Social Media Marketing Blog

  We are excited to bring you 11 new eClincher features that will help you manage your social media campaigns with ease.   Facebook Mentions   When composing a new post to a facebook page or responding to messages, you can now mention the page or the business location. Add […]

  Running an agency of any size can be a very time-consuming ordeal.  You have prospective clients knocking on your door, current clients needing exposure, and past clients looking to re-sign.  Before you know it strikes six, and you are commuting home in heavy traffic thinking about the morning ahead.  […]

  If you haven’t been living under a rock (if you have I applaud you for living rent-free) you have probably heard about this disaster in the making, MoviePass.  MoviePass (is/was?) a service which let subscribers pay a whopping $9.95 to see unlimited movies a month.  Now that’s a great […]

Running social media for your company or for a client, it’s tough to get respect as a contributor to the bottom line.   Revenues of course matter, a lot. “Always be closing” salespeople may constantly remind you while dismissing your contributions as merely cute positioning and chatter, without moving the […]

  Just about everyone has occasional moments of regret pressing ‘send’ or ‘post’ or ‘tweet’, then immediately realizing that the content could have been a little better, or maybe a mistake snuck through. Sometimes people move onto the next thing, proud of work accomplished, only to realize their problem later […]

  Google My Business has the tools you need to make your business grow in your local area and beyond. Every company wants a magic bullet to be on the first page of Google. Unfortunately, there isn’t one, but there are tools to improve your aim. This blog will help you get […]

  At eClincher, we are obsessed with the day-to-day responsibilities of being a social media manager. Whether you’re with an agency managing activities for multiple clients, or you’re a specialist within a large enterprise, or you’re the proprietor of a small business, we are always putting ourselves in your shoes […]

Companies have a major role to play in social media, and eClincher is here to help. But at root, of course, we’re talking about something “social”, i.e. between people. Thorough presence is accomplished when employees present themselves personally online in voices that are both authentic and consistent with company objectives […]

  We’ll start with good news and address the second question first. Members of the eClincher community mostly manage Internet and social media presences of certain brands, personalities and topics. If you fit that description, then emerging European GDPR regulations shouldn’t have much impact on what you’re doing now and […]

“Ephemeral” is defined as lasting a very short time or lasting one day. It’s often learned by high school students preparing for college entrance exams. There’s something about the word that tends to stick in memories beyond then, but it’s rarely used conversationally.   Instagram Stories and Snapchat provide new […]

  A few weeks ago, we announced integration of Google My Business to eClincher. Some of our customers responded, “Cool! What’s that?” There’s broader familiarity with Google Plus as a social media service, and you might even recall the early contender Google Buzz. Google My Business is distinctive. It combines […]

As soon as a post goes up, it’s natural to obsessively monitor likes, comments and reposts. There’s rising awareness of the interplay between these different sorts of reactions.   “The ratio” is how many comments a post gets compared to likes and reposts — the mathematical formula is: comments / […]