How to Grow Your Digital Marketing Agency (Step-by-Step Guide)

Digital marketing agencies are everywhere these days, and I mean everywhere. Every time I check my LinkedIn I see a new one pop up somewhere. And there are a variety of them too: social media agencies, marketing, growth marketing, growth hacking, content creators, you name it. What's your marketing agency like? 

The concept remains the same despite all these fancy names and terms.

If it quacks like a duck, it’s probably a duck.

So if you are wondering what all these new terms mean, let me simplify it for you just a bit.

• Social media marketing: Deals primarily with social media.
• Growth marketing and hacking: Focus on growing businesses, marketing analytics, and proven results.
• Content agency: Creative people offering content writing, editing, strategy, and some form of SEO usually.

These are the three most common forms of marketing agencies that I’ve seen so far. As you might know, a large portion of our beloved eClincher users are marketing and social media agencies that use our platform to manage the numerous social media pages and accounts for their clients.

So we wanted to write a quick post to help *you* awesome people get the latest tools and tips to grow your marketing agencies, make more revenue, and have even more reason to celebrate.

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What is a Digital Marketing Agency and its Services?

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A digital marketing agency is dedicated to helping businesses grow their online presence and achieve their marketing goals through various online channels. These agencies offer a range of marketing solutions tailored to meet each client's unique needs, ensuring they reach their target audience effectively.

Digital marketing agencies are composed of experts in various fields, such as SEO, content creation, social media marketing, PPC advertising, and web development. Their primary goal is to grow marketing agencies and clients by implementing comprehensive and effective marketing strategies.

Here are the most prominent and common services offered by almost all marketing agencies:

• Search Engine Optimization (SEO): Marketing agencies help grow marketing agencies by enhancing online visibility through SEO. They conduct keyword research, optimize web pages, build backlinks, and improve technical aspects like site speed and mobile-friendliness.
• Content Marketing: Agencies create engaging blog posts, articles, videos, infographics, and podcasts. They develop content strategies to plan, build, and manage content that aligns with business goals and attracts customers. This comprehensive approach is a key part of their marketing solutions.
• Social Media Marketing: Agencies manage social media profiles, post content, engage with followers, and run paid ad campaigns on platforms like Facebook and Instagram. This approach to social media marketing broadens reach and boosts engagement.
• Pay-Per-Click (PPC) Advertising: Agencies design and manage PPC campaigns on Google and social media platforms. They include display and retargeting ads to drive traffic and generate leads, essential for any marketing services portfolio.
• Email Marketing: Agencies craft marketing emails, build and segment email lists, automate email sequences, and analyze performance to improve engagement and conversions. This marketing solution helps grow marketing agencies by maintaining customer relationships and driving sales.
• Web Development and Design: They design user-friendly websites, maintain technical aspects, ensure a positive user experience, and optimize conversion rates. Effective web development and logo design are crucial for marketing solutions, helping entrepreneurs develop their businesses efficiently.
• Analytics and Reporting: Agencies track performance, provide detailed reports on campaigns, traffic, and conversions, and offer insights and recommendations for continuous improvement. This data-driven approach is fundamental to marketing services that seek to grow marketing agencies effectively.

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Maximize every profile

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Every website has its own footprint on the World Wide Web. It's important that your marketing agency spreads far and wide and leaves distinguishable footprints everywhere it goes.

Here is what I mean:

Every business profile or page you open on social media must be optimized. Look at some of your most relevant competitors and get ideas for possible keywords. My favorite place to do this is my LinkedIn page.

Did you know that the number of searches your LinkedIn profile shows up on is directly proportional to the quantity and relevance of the keywords you use?

My friend Deepak Shukla from Unsheathed Reviews showed me this one. Officially, I'm a marketing manager during the day and a badass content writer at night (saving Gotham from its content-eating villains). So, we did a little experiment.

I added a bunch of relevant keywords to my profile (within the description and the skills section), such as email marketing, growth marketing, email subscriber list, open rates, etc. That week, my profile views increased from a meager 20 to 50.

