All marketing professionals and business owners understand the power of video marketing. In fact, 87% of online marketers use video. and 22% of Small Business Owners plan to post a video in the next 12 months. Those same marketers and business owners also understand that social media has become an essential part of any […]
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When getting started on with social media marketing, it’s easy to be overwhelmed. There are so many different platforms and options. Plus, every site has its own best practices and techniques. Advice flies everywhere about the best pieces of content to post and the best times. But whom should you listen to and who […]
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Managing the social media accounts of your company, or, if you’re an agency, multiple companies, can sometimes seem like an impossible mountain to climb. You need to find the content to share, create and find photos and images, engage with your community, reach out to others, start and continue conversations, and respond to customer […]
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It’s undeniable, your business needs to be active on social media. However, many companies still struggle with calculating the return on investment of their social media marketing campaigns. More than 50% of the US population has two or more social media profiles. That’s why it’s important to choose the platforms where your target […]
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Your LinkedIn Company Page provides a great opportunity to network, recruit future employees, meet and engage with customers, promote your brand, and become an industry leader. So why do so many companies let this great opportunity go to waste? Some businesses may simply have overlooked the possibility or are intimidated by the process. […]
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As you put more time and money into your social media marketing campaign, it may be time for a reassessment. One of the biggest problems companies and their marketing departments are facing is whether their resources are directly generating more sales. There are some companies that use social media marketing improperly and then […]
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As technology has changed the buying process, and made consumers numb to advertising, inbound marketing has become the best way to reach your customers. An inbound marketing strategy focuses on providing content to and developing trust with your potential buyers. By providing content that answers the questions your target audience is asking, you drive […]
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As more and more people use social media for more and more time each day, improving customer service has become a goal of marketing to those users. Companies trying to leverage social media to increase their business can no longer simply focus on promoting their own content and specials. They have to be […]
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The social media marketing revolution has begun! More companies are seeing the value social media can provide their business and have decided to start leveraging the various platforms to grow their sales. But so many of them are still using it wrong. They see it as a way for free advertising. They keep sharing […]
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Yes, all the different social media networks are filled with noise. We’ve all gotten sucked into the abyss and killed hours unintentionally on social media. That’s why most marketers fear that their social media marketing campaign will never reach their target audience. But, somewhere out there, your target audience is hiding in all that […]
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