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Have you ever wondered what makes the best LinkedIn company pages so special? Let's find out. LinkedIn is a key spot for businesses to show who they are, what they stand for, and their achievements.
The top company pages on LinkedIn are great examples of strong branding, staying connected, and smart communication.
This blog post will guide you through everything about LinkedIn's company pages. We'll cover what a LinkedIn company page is, why it's important to have one, and how to create your own.
We'll look at the key elements that make these pages work and give tips to make your LinkedIn business page successful.
We're getting into the world of top businesses on LinkedIn, showing how they grab and keep their audience's attention. Join us as we explore the secrets to creating an outstanding LinkedIn company page.
What Is A LinkedIn Company Page?
A LinkedIn company page is essentially a dedicated profile for your business. It serves as your business's introduction on LinkedIn, often being the first point of interaction between your company and potential contacts.
While LinkedIn may appear to be just a platform for professional networking, its scope extends far beyond that. Your LinkedIn company page is crucial to your recruitment, marketing, and sales strategies.
It is crucial for attracting top talent, contributing to a successful LinkedIn page, and filling your sales pipeline.
Your page can become a key tool in connecting with a wider audience through the strategic use of LinkedIn ads and a good grasp of the LinkedIn algorithm. This is where you start laying the groundwork for building strong professional relationships.
Why Create A LinkedIn Company Page?
Creating a LinkedIn company page is essential in today's digital business landscape. LinkedIn's vast network of over 55 million companies and 720 million users makes it the premier professional platform for networking and business growth.
Having a well-optimized LinkedIn business page opens up numerous benefits. Here's what it can do for your brand:
- Lead Generation: Showcasing your brand or products on LinkedIn can boost the likelihood of purchases by 33%. It's a hub for decision-makers, offering a unique chance to make your brand known.
- Recruitment: LinkedIn is a magnet for job seekers. It's the ideal place for finding and attracting top talent.
- Publicity: LinkedIn serves as a crucial channel for media interactions and public updates about your company's latest developments.
- Discoverability: A LinkedIn page is key for good SEO practices, helping your company appear in search results.
- SEO Ranking: LinkedIn company pages and posts often rank highly in search engines. A well-managed page can boost your company's visibility on and off the platform.
- Credibility: The LinkedIn community is professionally oriented, making it an excellent place to establish your company's expertise. Participation in LinkedIn groups and discussions can significantly enhance your brand's credibility.
Best LinkedIn Company Pages
The best LinkedIn company pages are known for their ability to share valuable content that resonates with their target audience. LinkedIn pages highlight job openings and provide insights and information that engage and inform their followers.
By doing so, LinkedIn business pages become a go-to resource for professionals seeking industry knowledge and opportunities. Here are the 10 best LinkedIn company pages to get inspiration from:
1. Coca-Cola
Coca-Cola is a household name acknowledged for more than just sodas. They have grown to include a variety of beverages, mirrored by their dynamic LinkedIn page.
Coca-Cola regularly shares updates and news on its page, highlighting its significant role in the beverage industry.
They inform their followers about various initiatives like the #BalanceforBetter campaign to foster a more inclusive workplace. Even though Coca-Cola is widely recognized, it makes its mission clear right at the start of its company summary.
This shows their commitment to their goals. The summary also discusses their broad range of products, emphasizing that they offer much more than soda. Their LinkedIn page also focuses on continuous improvement and future growth.
This approach is appealing to job seekers who are looking for a company where they can advance their careers. By sharing this relevant content, Coca-Cola showcases its company culture and effectively uses this social network to connect with its audience.
2. Hewlett Packard (HP)
Hewlett Packard, commonly known as HP, is a big name in the tech world, famous for its computers and printers. Like Coca-Cola, HP is a brand that almost everyone knows.
On their LinkedIn page, HP shares a variety of interesting content. This includes engaging videos, blogs, and articles. They talk about their latest products and share insights into the tech industry.
For example, they have a trailer for their documentary about the history of printed photographs, titled "History of Memory."