If you do the same thing for your company's business page, you will see that more and more people are finding and visiting your business pages on social media.

Cool. Now that your company pages are optimized, what daily activity should you be involved in?

You guessed it - content creation related to your marketing agency. Creating content about marketing services, marketing solutions, and social media marketing will help grow your marketing agency. Tracking this activity with tools like Google Analytics will show how your efforts contribute to business growth. Focusing on brand identity helps accommodate companies looking for a strong presence online.

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Content is Everything

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You've probably heard the statement that content is king. I think content is way more than that.

Your business only has two measures of success: how well you tell your story and execute it. The execution needs to be flawless, for sure. But how will people find out about your marketing agency without the story?

This goes back to the famous "Jab, Jab, Jab, Right Hook" concept that Gary Vaynerchuk popularized so well. Audiences expect to get quality content from businesses for free regularly. Your audience wants to learn more about you, connect to your story, and learn some actionable tips before buying your product or service.

You must tell your story and post regularly on various social media marketing pages. Using the best tools for marketing makes things even easier! Employing effective marketing services and marketing solutions will enhance your business growth. You also need to use several mediums for your content to grow marketing agency. Here are some of the top ones:

• Audio Content: Create a podcast where you share best practices and interview your customers, employees, or industry experts. Publish it on iTunes, SoundCloud, and all the other podcast apps.
• Written Content: Write 800-1200-word posts and publish them on your blog regularly. Also, write longer pieces on Medium.com that have more images and GIFs. Write small stories and vignettes for LinkedIn. Lastly, practice the long-form Facebook post and see what kind of results you get (Gary Vaynerchuk swears by those)
• Video Content: Video is hands-down the most interactive form content can take. I highly recommend you start a YouTube channel for your business development and publish short videos (3–8 minutes) regularly. They don't have to be super techy; remember, smartphones take better videos than cameras used to a few years ago. So use your smartphone and film away.

What is missing in this equation? 

The missing piece is setting up a lead generation machine that uses all of these mediums to get you sales and boost your marketing agency.

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Lead Gen 2.0

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Optimizing lead generation is one of the key ways that you could grow your marketing agency. Add a lead magnet or sign-up form to each of your content pieces. You can use Upscribe for Medium articles, ManyChat landing pages for LinkedIn, and a simple WordPress plugin like Sumo for your blog.

Another great way to get more subscribers is to use chatbot popups (instead of or in lieu of traditional email popups). I like to use ManyChat for this, and it works really well. Chat messages get 86% open rates and 58% click-through rates, according to Neil Patel. I’ve tested this out myself, and it’s 100% true.

You should also set up an email marketing service to send outbound email campaigns every week and start new conversations with people about your business. Effective marketing services and marketing solutions can further enhance your business growth. Engaging in social media marketing is crucial for visibility. Owners should also read the best 15 marketing books to gain insights on how to grow marketing agency.

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Frequently Asked Questions

How do I start a digital marketing agency?

Begin by defining your niche, creating a solid business plan, building a skilled team, and establishing an online presence to attract potential clients.

What services should my marketing agency offer?

Offer a range of services, such as social media management, SEO, content creation, email marketing, and paid advertising, to cater to diverse client needs.

How can I attract clients to my agency?

Utilize content marketing, networking, referrals, and showcasing successful case studies to demonstrate your expertise and attract potential clients.

How do I scale up my digital marketing agency?

Focus on hiring more talent, streamlining operations, expanding service offerings, nurturing existing client relationships, and leveraging data-driven insights to drive growth.

Final Thoughts

Growing a marketing agency is an exciting venture involving numerous tools to streamline and enhance your efforts. Optimize your social media profiles to reach a broader audience and attract potential clients.

Regularly publish engaging content across various platforms to tell your company's story and provide valuable insights to your audience. Elevate your lead generation strategies with outbound campaigns, chatbot popups, and chat subscription lists to effectively capture and nurture potential leads.

Involves growing by improving these strategies, you can grow your marketing agency, increase your reach, and drive more meaningful engagements with your audience. This approach helps small businesses attract new customers, though it requires consistent hard work.