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In the modern age we currently live in, social media has proved itself to be one of the most effective marketing mediums you can use. It’s not only more cost-effective than traditional marketing strategies, but it also enables you to reach thousands, potentially, millions of people more. This is why you should adopt a social media marketing strategy in your real estate business, and we are going to show you how! Step in and get ready to unlock the full potential of your real estate marketing capabilities with this handy guide.
What Is Real Estate Marketing?
Real estate marketing refers to strategies and techniques that real estate agents, brokers, property developers, homeowners, and investors use to promote their properties, attract clients, and build their real estate brands.
This could either be for buying, selling, renting, or investing in real estate properties. You can implement several marketing strategies in real estate marketing, such as traditional marketing techniques like print ads, billboards, and open houses, as well as digital marketing strategies like email newsletters, website listings, search engine optimization, and, my favorite, social media marketing.
How Do Real Estate Businesses Use Social Media For Marketing?
Social media is a very useful way real estate business use for marketing real estate. The most common use of social media is to promote new listings. Real estate businesses can showcase listings and attract new buyers, all by sharing a single post containing photos, videos, and descriptions of the property. It’s that easy!
More uses of social media are to build brand awareness, engage with their audience, share educational content, and targeted advertising.
Sharing educational content, such as tips and insights, are a great way to resonate competency. Building brand awareness ensures you are the first real estate agency that comes to mind when a client thinks of a real estate broker.
Engaging with your audience shows them you care, and this will build trust in them, making it much more likely that they’ll choose you as their real estate agency. Finally, targeted advertising allows you to directly target a certain demographic, gaining higher appeal with your audience as the advertisement feels tailor-made for them.
Most of these uses are intended to attract new clients and show the world that your real estate business is competent. In doing so, new clients can rest assured that you’ll have their best interests at heart. Whether it is finding the most affordable house, getting the best price for your home, or simply obtaining re
Is social media marketing crucial for real estate professionals?
Yes, in the current digital era we live in, social media marketing is crucial if you want to not only survive but thrive. Remember, for there to be a buyer, there must be a seller. You must compete with several other real estate businesses for a client’s business. You have to show them why you are the better choice for ensuring they get the best price for their home or to get people to rent their space.
By utilizing social media in the ways mentioned in the previous section, you can build a cost-effective, highly visible advertising platform. If done correctly, you won’t need another advertising platform.
5 Best Social Media Sites For Real Estate Agents
In my experience, these are the five best social media sites real estate agents can use for landing new clients or selling their existing clients’ properties.
1. Facebook
With just under 3 billion monthly active users and 1.9 billion daily active users, Facebook should be your go-to platform for marketing. Its large user base and robust advertising options allow you, the agent, to showcase listings, engage with potential clients, and build an industry-leading brand.
You can share photos, videos, and posts, as well as create event pages for open houses. Plus, Facebook ads allow you to reach the specific audience of your liking. What I like most about Facebook is its demographic, which slightly skews to the slightly older age groups, meaning these people are most likely to buy or sell homes.
2. LinkedIn
LinkedIn is a social media platform filled with professionals, allowing you to network and showcase your expertise. LinkedIn is a great platform for connecting with other professionals and building relationships. The platform tends to comprise professionals with a higher income bracket who might be in the market for real estate investments. I find it particularly useful for targeting commercial real estate clients.
3. Instagram
The visual nature of Instagram makes it perfect for showcasing a new real estate listing through photos and videos. It is a great platform for sharing property updates, offering virtual tours, highlighting expertise, and engaging with your audience through stories or Instagram Live.
Tip: Use hashtags to increase the visibility of your content.
4. YouTube
Suppose you want to do virtual property tours. share educational videos and do market updates, YouTube is the platform to do it. Plus, the user-friendliness of YouTube allows you to easily share videos on other platforms and embed them on your websites.
Tip: Employ a video editor to make your videos more professional and immersive. Remember, you are not only selling a house, you’re selling a dream. People want to imagine themselves living there and making memories or building a business from the ground up. The easier you can make them imagine it, the more likely they’ll buy the house. Trust me, it pays in the long haul!
5. TikTok
Behold the latest and possibly, the greatest social media platform for targeting young potential clients. TikTok allows you to target a younger audience by creating short, engaging, and highly entertaining content. Using Eclincher as the best buffer alternative is a great way to boos TikTok statistics.
TikTok is a great platform for sharing content, such as showing off the luxurious homes you’re selling or offering quick real estate tips. Both these types of content will make clients want to do business with you. Remember, offering real estate tips conveys a message of competency, and trust will automatically follow. Showing off luxurious homes you’re selling tells your audience that you are successful and that if these wealthy people trust you with their homes, you must be good.
What Tools Do Real Estate Agents Use For Social Media?
To ensure success when marketing through social media, you need to use tools. These tools will not only make your content look more professional, but it also saves you a lot of time and makes your advertisements much more effective. The tools I employ include:
- Social Media Management Tools: Once you’ve experienced the functionality and versatility of these tools, you’ll never want to manage your social media accounts without them again.
- Graphic Design and Video Editing Tools: Tools like Canva (pictures and videos), InShot and Adobe Premier Rush (videos) can help you create eye-catching graphics and videos. If your content looks more professional new clients will be more likely to do business with you. Additionally, if you create eye-catching content, you’ll have a higher engagement rate and increase the reach of your posts and videos.
- Virtual Tour Software: Matterport and Zillow 3D Home allow you to create captivating 3D tours of your properties. You can share your newly created virtual tour on social media to give potential buyers a more immersive view of your listings.
Tip: Use a social media management tool to analyze trending hashtags and peak engagement hours of your audience. Once you identify these two metrics, apply them to your virtual tour post, and you’ll see a rapid increase in engagement and reach.
What Do Real Estate Agents Need To Determine Before Picking A Social Platform?
Before picking a social platform, you first need to determine who your target audience is going to be. Identify your demographics, including age, gender, income level, and other characteristics.
Additionally, the type of content you want to share also plays a crucial part in determining what social platform you should advertise on. YouTube and TikTok are best for video content, whereas Facebook and Instagram are ideal for offering a balance between pictures and videos.
How Does Your Target Market Change The Best Social Media To Use?
The target market plays an important role in deciding which social media to use. Factors like age, professional status, interests, and geography are all important to consider.
For example, TikTok and Instagram are perfect for targeting millennials. In comparison, Facebook and LinkedIn are ideal for older demographics and generally those with a higher income. If you cater to retirement homes, then TikTok might not be the best platform unless you persuade your audience to convince their parents/ grandparents to use your agency for buying a retirement home.
Frequently Asked Questions
Are real estate-specific social networks gaining popularity among marketers?
Yes, they are, platforms like Zillow and Trulia are gaining popularity because they cater directly to those interested in real estate. Real estate groups on LinkedIn and Facebook are also very popular as they discuss similar interests to Zillow and Trulia without needing to leave the most popular social media platforms.
Is TikTok being utilized by real estate professionals for marketing purposes?
Yes, TikTok is a great medium used for reaching those interested in real estate, particularly younger audiences.
Are LinkedIn Groups an effective marketing tool for real estate professionals?
Yes, LinkedIn groups can be an effective marketing tool for real estate professionals. They provide networking opportunities, a platform for sharing expertise and building relationships.
The Bottom Line
Employing social media to elevate your real estate marketing capabilities can be a game-changer. Remember, choose the right platform for your specific business model - make sure you lay your foundation correctly, and it will only be up from there! Also, don’t be hesitant to employ social media tools, if you want something to make your marketing experience more user-friendly, then why not use it?