HP also uses its LinkedIn page to glimpse its company culture, with posts tagged #HPWay and #HPProud. This helps them connect with their audience and position themselves as a LinkedIn influencer in the tech sector.
Their approach to the company summary on LinkedIn is unique yet very effective. HP keeps it short and impactful, using clear and strong sentences.
This strategy leaves a lasting impression on their audience and reinforces their status as a leader in the technology industry.
3. Cisco
In the Software as a Service (SaaS) world, some companies stand out with their LinkedIn pages, and Cisco is one of them. They have 11 different showcase pages for their products and services. The most notable is the Cisco Data Center and Cloud page, which has the most followers and frequent updates.
The content on these showcase pages is top-notch – it's helpful, engaging, and always current. Each page carries the unique Cisco style, linking them back to the main Cisco LinkedIn page. This consistent branding is a great way to maintain recognition across different audiences.
Cisco's strategy on LinkedIn, especially with its showcase pages, is a prime example of effective LinkedIn B2B marketing strategies.
They manage to increase LinkedIn engagement by providing content that is not only informative but also specifically tailored to their diverse business audiences. This approach helps Cisco maintain its position as a key player in the SaaS sector on LinkedIn.
4. Microsoft
Microsoft is also making the most of LinkedIn's showcase pages. They have dedicated pages for their well-known products like Office and Visual Studio, and there are 12 more pages for other products and services.
While each product page has its unique style, they all belong to the Microsoft brand. These pages are regularly updated with articles that provide helpful tips and information about their new products and tools, all shared in an attractive and easy-to-understand way.
Some of these pages also offer updates on events like business and tech conferences, keeping followers informed about Microsoft's latest activities and innovations.
5. The Nature Conservancy
The Nature Conservancy is a worldwide non-profit committed to environmental protection. They work in 72 countries across six continents and have a vast network of over one million members. They use their LinkedIn page as a tool to keep growing.
On LinkedIn, they post weekly content that discusses current environmental issues. They focus on how businesses can help in environmental conservation.
Their posts are not just informative but also engaging, featuring a combination of videos and articles with striking photos. This approach attracts an audience of more than 684,620 followers.
Their "About" section on LinkedIn is simple, easy to understand, and reader-friendly. They effectively use white space, organizing their information into short, easy-to-read sections. This makes the information more accessible and appealing to their audience.
6. Salesforce
Salesforce is a leader in enterprise cloud computing, especially in managing customer relationships. They understand how vital it is to build strong connections with their audience.
To do this, Salesforce has created three specific showcase pages on LinkedIn. These are AppExchange, their platform for enterprise applications; Salesforce Partners, which focuses on their business partnerships; and Dreamforce, which is all about their annual conference.
While maintaining the Salesforce brand identity, each page offers different and specific content for its audience. For instance, the AppExchange page includes a variety of branded talks and shows that are not only interesting but also provide valuable information to their audience.
7. Adobe
Adobe, a well-known provider of creative Software worldwide, has a LinkedIn page that truly shows its leading position in the industry.
On their LinkedIn home feed, Adobe smartly displays the artistic strength of its products. They regularly post content that catches the eye, like LinkedIn videos, to show what can be created using Adobe software.
This feed is a lively mix of articles on leadership ideas, updates on industry trends, and other news. This combination makes the page interesting and informative for those who follow it.
Adobe's company summary on LinkedIn emphasizes its dedication to creativity and being at the forefront of innovation. The summary gives a straightforward and brief explanation of what Adobe stands for and its role as a key player in the creative software field.
8. IBM
IBM, known for its role in technology and consulting, has a strong and impressive LinkedIn profile that matches its innovative reputation.
On their LinkedIn page, IBM shares a wide range of content. This includes articles about leadership and news on their latest tech projects. These posts keep their followers updated and interested.
IBM has particular pages, like IBM Cloud and IBM Watson, which provide detailed information about specific services they offer. This approach caters to various interests within their audience.
