Instagram passed 1B active users this year with more than 500M daily active users, and is the third most popular social media channel after Facebook (IG’s owner) and Youtube.  And there are over 8M businesses on Instagram, many taking advantage of the ability for users to shop via Instagram.  Instagram […]

    Facebook has surpassed 1.2 billion users of their Messenger interface, and there have been more than a billion messages between consumers and business each month. This means that conversing directly with your customers is both highly likely, and often necessary to retain your customers and attract prospects.  Meanwhile, […]

    Launching a blog is easy, but maintaining consistency in publishing valuable and relevant content can be a challenge – we know!  It takes commitment in effort and time. The benefits of a blog are numerous, from boosting site traffic, to improving engagement, to increasing conversions. But if you […]

    Holiday marketing campaigns flood into our social media channels as soon as Halloween is over. So many businesses trying to appeal to the general holiday feeling, reminding us that Christmas is around the corner. We start seeing holiday-themed billboards, TV ads, social media campaigns, and emails. And then […]

  Medium.com has become a great platform for bloggers and brands who have something to share with their readers. If you are a blogger with insights that you would like to share with others, Medium.com is your platform.  If you are a brand with the latest industry tips and tricks, Medium is […]

  If you haven’t been living under a rock (if you have I applaud you for living rent-free) you have probably heard about this disaster in the making, MoviePass.  MoviePass (is/was?) a service which let subscribers pay a whopping $9.95 to see unlimited movies a month.  Now that’s a great […]

As soon as a post goes up, it’s natural to obsessively monitor likes, comments and reposts. There’s rising awareness of the interplay between these different sorts of reactions.   “The ratio” is how many comments a post gets compared to likes and reposts — the mathematical formula is: comments / […]

We are thrilled to announce the following new features that will surely help you become more productive with your social media management. Google My Business You probably already heard about the latest push from Google. Google is now heavily promoting Google My business, your next online presence. Google My Business […]

Creating and writing content is probably the most time consuming task of any online business. And yet, it is what makes or breaks your brand, what boosts your sales, what tells your story. So let’s say you just finished writing your blog posts, you found all the right images, you […]

  The social media marketing revolution has begun! More companies are seeing the value social media can provide their business and have decided to start leveraging the various platforms to grow their sales. But so many of them are still using it wrong. They see it as a way for […]

While any company can work on B2B marketing more networking and partnership, some companies lend themselves better to B2B marketing strategies. The definition of a B2B business is akin to being a middleman. You don’t help a person if you own a B2B business; you help tens to potentially thousands […]

We often don’t think about what we say online, which is very evident in our current Internet culture. From seemingly harmless “trolls” who rant and rave on YouTube and send hateful messages on Twitter, to actually harmful cyber bullying that can sometimes lead to grave consequences, it’s very obvious that […]