Digital marketing is a demanding and time-consuming aspect of your business. You have to keep up with conversations about your brand, monitor your competitors’ efforts,

Successful brands out there publish content several times a day on all of their various social media channels. How do they do that? Do they

Today’s consumers want something credible and real, which is why authentic brands are more successful on social media. Social media authenticity is critical. It allows

Every day, billions of people use Google to search for a wide variety of information — a local coffee shop, home repair tips, fashion trends,

This blog was updated in May 2020. Today, 70% of Gen-Z in Asia are purchasing products directly from social media. In North America, however, social

With more and more brands incorporating social media in their digital marketing strategies, it’s becoming increasingly difficult to get noticed. Brands are increasing their social

The digital world today brings us connectedness and convenience but only if it’s well-curated and cultivated – for enterprises of any size, maintaining an online

This blog was updated in March 2021. Reaching out and forging new relationships is critical to any business. It might seem easier to do in