Social Media Marketing Blog

Dear 2018, We at eClincher thank you for a great year and for helping engage so many people around the world. You’ve made it a smaller and cozier place to be. By all signs, next year is going to be as exciting as ever, judging by these anticipated social media […]

The digital world today brings us connectedness and convenience but only if it’s well-curated and cultivated – for enterprises of any size, maintaining an online presence is not a luxury but an absolute necessity. About 15 years ago, only a few knew about the Internet and used it. Today, people […]

With the ever-increasing popularity of social media, we always encounter and invent new online concepts – like Hashtags – even if they’ve in fact been around for a while. Hashtags was born from Twitter in 2007, when a former Google developer Chris Messina suggested using the pound sign for groups. […]

Today’s consumers want something credible and real, which is why authentic brands are more successful on social media. Social media authenticity is critical. It allows people to interact with brands in real-time, and it creates an open space for feedback and conversation. To receive customer service assistance, all you need to […]

When it comes to social media and its ROI, there is plenty of struggle and skepticism among brands. How to know whether your efforts are translating into social media growth? Is it paying off? Perhaps you have the feeling that you’re investing more and more into social, but not stepping […]

Every brand wants to target Millennials. No wonder why, as they’re the largest living generation today. People between the 1980s and mid-1990s are today’s most potent buying force, counting more than 75.4 million people (Pew Research). By 2036, the number is expected to reach 21.1 million as a result of […]

On Instagram, brands generate four times more engagement than on Facebook. There are 95 million posts and 400 million Stories per day. Since the beginning of 2017, the investments of small business on Instagram has quadrupled. Also, Instagram mobile ad revenue jumped more than $3 billion in just one year, […]

Instagram passed 1B active users this year with more than 500M daily active users, and is the third most popular social media channel after Facebook (IG’s owner) and Youtube.  And there are over 8M businesses on Instagram, many taking advantage of the ability for users to shop via Instagram.  Instagram […]

Facebook has surpassed 1.2 billion users of their Messenger interface, and there have been more than a billion messages between consumers and business each month. This means that conversing directly with your customers is both highly likely, and often necessary to retain your customers and attract prospects.  Meanwhile, Twitter has […]

Launching a blog is easy, but maintaining consistency in publishing valuable and relevant content can be a challenge – we know!  It takes commitment in effort and time. The benefits of a blog are numerous, from boosting site traffic, to improving engagement, to increasing conversions. But if you want to […]

Holiday social media marketing campaigns flood into our channels as soon as Halloween is over. So many businesses try to appeal to the general holiday feeling, reminding us that Christmas is around the corner. We start seeing holiday-themed billboards, TV ads, social media campaigns, and emails. And then the music…the […]

Reaching out and forging new relationships is critical to any business. With more than three billion people active on social media, these platforms are great for building and establishing your brand presence. And many brands are present online, in one way or another. However, are they active? Is their social […]