Learn about social media and marketing from eClincher's blog

Top 5 Best Social Media Marketing Blogs

The world of social media (and digital marketing in general) changes and evolves continually. Therefore, it requires constant self-development, learning, and staying on top of social media trends. Whether you’re a marketer or a business owner, setting aside a few hours to read the best social media marketing blogs could […]

Size AND Shape Matters: Visual Guidelines for Different Social Media

Businesses trying to market themselves on social media need to understand how to use social media visuals in the right way. Images and videos are the most potent form of online outreach today, and many text-heavy sites started capitalizing on it long ago. And as online visual formats evolve and […]

Google’s Relevance to Social Media Basics

Want to know how to bake a lemon pound cake? Google it. Looking for a new apartment in a neighboring city? Google it. Curious what it means when the guy you’re dating introduces you to his friends by the wrong name? Google it. We turn to the internet behemoth for […]

The Hard Truths of Social Media Marketing

Everybody’s talking about the benefits of social media marketing that can help any brand increase brand awareness and boost revenue. Also, all that can be far more than the amount of money you spend on an ad campaign. Digital marketers will tell you that social media marketing is one of […]

What are the Top 5 Benefits of Social Media Marketing?

In the beginning, social media was a communication experiment. Over time, it evolved into massive platforms that became an integral part of our everyday lives. Also, businesses started using social media to communicate with their customers and potential prospects as well as to send out brand messages to their audiences. […]

The Impact of Social Media Stories on Marketing

Last year, Chris Cox (Facebook’s chief product officer) said that Facebook Stories would surpass social media news feeds as the primary way users share content with their friends within 2019. He wasn’t kidding. Social media stories took the internet by storm. And according to marketing agency Block Party, story-based sharing […]

Building Customer Trust and Social Communities, Especially Today

People have had less trust in social media since the Cambridge Analytica scandal in early 2018. The news headlines that surrounded the alleged data misuse meant that marketers would struggle to persuade their customers to trust them – even if they are collecting and using their users’ data ethically. According […]

Social Media Posting: Can You Overdo it?

There’s too much noise on social media, and brands need to have the right social media marketing strategy to be heard online. However, it’s also easy to get carried away and start trying to rise above the noise without a clear voice. Doing too much social media posting (posting too […]

Top 10 Social Media Management Tools

Top 10 social media management tools for 2019 With so many social media management and marketing tools out there, how do you know which one to use? How do you know which features to choose from? The number of social media management tools can leave the beginner and even [...] Read More

7 Social Media Trends You’ll See This Year

7 Social Media Trends to Get Prepared for in 2019 As 2018 closed out, business owners and marketers around the world revisited how to improve their social media strategies. We know that, as a marketing tactic, social media is here to stay. However, as an ever-changing environment, it continuously forces […]

Social Commerce in 2019: Let’s Crack the Commerce Code!

Today, 70% of Generation Zers in Asia are purchasing products directly from social media. In North America, however, social commerce hasn’t kept its pace. Thus, the developers of major social platforms are pushing out new technologies to change that, cracking the commerce code to appeal to young buyers. Initially, social […]

Stories Outpacing Newsfeeds – Rethink What You Thought About How to Reach Users

Last year, Chris Cox (Facebook’s chief product officer) said that Stories would surpass social media newsfeeds as the primary way users share content within 2019. And according to Block Party (marketing agency), story-based sharing is growing 15x faster than news feed sharing. There are nearly a billion users across Facebook, […]