In its LinkedIn company summary, IBM focuses on its dedication to advancing technology. They talk about how they lead in innovation and solve complex problems.
This story they tell on LinkedIn emphasizes their role as a leader in the technology industry.
9. Tesla
Tesla is at the forefront of electric vehicles and renewable energy, and its LinkedIn page showcases its dedication to sustainability and technological progress.
On Tesla's LinkedIn, you'll find various posts about their new products, technological developments, and efforts in sustainability.
They use eye-catching visuals, videos, and concise messages to keep their audience interested and informed. Their posts mirror Tesla's aim to transform the way we think about transport and energy.
In their LinkedIn summary, Tesla highlights its commitment to innovation in transportation and energy. The summary is concise yet powerful, depicting the company's goals and vision.
This resonates well with followers interested in environmental issues and advanced technology.
10. HubSpot
HubSpot, identified for its inbound marketing and sales software, has a vibrant LinkedIn page that perfectly represents its goal of helping businesses grow using inbound marketing techniques.
On their LinkedIn, HubSpot mixes educational material, industry insights, and company culture updates. They use LinkedIn smartly to share useful information that their followers find relevant and interesting.
They also have showcase pages for their products, like HubSpot CRM and HubSpot Marketing Hub. These pages give detailed information for those interested in these specific tools.
The company summary on HubSpot's LinkedIn page is about their focus on helping businesses succeed through inbound marketing.
It clearly explains what HubSpot stands for and shows how it can be a crucial partner for companies looking to expand in the digital world.
How To Create A LinkedIn Company Page?
Making a LinkedIn company page is both free and easy. You're off to a good start if you already have a LinkedIn account to manage the page.
Here's what you need to do next:
Step 1: Start The Process
- First, head to the LinkedIn Pages homepage or visit LinkedIn.com. Look for the "For Business" option at the top right corner and click on it.
- Then, scroll down until you see the option "Create a Company Page" and select it.
- Sign in using the LinkedIn account you plan to use to manage this page. You can always add more admins to help manage it later on.
Step 2: Choose The Type of Page
You'll see a few choices like "Company," "Showcase page," and "Educational institution." If you're setting up a page for a business or a non-profit organization, choose the "Company" option.
Step 3: Fill Out Basic Company Information
- Name: Type in your company's complete name, which helps people find your page more easily.
- LinkedIn Public URL: The URL for your Page will be created automatically based on the name you've entered. Make sure it matches your company's branding. Also, include the link to your company's official website.
Step 4: Provide Additional Company Details
- Industry: Select the industry your company belongs to from the list of choices.
- Company Size: Choose the option that best represents the total number of people working at your company.
- Company Type: Select the kind of company you have, like whether it's a "Public company," "Non-profit," "Privately held," and so on.
Step 5: Enhance Your Profile
Choose a logo that's easy to recognize. The ideal size for this is 300 x 300 pixels. In a few words, describe what your company does. Keep this description within 120 characters.
Step 6: Review And Create
- Review your information on the right side to see how it will appear. This is your chance to review everything you've entered.
- Tick the box to confirm that you can create this page for your company.
- Once everything looks good, click "Create Page" to finish setting up your LinkedIn company page.
Elements Of A LinkedIn Company Page
Having a well-crafted LinkedIn Company Page is important for showing your business in a good light. Four main parts make your page effective:
1. Home: Your Dynamic Feed
The Home section is like the heart of your LinkedIn page. It's where you post updates and articles. Keep sharing interesting content regularly to keep your page fresh.
Share good-quality blog posts, articles, and videos to establish your company as a knowledgeable leader. Remember, balance is important – mix up your content and keep company news brief to keep your audience interested and up-to-date.
2. About: The Foundation Of Information
In the About section, you tell people about your company. This includes what industry you're in, what products you offer, and what your mission is.
Add important details like the size of your company, where your headquarters are, when you were founded, what you specialize in, and whether you're a public or private company. Write an engaging summary that accurately describes your business.
