How Is AI Used In Social Media: Best Practices With Right Tool In 2024

What Is AI In Social Media
Table of Contents

Have you ever considered how AI is used in social media and why it matters? Let’s explore. AI, or artificial intelligence, is changing how companies use social media platforms like TikTok, Snapchat, Facebook, Instagram, Twitter, and LinkedIn for marketing.

AI helps make and share social media posts, automates processes, selects and shows social ads, and monitors social media activity. 

This technology is so helpful that its use in social media is expected to jump from $633 million in 2018 to over $2.1 billion by 2023.

But AI is more than just a trendy word. It’s a powerful tool that marketers are using right now to achieve outstanding results.

In this blog, we will guide you through what AI in social media is, how it’s used, its benefits, and some do’s and don’ts. 

At eclincher, we’ve spent years helping marketers get to grips with AI to boost their sales and cut costs.

What Is AI In Social Media?

AI in social media is a powerful force that drives the functionality of platforms like Instagram, Facebook, TikTok, and LinkedIn. These platforms use AI technology to track user behaviors, showing them profiles and ads they will likely find appealing.

This approach is similar to Amazon’s algorithms, which suggest new content based on your viewing history, enhancing user engagement.

The use of AI isn’t limited to the platforms themselves. It’s also a valuable asset for social media marketers and influencers. AI for social media marketing includes tools to identify and monitor posts mentioning specific topics or trends.

This capability is crucial for maintaining an informed and impactful online presence. By closely monitoring these mentions, social media marketers can gather insights that significantly improve their social media strategy, making it an essential part of local online marketing strategies.

AI tools are revolutionizing social media platforms and social media advertising, offering new avenues for engagement and strategy optimization.

How Is AI Used In Social Media?

How Is AI Used In Social Media

AI in social media opens up a world of possibilities. When you use the right AI social media management tools, you can get information about the people you want to reach. 

This helps you make tailored experiences just for them, which can generate more sales.

Let’s look at some popular ways AI is used in social media:

Content Creation And Post Scheduling

Great content is essential for social media. It grabs your audience’s attention and shows what your brand is about. If your content looks good and shows up regularly, it builds trust and gets people involved.

eclincher knows how important content is, so it uses AI to help find and suggest content ideas.

Content Creation And Post Scheduling

It also offers top-notch editing tools and works with platforms like Canva and Wave Video to boost the creativity in your posts.

With eclincher, you can make eye-catching posts based on AI insights. Its visual calendar and easy drag-and-drop feature simplify planning when sharing your content.

It helps you follow a smart, well-thought-out strategy for getting your posts out there, which is a key part of marketing strategies.

This approach is backed by machine learning and natural language processing, ensuring your social media ads hit the mark every time.

Automated Publishing With Smart Queues

Getting the timing right on social media is super important. If you post when most people are likely to see it, you’ll get more eyes on your content, leading to more likes, comments, and shares.

eclincher’s Smart Queues take the guesswork out of this. They make posting automatic, which saves you time and keeps your online presence consistent.

Automated Publishing with Smart Queues

Using your best, timeless content repeatedly also makes sharing your posts more efficient.

The AI in eclincher looks at social media trends to determine the best times to post. Then, Smart Queues line up your content to go live at these times. 

This gets more people engaged with your posts and frees you up to focus on making great content instead of worrying about when to post it.

This kind of automation for social media marketing is a big help for companies and anyone using social media tools to grow their audience.

Image Creation

Finding the right pictures is a big challenge for marketers and social media managers. You need visuals that match your brand’s style and then adapt them for different social media platforms.

Luckily, AI tools like eclincher, Midjourney, Dall-E, and DreamStudio make creating custom, brand-aligned visuals quick and easy. With these tools, all you need is an idea.

They can turn it into an amazing image. For instance, eclincher’s Creative AI can make unique images and illustrations without you having to do any design work yourself.

Image Creation

These AI-powered tools make creating social media images much simpler. It’s beneficial when managing ads on a social media platform, as you can quickly get the visuals you need without spending lots of time on them. This kind of efficiency is a big plus in social media ad management.

