Social Media Marketing Blog

        In the past, social media was a micro-world that people used for connecting. Somebody had told you about Facebook, and you remembered that you have some old friends across the ocean that you hadn’t heard from in a long time. However, many of today’s social media […]

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       There are 4.2 billion Internet users, and 3.4 billion of them are active on social media. All of those people are using social networks to communicate with each other but also to engage with brands. With this context in mind, clearly social media is an unavoidable tool […]

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  Earlier this week we posed a blog about how to get started on managing your Social Media in general.  Here, we'll follow up with how to hit the ground squarely with the eClincher platform. So you've registered for a Free Trial, or you already know the power of a [...] Read More

       In the days of traditional marketing, you’d have to spend a lot of money on TV advertising and billboards to attract customers. Today, it’s a different story because everything changed with the rise of social media. Now, small businesses have the same marketing tools as big corporations. […]

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             Huge corporate brands, like Nike and Coca-Cola, have such well-thought marketing campaigns that they go viral every time. Their funds allow them to include A-list celebrities in their product promotion or pay for a Super Bowl commercial. However, on the social media ground; small […]

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This is a guest post by Katie Nohr, a content creator for Wondershare Filmora, a great video editor for beginners and intermediate video creators.        Starting a YouTube channel is a step towards building recognition within your industry. It’s also a big leap towards earning the interest and trust […]

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          SMBs (small-to-medium businesses) are hungry for growth but one can’t think clearly when one is hungry. Eager to get to market and grow, business owners tend to get hasty and launch a social media marketing campaign despite not knowing where and how to start. Unknowingly, […]

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    Dear 2018, We at eClincher thank you for a great year in Social Media and for helping engage so many people around the world, and making it a smaller and cozier place to be :).  And by all signs, 2019 is going to be as exciting as ever. […]

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    The digital world today brings us connectedness and convenience but only if it’s well curated and cultivated – for enterprises of any size, maintaining an online presence is not a luxury but an absolute necessity. About 15 years ago, only a few knew about the Internet and used […]

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       With the ever-increasing popularity of social media, we always encounter and invent new online concepts – like Hashtags – even if they’ve in fact been around for a while. Hashtags was born from Twitter in 2007, when a former Google developer Chris Messina suggested using the pound […]

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         Today’s consumers want something credible and real, which is why authentic brands are more successful on social media. It allows people to interact with brands in real-time, and it creates an open space for feedback and conversation. To receive customer service assistance, all you need to do […]

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       When it comes to social media and its ROI, there is plenty of struggle and skepticism among brands. How to know whether your efforts are translating into social media growth? Is it paying off? Perhaps you have the feeling that you’re investing more and more into social, […]

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