3. Jobs: Your Gateway To Talent
The Jobs section is simple but crucial. It lists all the jobs you're hiring for. Keep this section current to make it easy for job seekers and recruiters. Remove jobs that are already filled to keep things clear and avoid confusion.
4. People: Building Connections
The People section is about your employees. It shows their information, like where they're located and where they went to school.
This part makes your company more relatable by showing the faces behind it. When visitors see things they have in common with your team, like the same city or university, it builds a connection.
You must manage these sections actively to keep a good LinkedIn Company Page. Regular updates, engaging posts, and correct information help make a strong online LinkedIn presence, drawing in both potential employees and customers.
How To Best Optimize Your LinkedIn Business Page For Success?
Focus on creating a complete and engaging profile that showcases your brand's unique story and value.
Regularly update your page with relevant content and interact with your audience to build a strong, professional network that reflects your business goals.
Fill Out All The Information On Your Business Page
Make sure to complete every detail on your business page. If your page is missing information, visitors might doubt your credibility.
It might sound obvious, but many companies overlook this, affecting their page's performance. LinkedIn says that pages with all their information filled out get 30% more views each week than those that don't. This shows how important it is to provide complete information on your page.
What Do You Need To Fill Out?
- Logo and Cover Image: These visual elements make your page stand out and look good.
- Company Overview: Here, talk about who your company is and what you do. Include your mission statement or the core values that define your brand.
- Company Information: Adding details like your website link, the industry you're in, the number of employees, your office location, and what you specialize in is crucial for making your page easy to find.
- Description: Use this space to elaborate on what your company offers, like your products, services, and what makes you different.
- Page Admins: You can choose others in your company to help manage and update your page. Remember, you can only pick from your LinkedIn connections.
- Company Specialties: Listing your company's skills and services is smart. It helps people find your page when searching for your LinkedIn services.
- Company Website URL: This is important. Include your website link so people visiting your LinkedIn page can easily find more information about your business.
- Company Location: Mention where your company is based. You can list up to 100 different locations if you have multiple offices.
Writing A Captivating About Us Section
People remember stories better than just pictures or text. That's why your "About Us" section should be a story, not just a bunch of words. It should have all the info a visitor needs about your company in easy-to-understand language.
Your "About Us" should answer these questions clearly:
- Who is your company?
- Where is your company located?
- What services or products do you offer?
- What values does your company hold?
- What is your company's style of communication?
- How can people get in touch with you?
Make sure your writing is interesting, creative, and professional.
Make Your Business Page SEO-Friendly
Like a website, your LinkedIn page can appear in search results on Google and LinkedIn. When filling out your company's details, use keywords people might search for. This can help bring more visitors to your page.
For example, if someone is looking for a tech company in Dallas, Texas, and your page uses related keywords, your company might be the first one they find. You could attract great job candidates this way.
- Start with the overview section of your Page. Write engaging and keyword-rich text that grabs your audience's attention.
- Then, add details to your company information and specialties. These keywords help search engines find your page based on what people are searching for.
Look at how Intel Corporation does it on its LinkedIn business page. They use strong keywords like " cloud-to-edge technology" and "artificial intelligence" while still keeping the page interesting and reader-friendly.
Ask For Recommendations And Endorsements
Recommendations and endorsements on your profile can boost how credible you appear. It's one thing to talk about yourself, but having others guarantee for you is even better.
The perfect time to ask for a recommendation is when someone has just praised your work. Ask if they could write a quick recommendation for your LinkedIn profile.
There's no limit to how many recommendations you can show. Your profile will always display the latest two recommendations, and others can see more if they want. For endorsements, you can choose which top three to display.
Interact With Your Followers And Audience
Having a LinkedIn Page for your small business lets you interact with your followers and audience in real time. Remember, LinkedIn is a social platform whose goal is to engage socially! Here's how you can start connecting with your followers:
Post regular content
Besides optimizing your LinkedIn profile, think about posting regular content. You reach your existing connections and their networks when you share articles or updates.