Message And Interaction Management

Responding quickly and personally is important for keeping a good reputation online and staying connected with your audience. Being able to talk efficiently is also super helpful when handling a crisis.

eclincher has a smart Inbox that AI powers. It brings together messages from different social media channels into one place.

Message and Interaction Management

This makes it easier for teams to work together and respond to mentions and messages quickly, improving how fast you can get back to people.

This smart inbox makes it simpler to handle all your social media conversations. AI sentiment analysis looks at the mood of the messages, helping you understand how people feel. 

This way, you can quickly reply to any mentions, keeping your online image positive and engaged with your audience.


AI is a big help for marketers who want to get what their customers like and want. It helps them create more personal, engaging content and is expected to lead to sales. 

AI uses unique methods like algorithms, deep learning, and lots of data to learn from what users do.

It can then suggest things that normally take people months to figure out. This means marketers can quickly offer things customers are more likely to be interested in.

Suggested Content And Sharing

Sharing interesting and up-to-date content keeps your audience interested and shows that your brand knows its stuff. eclincher has an AI tool for finding content. 

This tool suggests articles that your audience will like and that are popular in your industry. You can find all the relevant content in this Suggested Content section.

Suggested Content And Sharing

It gives you access to lots of free media and superb editing tools, which makes creating and choosing content easier. AI algorithms look at how people react to content and what’s currently popular in your field to recommend good content for you to share.

This way, your content is varied and keeps you and your audience well-informed about what’s happening in your industry.

Web Monitoring For Building Reputation

Keeping track of what people say about your brand online is important. This helps you manage your reputation by letting you quickly respond to both good and bad comments.

eclincher helps with this by offering tools to monitor keywords and get real-time alerts.

Web Monitoring For Mentions

This way, you’re always on top of what’s being said online. Responding quickly can stop small issues from turning into bigger problems.

The AI in eclincher constantly checks the web for any mention of the keywords you’ve chosen and lets you know immediately. You’re always informed about conversations that could affect your brand’s image.

Gather Social Media Intelligence And Perform Social Listening

AI tools for monitoring social media can give you valuable insights about your brand and audience. eclincher’s Listening use AI to look at social media data, determine what people say, and then pull out important information.

Gather Social Media Intelligence And Perform Social Listening

When you use this data well, AI tools for social media can do a lot for you. They can:

  • Keep track of where your brand is mentioned around the world
  • Spot new trends that your customers are interested in
  • Find new groups of people who might like your brand
  • Watch how people see your brand
  • Keep an eye on every mention of your brand on social media
  • Find new ways to promote your brand on social media

These insights come almost instantly, which gives your brand an advantage over others.

View And Manage Your Analytics

Knowing how well your social media activities are doing is key to improving them and showing how valuable your campaigns are.

eclincher’s Analytics Dashboard gives you a full view of how your campaigns perform, compares you to competitors, and looks at your activity across different channels. 

View And Manage Your Analytics

It even works with Google Analytics to give you a complete picture of your social media’s impact.

AI analytics look at data as it comes in, giving you insights into how well different parts of your strategy work. This data-based approach helps you make smart decisions, fine-tune your plans, and clearly show the return on investment (ROI) from your social media work.

Collaboration and Task Management

Working together is important when giant teams or agencies run social media campaigns. Good task management means work flows smoothly and the brand’s message stays consistent.

eclincher helps teams work together by providing shared calendars, systems for approving work, and tools for managing content.

Collaboration and Task Management

AI-driven tools improve communication so teams can work together without worries.

The platform’s AI tools make it easier for teams to talk to each other and assign tasks. You can turn messages into tasks, add notes, and look at past actions to ensure everything goes smoothly and everyone on the team is on the same page.

Caption Generation

Thinking of new captions for your social media posts all the time can be tough and take a lot of effort. That’s why thousands of AI copywriting tools have been made to help you develop good post captions. 

Even well-known social media tools like Hootsuite, HubSpot, and Canva have added AI writing features.

Statistics about AI in marketing show that over 44% of small businesses are using AI to help create their content. There are many AI writing tools out there for different needs, and new ones are appearing.

