media. He flips his LinkedIn open and starts browsing his feed.
When he sees your compelling post about that thing that happened to you last year and how you grew from it he reads the entire thing, clicks on your personal page, checks out the company you work for, and clicks connect.
Powerful stories are how audiences are born, grown, and influence is created.
4. Don’t be afraid of rejection
So many people want to remain PC and it’s just not going to happen in 2018. If you want to be an influencer on LinkedIn you need to voice your opinions, take sides, cheer for a cause, and make a statement.
People connect to posts that are real and writers that put their heart into it. So don’t be afraid of the haters out there that might not like what you wrote, if you stay honest and true to yourself then you will grow your engagement and succeed.
5. Bring value
One of the best strategies in any industry is to bring value to people. Don’t just post something because you want to get leads and clicks and likes, post something because you genuinely believe that it will bring some value to your audience.
You can write posts that bring a smile to people, teach something, show something innovative, or just share your experience.
Sharing cool tips and tools to get the job done is an all-time LinkedIn favorite. Use it often.
6. Connect people together
One of my favorite forms of viral posts is when someone asks all of their connections to write a comment with what they do or what they are looking to achieve. This way, people feel included, start commenting, and click to see what everyone else wrote.
It’s not only interesting, but it feels like it unites people, and you can always find someone that you can help, which brings me to my next point.
7. Offer to help
Offer to help. Help is not a bad word, it’s a really good word. It’s up there with words like “value” and “success” and “girth”. There are so many ways to offer help. Here are some of them:
– Offer to hook someone up with your services
– Offer a free consultation
– Offer to interview someone on your YouTube channel (like I’m doing)
8. Host giveaways
People LOVE gifts and free things. My friend Deepak Shukla just hosted a giveaway on LinkedIn where people needed to tag someone in the comments to enter. He was giving away some legit marketing tools and picked a few winners, which is always nice.
It’s nice to see that more than one person won something and that the prices were of really good value.
Granted, you can’t give away free stuff in every post but those posts do get a lot of engagement. So you should plan to host a giveaway every month or at least every quarter.
What do you think? Did I miss anything on this list? Would you agree with the qualities that make a LinkedIn influencer out of the average Joe? How soon did it take for you to grow your LinkedIn audience?
You know what to do. Hit the comments section and leave your opinion, I really want to hear it.