Nano influencers are among the most effective new marketing trends of tapping into niche markets through affordable influencer marketing. With smaller, more engaged audiences, nano influencers can expose your solutions and increase brand awareness.
Here’s how you can work with these influencers, how to find them, and how to use this avenue to the fullest.
What Are Nano Influencers?
Until recently, influencer marketing focused on finding the influencer with the largest audience, focusing more on mega-influencers (with over a million followers), macro-influencers (with half a million to a million followers), and, most frequently, mid-tier influencers (with 50-500 thousand followers).
As influencer marketing progressed, attention began to expand to micro-influencers (10-100 thousand followers) and, finally, nano influencers.
With only 1-10 thousand followers, nano influencers are the latest in social media marketing trends. Instead of professional influencer content, their profiles often feature more personal photos and content that reflects who they are, creating a more personal connection to their audience.
Whereas professional influencers are often quite expensive, nano influencers instead receive little to no pay, often getting a free product or service in exchange for a social media post.
Here’s Why Nano Influencers Are Better
As we just mentioned, nano influencers are extremely affordable. As they have a smaller audience, their audience is often more engaged, mostly composed of friends, acquaintances, and admirers.
This gives nano influencers a lot more credibility, almost giving you a mixture of conventional influencer marketing and referral marketing. Plus, since nano influencers aren’t sponsored often, a great solution can often lead them to become passionate brand ambassadors, while their posts create a more long-lasting impression on their audience. And, since they’re often not as in demand as full-time influencers, they’re often easy to work with. All you need is a way to send them your product or service, and a good online contract they can sign from anywhere.
This makes nano influencers a great fit for smaller companies and companies with fairly inexpensive solutions that are easy to deliver. Nano influencers can also become a part of an omnichannel influencer marketing strategy with multiple kinds of influencers targetting multiple kinds of customer personas.
How To Find Nano Influencers That You Want To Work With
Ready to get started? Here’s how you can find nano influencers to promote your brand:
Check out Instagram
Instagram is the land of influencers, so it only makes sense to start your search for influencers there. Let your customer persona inform the hashtags and accounts you should keep an eye on. This will indicate the Instagram algorithm to proactively suggest more accounts like the ones you need to follow.
Instagram works especially well with perfectly made, visually-appealing content, so make sure you already have good content for an audience to engage with. You should also look into the nano influencers with the best content creation talents, and with a style that fits your brand’s persona.
It’s always a good idea to use the help of an email finder to generate the influencer’s contact information as soon as you find them, which will make it easier to contact.
Search using relevant hashtags
Hashtags can do a great job at helping find nano influencers, as long as you can find the right ones.
Instead of looking for #nanoinfluencer and hoping to find a good one, you can look into hashtags that larger influencers use to advertise similar brands. Then, you can follow all relevant hashtags and start searching through posts that fit your brand image to find influencers, and categorize them by how big or small they are.
Although this technique can be quite time-consuming, it’s also a great way of finding niche markets and the right nano influencers to advertise in them.
Check out an influencer search tool
Influencer search tools are made to help users and influencers find each other easily. These platforms often have large influencer databases, and make it easy to sort through relevant profiles using multiple data points.
You can usually sort through them by audience size, making it as easy as possible to find the nano influencers you need.
Influencer tools can also help you find influencers across multiple channels, diversifying your reach without breaking the bank.
Use a social media competitor reporting tool
It’s always a good idea to keep an eye on what your competitors are doing and learn from their social media marketing efforts.
The best way to do it is using a social media competitor reporting tool like eclincher that can help you locate nano influencers, and give you the insights to develop the social media strategies you need.
With eclincher, you can identify and keep track of your competition, analyzing their marketing efforts with unlimited charts and reports. These can help you identify the social media trends they’re capitalizing on, and find the most relevant nano influencers for them.
Attend industry-related events
In-person events are a great way of expanding your influencer portfolio with like-minded individuals.
