The Ultimate Guide to Franchise Marketing in 2022

ultimate guide franchise marketing

Franchising is a big business. In 2021, there were over 753,770 franchise establishments in the United States. These businesses employed 7.49 million people and generated an economic output of $670 billion. Franchising offers a unique opportunity for the franchisor (think Subway) and the franchisee (think your locally-owned Subway store).  New franchisees can buy into a […]

10 Proven Instagram Reel Strategies to Increase Your Brand’s Followers

10 proven instagram reel strategies-to-increase your brands followers

Your brand’s social media strategy is one of the most important marketing tools in your digital marketing tool belt. Once you’ve identified your most effective channels for content creation, you need to know how to use them. As a social media marketing channel, Instagram is a valuable source of engagement for businesses. We are going […]

Social Media Marketing Trends to Look Out for in 2022

social media marketing trends to look out for in 2022

We’re gonna go out on a limb and guess that your brand is, at least in some way, active on social media. Were we right? Thought so. If you’re here you are interested in social media marketing trends.  Right again? Really, it was a nine-in-ten shot. As Statista reports, 91.9% of companies use social media […]

5 Ways eCommerce Brands are Utilizing Social Media Differently

5 ways eCommerce Brands_Use Social Media Differently

Don’t you hate those cheesy branded ads that popup on your feed? No, I don’t want to hear your jingle, you anonymous office worker.  On the other hand, when I see an influencer I follow show off a product, I immediately want to know more. DTC brands are revolutionizing the way they use social media.  […]

The 7 Best Ways to Engage Customers on Instagram: #6 Might Surprise You

seven best ways to engage customers on instagram

Let’s get real. If you made it here, you are seeking to engage customers on Instagram to increase brand awareness, engagement, loyalty, and conversion rates. Social media is one of the best ways to market your business and engage with your customers on Instagram specifically. In fact, according to Forrester Research, Instagram generates 58 times […]

Latest Trends in Social Selling: The Ultimate Guide

latest trends in social selling ultimate guide

First of all, today’s consumers rely heavily on social media throughout the buying experience. In fact, 54% of consumers use social media to research products, while 71% are more likely to make purchases based on social media referrals. Catering to these expectations can lead to a huge shot in the arm for your ecommerce company. […]