Digital marketing agencies are everywhere these days, and I mean everywhere. Every time I check my LinkedIn I see a new one pop up somewhere. And there are a variety of them too: social media agencies, marketing, growth marketing, growth hacking, content creators, you name it. What's your marketing agency like?
The concept remains the same despite all these fancy names and terms.
If it quacks like a duck, it’s probably a duck.
So if you are wondering what all these new terms mean, let me simplify it for you just a bit.
These are the three most common forms of marketing agencies that I’ve seen so far. As you might know, a large portion of our beloved eClincher users are marketing and social media agencies that use our platform to manage the numerous social media pages and accounts for their clients.
So we wanted to write a quick post to help *you* awesome people get the latest tools and tips to grow your marketing agencies, make more revenue, and have even more reason to celebrate.
A digital marketing agency is dedicated to helping businesses grow their online presence and achieve their marketing goals through various online channels. These agencies offer a range of marketing solutions tailored to meet each client's unique needs, ensuring they reach their target audience effectively.
Digital marketing agencies are composed of experts in various fields, such as SEO, content creation, social media marketing, PPC advertising, and web development. Their primary goal is to grow marketing agencies and clients by implementing comprehensive and effective marketing strategies.
Here are the most prominent and common services offered by almost all marketing agencies:
Every website has its own footprint on the World Wide Web. It's important that your marketing agency spreads far and wide and leaves distinguishable footprints everywhere it goes.
Here is what I mean:
Every business profile or page you open on social media must be optimized. Look at some of your most relevant competitors and get ideas for possible keywords. My favorite place to do this is my LinkedIn page.
Did you know that the number of searches your LinkedIn profile shows up on is directly proportional to the quantity and relevance of the keywords you use?
My friend Deepak Shukla from Unsheathed Reviews showed me this one. Officially, I'm a marketing manager during the day and a badass content writer at night (saving Gotham from its content-eating villains). So, we did a little experiment.
I added a bunch of relevant keywords to my profile (within the description and the skills section), such as email marketing, growth marketing, email subscriber list, open rates, etc. That week, my profile views increased from a meager 20 to 50.
If you do the same thing for your company's business page, you will see that more and more people are finding and visiting your business pages on social media.
Cool. Now that your company pages are optimized, what daily activity should you be involved in?
You guessed it—content creation related to your marketing agency. Creating content about marketing services, marketing solutions, and social media marketing will help grow your marketing agency. Tracking this activity with tools like Google Analytics will show how your efforts contribute to business growth. Focusing on brand identity helps accommodate companies looking for a strong presence online.
You've probably heard the statement that content is king. I think content is way more than that.
Your business only has two measures of success: how well you tell your story and execute it. The execution needs to be flawless, for sure. But how will people find out about your marketing agency without the story?
This goes back to the famous "Jab, Jab, Jab, Right Hook" concept that Gary Vaynerchuk popularized so well. Audiences expect to get quality content from businesses for free regularly. Your audience wants to learn more about you, connect to your story, and learn some actionable tips before buying your product or service.
You must tell your story and post regularly on various social media marketing pages. Using the best tools for marketing makes things even easier! Employing effective marketing services and marketing solutions will enhance your business growth. You also need to use several mediums for your content to grow marketing agency. Here are some of the top ones:
What is missing in this equation?
The missing piece is setting up a lead generation machine that uses all of these mediums to get you sales and boost your marketing agency.
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Optimizing lead generation is one of the key ways that you could grow your marketing agency. Add a lead magnet or sign-up form to each of your content pieces. You can use Upscribe for Medium articles, ManyChat landing pages for LinkedIn, and a simple WordPress plugin like Sumo for your blog.
Another great way to get more subscribers is to use chatbot popups (instead of or in lieu of traditional email popups). I like to use ManyChat for this, and it works really well. Chat messages get 86% open rates and 58% click-through rates, according to Neil Patel. I’ve tested this out myself, and it’s 100% true.
You should also set up an email marketing service to send outbound email campaigns every week and start new conversations with people about your business. Effective marketing services and marketing solutions can further enhance your business growth. Engaging in social media marketing is crucial for visibility. Owners should also read the best 15 marketing books to gain insights on how to grow marketing agency.
https://www.youtube.com/watch?v=U6_a-vDDWTY&pp=ygUkaG93IHRvIGdyb3cgZGlnaXRhbCBtYXJrZXRpbmcgYWdlbmN5
Begin by defining your niche, creating a solid business plan, building a skilled team, and establishing an online presence to attract potential clients.
Offer a range of services, such as social media management, SEO, content creation, email marketing, and paid advertising, to cater to diverse client needs.
Utilize content marketing, networking, referrals, and showcasing successful case studies to demonstrate your expertise and attract potential clients.
Focus on hiring more talent, streamlining operations, expanding service offerings, nurturing existing client relationships, and leveraging data-driven insights to drive growth.
Growing a marketing agency is an exciting venture involving numerous tools to streamline and enhance your efforts. Optimize your social media profiles to reach a broader audience and attract potential clients.
Regularly publish engaging content across various platforms to tell your company's story and provide valuable insights to your audience. Elevate your lead generation strategies with outbound campaigns, chatbot popups, and chat subscription lists to effectively capture and nurture potential leads.
Involves growing by improving these strategies, you can grow your marketing agency, increase your reach, and drive more meaningful engagements with your audience. This approach helps small businesses attract new customers, though it requires consistent hard work.
Effortlessly control multiple social media platforms using our AI-driven tools that automate posting, scheduling, and content optimization.
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