Conferences, meet-ups, networking dinners, and other events often have a variety of people who are into the industry. Make sure you’re keeping an eye out for potential nano influencers both in the crowd and as speakers or special guests.
Attract influencers with engaging content
Engaging content isn’t just for lead generation, it can also help you attract the influencers you need.
You can offer guest posts for nano-influencer blog writers and develop content specifically for their audience while building a good relationship with them in the long run. You can also focus on creating great content with the help of a social media management platform to develop content optimized to attract the influencers you’re looking for.
5 Tips For Creating Content That Will Attract Nano Influencers
Attracting influencers is the best way of finding and selecting only the best nano influencers for your business, at low prices. But, how do you attract influencers?
Here are a few tips to keep in mind:
1. Post at the right time
People engage with different content at different times depending on multiple variables. If you want to know the right time to post for your audience, you’ll have to figure out the time they’re that works best for them.
Keep an eye on your analytics and run A/B tests whenever possible to determine the best times to post content. You can also use a tool like eclincher to help you discover the best times to post, instead of trying to figure it out through trial and error.
2. Use the right keywords and hashtags
Even the best content in the world will be useless if it doesn’t reach the right people. You don’t just want to just keywords and hashtags for the sake of it, you want to use the right ones for the right audience.
Plus, users in multiple social media platforms are even able to follow certain hashtags just as they follow people, which can expose your brand to niche audiences.
Instead of doing lengthy keyword research, you can use tools like eclincher to partake in social listening and identify the best keywords and hashtags to use in your posts.
3. Spy on your competition – then outdo them
As we’ve previously mentioned, it’s always good to keep an eye on your competitors. After all, you can learn from both their successes ad their mistakes, and figure out ways to improve their plans and make them your own.
Use tools like eclincher to get automated reports on your competition and ensure you’re always up to date with what they’re doing.
4. Use compelling images and videos
If you want to attract influencers who can make compelling content, you need to define what “compelling content” means to your brand. Your content and its performance should always be analyzed to ensure you know exactly what your audience reacts to, and what it doesn’t.
Engaging visuals can not only attract the right nano influencers but also give them a very clear idea of your visual identity. That way, they can replicate it faithfully while adding their own style when promoting your products or services.
Platforms like eclincher give you both the intel on how to design content, and the image libraries and editing features to bring that content to life.
Don’t forget to add a visual touch to your copy as well. Use suitable emojis (from site like Emojipedia or Emojis) to visualize your posts.
5. Use analytics to tell you what works
The best insight to rely on is the data-driven one. That’s why you should follow your analytics as closely as possible.
The best way to do this is with the help of a data scientist who can spend time getting to know your data-related needs and building a personalized solution to showcase and keep track of the data you need.
However, not everyone can afford their own data scientist. Fortunately, you can use advanced analytics from platforms like eclincher to determine what works, what doesn’t work, and how you can improve.
Frequently Asked Questions About Nano Influencers
Here are answers to frequently asked questions about nano influencers:
How many followers do nano influencers have?
Nano influencers are usually defined by their follower base being between one thousand and ten thousand followers. These influencers are niche experts who have a well-defined and engaged audience matching your customer persona.
The next step is micro-influencers, with niche audiences made up of between ten thousand and a hundred thousand followers.
How much do nano influencers get paid?
Nano-influencers usually get paid an average of $5–$25 per post. Many nano influencers are often willing to make a post in exchange for free products or services, which can make them even more cost-effective.
However, it’s always a good idea to develop a good relationship with a nano influencer and instead invest in a long-lasting relationship to keep them as brand advocates as their audience grows.
Here’s What You Need To Remember
By now it’s clear why using nano influencers is one of the best newer social selling trends. Offering a highly-engaged audience and more credibility at extremely affordable prices, nano influencers are a great way for small businesses to dip their toes into influencer marketing.
Ready to get started? Now that you know what nano influencers are and how to find them, make sure you know how to work with influencers, and how to go viral with Instagram posts to engage your audience!