Customer Support Chatbots

AI chatbots on social media are a great tool for offering quick, customized support to customers and can even help generate new leads. 

These chatbots are integral to your social strategy as they become increasingly popular on various social media platforms.

They enable businesses to provide speedy and efficient customer service. By handling a range of customer inquiries and offering immediate responses, chatbots significantly enhance the customer experience.

Benefits Of AI In Social Media

Benefits Of AI In Social Media

AI has many benefits for people using social media and the platforms themselves. Here are some of the key advantages:

  • AI uses what it knows about what users do to show them content they’ll like, which means people stay interested longer.
  • AI looks at user habits to show ads more likely to interest them. This is good for both the people advertising and the users.
  • AI helps companies understand who’s using their products and how which helps them come up with better marketing plans.
  • AI can spot and take away content that’s not appropriate, making the online world a nicer place.
  • AI finds and stops fake activities, keeping the interactions and transactions on the platform safe and trustworthy.
  • AI lets you link up different social media platforms smoothly, giving the user a more consistent experience.
  • AI figures out the best time to share content to reach more people and get more interaction.
  • AI keeps learning from what users do and changes its methods accordingly, ensuring social media platforms stay useful and in tune with users’ wants.

Do’s & Don’ts When Using Social Media AI

Do's & Don'ts When Using Social Media AI

Using AI in social media can be different each time, depending on the tool you’re using. Knowing your AI software well is essential to get the most out of it. Here are some general tips to follow:

  • Be As Specific As Possible: The more specific you are when telling AI what to do, the better results you’ll get.
  • Always Double-Check For Errors: Just like you would with something written by a person, look for grammar errors or wrong information.
  • Use Plagiarism Checkers: Check your content with plagiarism detection tools to avoid issues online.
  • Add In Your Voice: Mix in your own creativity and style to keep your content real and unique.
  • Monitor And Optimize Along The Way: Consider whether AI saves you time, and decide if it’s really helping.
  • Don’t Overlook The Limitations Of AI: Understand what your AI can and can’t do, like how much data it can handle.
  • Don’t Publish As-Is: Edit your content to make it different from what others might create using the same AI tool. This makes for a better reader experience and can help with your online visibility.
  • Don’t Take All The Credit: Be honest about using AI in your campaigns. It’s the right thing to do.

Final Thoughts

Understanding how AI is used in social media opens up possibilities for enhancing online engagement and marketing strategies. 

AI tools are reshaping how we approach social media, from creating captivating content to managing customer interactions and analyzing competitive landscapes.

Platforms like eclincher are at the forefront of this revolution, offering AI-driven solutions that streamline content creation, scheduling, and monitoring, making it easier for brands to connect with their audience and stay ahead of trends.

Integrating AI in social media saves time and resources and provides deeper insights into consumer behavior, allowing for more personalized and effective marketing approaches.

As we’ve seen, the proper use of AI can significantly boost online presence and engagement, making it an indispensable tool for any social media strategy. 

Try eclincher’s 14-day trial today and enhance your social media management and automation to the next level.

Frequently Asked Questions

What Is The Benefit Of AI In Social Media?

Using AI will make Your social media activities more productive and efficient. It can help you save money, time, and resources while also enhancing content execution, customer service, and the generation of new income.

What Are The Challenges Of AI In Social Media?

Challenges include algorithmic bias, the need for regulatory frameworks, and ethical guidelines. The potential automation of social media jobs is also a concern, necessitating proactive initiatives for worker support and policy development.

What Can We Expect In The Future Of AI In Social Media Marketing?

The future looks promising with advancements like AI chatbots, hyper-targeted ads, and sophisticated social media listening tools.

AI technology is set to provide creative ways for marketers to engage audiences, with tools like ChatGPT predicted to significantly impact personalizing interactions and automating tasks.

Which Social Media Apps Use AI?

Several social media apps leverage AI technology to enhance user experiences and provide personalized content. Examples include Facebook, Instagram, Twitter, LinkedIn, and TikTok. 

AI is used in these platforms for content recommendations, user engagement analysis, personalized ads, and more.

Subscribe now for updates straight to your inbox!

Related articles