7+ Hootsuite Alternatives For Your Business!

Are you looking for a better way to manage your business's social media posts? While Hootsuite is a popular tool, there might be better options for your specific needs. In 2021, the global social media analytics market was valued at around 7 billion U.S. dollars. This figure was expected to grow to 8.5 billion in 2022 and surpass 26 billion dollars by 2028. With such rapid growth, many competitors now offer robust alternatives to Hootsuite.

This article covers the best options, from Eclincher's automation to Sprout Social's advanced analytics. Explore new possibilities for managing social media channels, enhancing social media campaigns, and improving your social media strategy. Whether you're handling multiple social accounts or using tools like Google Analytics and approval workflows, there's a solution out there for you.

What Is A Social Media Management Tool?

A social media management tool is designed to allow you and your team to manage multiple social media accounts across various social media networks, all from a single dashboard.

They are handy at streamlining workflow, making marketing processes more efficient, and ensuring a consistent social media posting schedule. Also, with some tools, you can schedule posts and manage them from a social media calendar.

You can also engage with the community more efficiently, gain helpful insight into your social media marketing efforts, and monitor trends, competitors, and keywords for higher engagement on future posts.

These tools also enhance your social media presence by integrating social media monitoring and social media publishing features. They provide insights into your social media performance, helping you track and analyze the effectiveness of your campaigns.

By managing multiple social media platforms in one place, you can easily coordinate and optimize your social media strategy, ensuring your brand stays active and responsive across all channels.

7 Best Hootsuite Alternatives for 2024

If you're looking for powerful alternatives to Hootsuite, there are several tools available that can better meet your specific social media needs. These alternatives offer unique features like advanced analytics, social media publishing, seamless automation, and superior customer support. Here are the 7 best Hootsuite alternatives.

1) eclincher

While Hootsuite delivers a reliable platform for scheduling, Eclincher takes it up a notch. Not only can you schedule posts, but you can also automate them - ensuring your brand maintains a consistent social media presence. The auto-posting feature also helps you to streamline content delivery, saving you and your social media managers time.

When you combine the scheduling features with Eclincher's all-in-one social inbox, comprehensive analytics, and superior monitoring capabilities, you have one tool powerhouse.e

Another thing I came to appreciate from Eclincher is the amazing customer service - they are fast, supportive, and extremely helpful. If you want the best Hootsuite alternative, Eclincher should be your first pick. But don't only take my word for it, eclincher has a better rating on G2, with 4.6/5 stars compared to Hootsuite's 4.1/5 stars.

2) Agorapulse

Agorapulse's social media management software is all about efficient communication. Like Eclincher, Agorapulse collects and consolidates all your interactions and messages into its social inbox - making it simpler to engage with your community.

Agorapulse's scheduling features rate very similar to Hootsuite. But with added user-friendly reporting and analytics tools, Agorapulse serves as a very strong contender in the management tools space.

3) Pallyy

In the world of social media, conversion numbers speak volumes. Pallyy is a Hootsuite alternative that excels in performance analytics. Whether you're monitoring growth or tracking engagement on your social media posts, Pally provides exactly the insights you need.

Pally seamlessly integrates with apps like Canva - enabling you to create stunning and captivating visuals. You can also streamline content creation with excellent team collaboration features. My experience with Pallyy is overall very positive - the tool is not that hard to familiarize with and learn.

4) SocialBee

If managing your content feels very daunting, then SocialBee might be your solution. The social media tool has a unique content categorization, helping you gain much-needed control over all your posts. Plus, the evergreen posting feature that recycles your top content to save time ensures that your content never goes unnoticed on social platforms.

This social media management platform also has performance analytics to help you understand how your content performs over a period and how you can optimize your social media marketing strategy for higher engagement.

5) Sendible

As someone who values integration with multiple marketing tools, I was very impressed with Sendible's list of integrations. Beyond Sendible's robust reporting and social media scheduling features, the broad range of integrations makes it a standout option for businesses to leverage multiple platforms and a strong Hootsuite alternative. Overall, Sendible is an excellent social media management software for small-to-medium businesses.

6) Crowdfire

As a tool that not only helps you manage your social media but also aids in content curation, Crowdfire is an excellent tool and one that I enjoyed using at the start of my social media marketing endeavors.

