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What is the first thing you look at when you get a new follower? Chances are, you look at their bio to quickly gain knowledge about who they are. This is why having a great bio on social media is so critical. Yet, so many people quickly write a bio and then never think about it again. If you are guilty of this it is ok! The good news is that your bio is not permanent, so you can improve it if necessary. Lets discuss what makes a great social media bio and then you can decide if it is time to polish up the ole bio.
Know Your Audience
Your bio is a powerful asset in regards to connecting with your intended audience. It should go without saying then that it is important to understand your target audience before you can craft an effective bio. If you want to establish yourself as a social media expert, then you need to include the information in your bio that will position you as such.
Be Brief
The average attention span for humans is only 8 seconds. That is why it is hard to even read an entire paragraph before we start skimming. When it comes to your bio, keep it short. If you want to get scientific, keep it shorter than 8 seconds worth of reading.
Who, What, Where and Why (Sorry When)
1. Who you are?
2. What do you do?
3. Where do you live?
4. Why someone should be interested in you?
Creating a great bio can be a daunting task, especially with character limits, but answer the four questions listed above and you will be well on your way to a great bio.
Use Keywords Tailored Towards Your Target Audience
https://www.youtube.com/watch?v=1vZfK7_72d8
The information listed in your social media bio will help you to be found in searches. Incorporating popular keywords and hashtags into your bio is a great way to be found in searches. Not sure what keywords or hashtags to use? Find an expert in your field and see what types of keywords they are using, both in their bio and in their posts.
Be Human
We are all human right? So why do so many people approach the top social media apps like robots? If you were hoping this post would describe an exact way to write a bio, you are going to be disappointed. Your bio should reflect who you are. Include relevant information, but do not be afraid to put your own personal touch on it. People will appreciate getting to know your personality from your bio. Social Media Entrepreneurship has taken off because people prefer connecting with humans and not a corporate business.
Update Your Bio When Necessary
Keeping your bio up to date is a must! Check your bio at least twice a year to make sure it still reflects the right information. Experimenting with different types of bios is the only true way to decide what works best, so try changing the style of your bio occasionally even if the basic information stays the same.
Bonus: Humor
Everyone likes to laugh. If you can accomplish the items written above in a way that is both effective and funny, then you have mastered the perfect social media bio. Social media has become much more professional over the years, causing a lot of the fun to be sucked out of it. Bring the fun back! Chance are, reading your bio will make someones day and they will connect with you because of it.
Frequently Asked Questions
What should I write in social media bio?
The bio section of your social media profile is an important element for making a good first impression. It's the area of your profile that people are most likely to read when they visit your page, so you want it to be informative and well-written. When writing a social media bio, think about how you want other people to view you. Make sure your bio really expresses your character!
What is the best insta bio?
Here are three tips to create the best Instagram bio.
1) Choose a memorable username – Your username should be easy to remember and relevant to your brand or personality.
2) Write a clear description – Make sure that your readers know who you are and what you do in just a few words so they remember it easily!
3) Show off what makes you special – Use this opportunity to showcase the skills, talents, experiences, and values that set you apart from others in the same field as yourself.
What do I put in my bio?
Be sure to put personal information in your bio that really speaks to your character. Users should be able to get a feel for the type of person you are just by reading your bio!
How do I make my bio attractive?
Creating an attractive social media bio is not only critical for making a great first impression to all your followers, but also a great way of introducing yourself and showing off your personality. Focus on the basics! Make sure you include important information such as where you live, what your occupation or job title is, and any other important information about yourself that will give people an idea of what motivates you or interests you.
Final Thoughts
The importance of a social media bio is often overlooked by individuals and brands. Aside from the content you post, there are few better ways to attract new followers than a great bio. It is the first “conversation” you have with potential new friends, customers, business partners, etc. Make sure you make a great first impression!
Did we miss anything? Let us know in the comment section! We love learning new tips.
