Have you wondered why your website doesn’t have as many visits and engagement as you want? Or felt frustrated that you can’t seem to rank on search engines no matter how much you put into your marketing efforts? Similarly, have you ever asked yourself how you can show up higher in the search results and drive better traffic to your site? Improving Google traffic is a huge goal for more brands.
And it’s also increasingly becoming a challenge for many individuals and businesses over time, as competition grows. They spend so much time and resources creating content or offering products and services, but their site just can’t get the traction it needs. If this sounds just like you, you’ve come to the right place.
Here, we will uncover 10 simple ways to use your content to rank higher in the search engine goliath and get more Google traffic.
How to Improve Your Google Traffic
1. Publish High-Quality, Long-Form Blog Posts on a Consistent Basis
First and foremost, you have to define your target audience – their demographics, online habits, motivations, goals, wants, and needs. When you know who exactly you’re writing for, you can create high-quality content that truly resonates with them. This is what turns readers into followers and followers into customers.
It’s also important that you post evergreen content, where your topics remain relevant and valuable not just now or the near future, but for a long period of time. This will help you rank better, it’ll contribute steady Google traffic, and it’ll generate more leads over time.
Next, turn that 500-word blog into a long-form post, which typically runs above 1,200 words. To be clear, there’s no standard optimal word count. However, research shows that longer, in-depth posts tend to rank higher because they share more detailed information and encourage audience engagement.
Similarly, write and publish as regularly as possible to keep your readers updated and engaged. This doesn’t mean you should sacrifice your content’s quality. It’s still vital that you understand how often and when best to post, otherwise you might appear spammy. What you do want to avoid, though, is blogging once every other month when you happen to remember it.
Essentially, the more high-quality, long-form pieces of content you have, the more people will keep coming back. And this will help drive more Google traffic and improve your rankings in search.
2. Build Your Internal Linking Structure
Once you have a catalog of content, link to these pages in your blog posts to guide visitors to other related content and to keep them on your site longer. If you’re writing about a blog topic that’s mentioned on another post, link that page to surface your other relevant and authoritative content in the search engines.
(Note: We’re practicing this in all our posts, including this one. See if you can identify some of these internal links.)
Alternatively, if you’re making claims, back them up with data by linking to trustworthy and influential sources — also known as external links. Make sure that these are recent and relevant, as information from many years ago may no longer be valid and could impact your SEO rankings and Google traffic.
Internal linking boosts your traffic and improves your ranking. However, remember not to overdo this or it might start to look like spam. Quality over quantity, always. Every link should fit and make sense.
3. Seek External Links From High-Quality Websites
Just like you include external links to other sites, other sites can include external links — to you! This can be very powerful.
Google prioritizes sites that have a lot of incoming links from high-quality sites. So, as best practice, encourage your clients, business partners, industry contacts, fellow bloggers, or family and friends to link back to your site when applicable.
This will help increase your site’s rankings, improve your credibility, and prove that your content is authoritative and valuable. It’s also a great way to reach out, make connections, and get your posts out there. As such, external links are a great source of free Google traffic and are crucial to the search engine’s algorithms.
However, beware of spammy links from low-reputation sites as these might backfire and damage your traffic. Similar to how you should link only to high-quality sites, you only want high-quality sites linking to you.
4. Make Sure Your Site is Mobile-Optimized
Research shows that mobile accounts for more than 50% of online searches, and this number is only going to increase in 2020. For all those valuable search queries, Google heavily prioritizes the mobile-friendly results. Moreover, since mobile usage continues to grow worldwide, not being mobile-optimized could hinder the user experience and adversely affect your search rankings and thus, your Google traffic.
To check the mobile-friendliness of your site and to see if it conforms to guidelines, take advantage of tools like Google’s Mobile Friendly Test.
5. Use Your Keywords Effectively
To do this, first research what keywords your readers are searching for and which ones have a good chance of ranking high. With tools like Google Keyword Planner, you gain insights about your target audience, what they want to know, and how they want it.
Once you’ve made your list, narrow it down to only include long-tail keywords (3+ words) that are highly relevant and specific to your content. It’s better to target a topic than precise words. This helps search engines identify your content as a destination for that subject, which will boost your ranking and enable ideal customers to find you.
Similarly, as part of your on-page SEO, place your chosen keywords and phrases in strategic areas of your post. This includes the following parts:
- Headers and descriptions
- Images and captions
- First 100 words of the content
Remember to use keywords naturally. Don’t go too overboard as this will saturate your content and have an adverse effect on your ranking.
6. Improve Your Page Loading Speed
If your page doesn’t load within three seconds, 40% of users will leave your site. 80% of them will not come back. This will also impact the way visitors engage with your pages, reduce your site traffic, and harm your search rankings.
On the other hand, if your page loads fast, people will keep coming back, search engines will recognize your popularity, and your rankings will be adjusted accordingly.
Use online services like Google’s PageSpeed Insights to test your site’s speed, analyze your content, and get suggestions for how you can make the pages load faster.
7. Optimize Your Images
Blog posts should have images to help expand on and support your content. However, search engines look for images with alt text which explains and interprets the photo. Alt texts also enhance the image display and improve the accessibility for people with visual impairments of low-bandwidth connections.
Here are other ways to optimize your images:
- Check the appropriate file format and size.
- Resize or compress images accordingly.
- Add keywords to your image file name, caption, and descriptions.
Doing these things will improve your page loading time, increase your SEO ranking, and drive more Google traffic to your site.
Psst! Squoosh is a free and simple tool to resize and compress your images.
8. Maximize Your URL, Titles, and Descriptions
Your URL structure should enable visitors to conveniently navigate through your website and content. Thus, when these are kept simple, focused, and optimized, search engines can identify exactly what information people will access on your pages and bring you up the rankings.
Similarly, you only have about 60 characters for your headline, so make this unique and click-worthy so that readers are inspired to know more. Be sure to front-load your title with relevant keywords, make it clear and concise, and lead to a page that meets the users’ expectations.
That small additional text below your title – called meta description – is another important element that can indirectly affect your SEO rankings and Google traffic. It tells readers what the link is about and helps them decide whether or not to click it. As such, it’s important to make your description unique, descriptive, and front-loaded with long-tail keywords that are relevant to your content.
9. Repurpose or Update Your Content
You don’t need to always create new content to improve your Google traffic, as you can also repurpose your existing content. Most often, these rank faster on search engines, improve your visitor count and leads, and take less time and resources to create (than new ones).
More importantly, redirect outdated content that may no longer be relevant to your audience and fix any broken links. Doing all these things will help improve your user experience, Google traffic, and search rankings.
10. Align Content Efforts With Your Social Media
We all know that social media is powerful. That’s why it’s essential to leverage its power and use this to promote and distribute your content. If you have a solid audience on different platforms, be sure to share your blog posts with your fans and followers there. If you don’t, consider social ads to build your follower base.
Similarly, encourage social sharing and make it easier for readers to get the word out. Do this by including share icons or links on all your content.
Make use of groups on Facebook or LinkedIn and other online forums to promote your posts. However, be mindful of promotional policies and strictly keep it professional.
Ultimately, with social media, you can get your name out on the internet and improve your Google traffic and SEO rankings when people share links to your content on their respective profiles.
With the multitude of blog posts that gets published online daily, it can be challenging to be seen and remain competitive. Use these 10 simple practices of maximizing your content. If you do, you’re on your way to rank higher in search engines and drive more Google traffic to your site. But do keep in mind that you should never sacrifice your credibility and quality just to get on top of the search results. This will backfire.
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