This is a fantastic opportunity to showcase your skills and knowledge while offering helpful advice and insights to your audience.
Use Tools To Schedule Posts
Directly schedule posts to LinkedIn profiles and company pages with tools like Echlincher, a premium LinkedIn business manager. This tool streamlines your workflow with its user-friendly post scheduler.
Engage With Others' Content
Don't just focus on your own content. Engaging with other people's content on LinkedIn is key to building relationships with new connections. Start by following and commenting on their posts, which makes it easier to send an invitation to connect later.
Include rich media
Adding images, videos, or other rich media to your posts is usually beneficial. Images typically receive twice the comment rate, and videos are five times more likely to start a conversation than other content on LinkedIn.
Leverage Associated Hashtags
A new feature for LinkedIn Pages allows owners to add industry or business-related hashtags to their page. Small businesses can link these conversations to their brand and interact from the business perspective rather than as individuals.
Attract New Talent
Attracting the right talent is vital for companies looking to grow. Companies that post jobs on LinkedIn report a 40% higher success rate in finding quality candidates.
Make it easy for potential candidates to find you by posting jobs on LinkedIn. Use the Life tab on your LinkedIn Page to showcase what makes working at your company rewarding.
Consider Setting Up Showcase Pages
Setting up a showcase page for each offer could be beneficial if your business offers different products or services catering to various buyer personas.
These pages are extensions of your main LinkedIn Page, highlighting different business units and appealing to buyer personas.
Showcase Pages are not meant for short-term marketing campaigns, so ensure you have a dedicated team to maintain them for continued growth.
Analyse Your Analytics
Use LinkedIn's analytics to understand how your content performs. This data helps you create more effective content and adapt your strategy for better results.
LinkedIn is a powerful platform for both individuals and businesses. It's great for building brand awareness, engaging with employees, and supporting growth. If you don't have a LinkedIn company page, now's the time to start.
Final Thoughts
Creating and optimizing a LinkedIn Company Page is an invaluable step toward establishing your brand's presence in the professional world. From showcasing the unique aspects of your business to engaging with a wider audience, these pages offer many opportunities.
We've explored the essentials of crafting the best LinkedIn company pages, from filling out every detail in the profile to actively interacting with followers and using SEO strategies for better visibility.
Remember, your LinkedIn page is more than just a digital footprint; it's a dynamic platform to tell your brand's story, attract top talent, and connect with your target audience.
By following these guidelines, you can transform your LinkedIn presence into a powerful tool for growth and recognition, joining the ranks of the best LinkedIn company pages. Keep it authentic, engaging, and true to your brand, and watch as your LinkedIn journey unfolds new paths for success.
Frequently Asked Questions
How Often Should I Post Updates On My LinkedIn Business Page To Keep My Audience Engaged?
Regular posting is key. Aim to post at least once a week but no more than once a day. Consistency helps keep your audience engaged and your brand top-of-mind.
What Kind of Content Is Most Effective For Engaging Followers On A LinkedIn Business Page?
Share a mix of content types, such as industry insights, company news, thought leadership articles, and behind-the-scenes stories. Content that provides value, educates, or offers industry-related tips tends to engage followers effectively.
How Can I Use LinkedIn Analytics To Improve The Performance Of My Business Page?
Use LinkedIn analytics to track engagement metrics like views, likes, and shares. Analyze which types of posts perform best and adjust your content strategy accordingly to maximize engagement.
What Are the Best Strategies For Increasing Followers And Engagement on My LinkedIn Business Page?
Engage with your audience by responding to comments, posting regularly, and using relevant hashtags. Networking with other pages and sharing high-quality, valuable content also helps increase followers and engagement.
Can I Integrate My LinkedIn Business Page With Other Marketing Platforms, and If So, How?
Using social media management tools, you can integrate your LinkedIn Business Page with various marketing platforms. These tools allow you to schedule posts, analyze platform performance, and manage interactions in a centralized dashboard.