This tool can suggest content your audience might appreciate and engage with, along with offering post-scheduling and analytics. Crowdfire is also excellent for brand monitoring - ensuring you never miss a mention and helping you stay on top of any potential problem that might develop.

7) Sprout Social

Lastly, we have Sprout Social - a tool I also used at the start of marketing on social media specifically because it excels in advanced analytics, offering tools like social listening and reporting. This wealth of data allows you to make informed decisions, which often yield better results in terms of social media ROI.

Additionally, Sprout Social's smart inbox ensures no message slips through the cracks. Sprout Social also has some robust publishing tools that help with post-scheduling, drafting, and queuing, making it a great alternative to Hootsuite.

What makes Eclincher the best alternative to Hootsuite?

Eclincher stands out as the leading alternative to Hootsuite due to a plethora of key features. Overall, it offers better and more unique benefits to you, your social media managers, and your businesses. Let's break down some reasons and features why it is the best alternative to Hootsuite:

• More features: Eclincher has auto-posting queues and RSS, which Hootsuite does not have.
• Better features: Eclincher has better features, such as a more efficient unified social inbox, a better built-in social media calendar, superior monitoring and listening, more comprehensive social media analytics, and a wider range of integrations. Just make sure you are using the social media best practices as well!
• Robust, all-in-one platform: Eclincher is an all-in-one management tool helping you streamline all your social media efforts. This includes posting, managing campaigns, and integrating state-of-the-art analytics into your future social media marketing campaigns.
• Better customer support: I cannot stress this enough - customer support is extremely important. Whenever you have a problem or question, Eclincher's friendly customer support is there to help, having a hands-on approach to any problem and guiding you through the steps toward implementing the solution.
• Higher Rating and Reviews: As already mentioned, Eclincher has a higher rating on G2 than Hootsuite, with a 4.6/5 and 4.1/5 stars rating. On Software Advice, eclincher is rated at 4.72/5 stars compared to Hootsuite's 4.37/5 stars.

Why are people switching from Hootsuite?

While Hootsuite has been a popular choice among social media tools for many years, there are several reasons why people are switching from Hootsuite:

• Buggy interface: Hootsuite has a very buggy interface, which frustrates users, especially when the work is not saved.
• Better alternatives: Apps like Eclincher and Agorapulse have more features, better customer support, and higher value for money.
• Poor customer support: Hootsuite's customer support can, at times, be slow or unhelpful.
• Limited integration: Hootsuite does not offer full integration for several major social media platforms.

What are the benefits of using social media management software?

There are several benefits to using a management tool - here are the main benefits:

• Time efficiency: A social media scheduling tool helps you save a lot of time by automating several mundane processes as well as enabling you to schedule posts in advance.
• Easier management: Social media management tools are great for managing multiple social media accounts from a single platform.
• Monitoring: With the help of social media management platforms, you can stay on top of any new trends, keywords, and hashtags that can generate leads and valuable information for future marketing campaigns.
• Integration: These tools often integrate with apps like Canva, CRM tools, and major social media tools.
• Analytics: Social media management tools provide detailed analytics and reporting features, allowing your business to analyze marketing campaigns and optimize the strategy to yield better engagement.
• Listening: By employing a management tool like Eclincher, you can monitor brand mentions and interactions. This allows you to stay on top of any potential issues that might arise.
• Team collaboration: These tools boost team collaboration by streamlining workflow between team members from multiple departments.

Frequently Asked Questions

Is a social media management software a good investment for a business?

Yes, a social media management software is an excellent investment for businesses that want to reach more people and increase brand awareness. These tools help save time, increase efficiency, improve team collaboration, create better content through the use of integrations and a media library, and provide useful analytics to improve marketing efforts.

Does eclincher have a free trial?

Yes, Eclincher offers a 14-day free trial. When you sign-up for Eclincher, you gain free access to all the plans for a 14 day period.

The Bottom Line

Hootsuite is a great social media management platform, but apps like Eclincher can be even better. This is because they offer better value for money as well as more accurate data. Ultimately, the tool you choose for managing your social media accounts will depend on your specific needs and goals. But if you want an all-in-one tool capable of tackling any challenge relating to social media marketing, then you should strongly consider Eclincher.