Can You Create a Better Social Media Campaign by Relying on Data Analysis?

Social media data analysis plays a major role in setting up the perfect social media campaign. Its importance in role-playing is to a point where most companies are starting to add social media data analysts to strengthen their marketing teams, answer questions about large businesses and optimize social strategies.However, the truth is that not all marketers will use social data to its full potential. This is a major downside since you aren’t able to manage ROI properly. Secondly, identify and reach your target audience, and on top of that, use it to analyze your competitors.

What are social media campaigns?

Social media campaigns are coordinated marketing efforts to assist or reinforce a business goal using one or multiple social platforms. Social movements will differ daily depending on the social actions based on their targeting, focus, and more. Furthermore, social media goals need to be measurable and specific. Before you set up a campaign, you must measure a target metric to track the changes that need to be made and the overall performance throughout the campaign. All goals are created based on the means and target audience. Additionally, demographics will significantly vary depending on the social platform you need to use, so you must operate on social platforms where your audience is most active.

Building a social campaign

Before you start your social media campaign, you need to have the right tools in place. There are plenty of free social tools to track shares, likes, keywords, and more. Even if a social media tool is paid, you can always try free 14-day trials to see if it’s the right choice for you or not. Some social tools we recommend are Eclincher, HootSuite, Social Mention, and more. Once you establish this, you must set up a timeline for your campaign. Include start and end dates to comply with your mission and performance.

Why is social media data vital for your campaign?

Like any other business strategy, social media marketing is most effective when it’s set up with accurate data. Social media data analytics provides you with the correct information that helps you understand whether or not your social campaign is working. Above all, it’ll show you what isn’t working and what you can do to improve it.Moreover, data collection for your social media campaigns allows you to set up and customize your social strategy based on what you think is right. Specifically speaking, you can customize your strategy based on demographics and location.Here are a few questions regarding social media data mining that can help you answer your most important questions:

When is your audience the most active on social media?
Which hashtags help your audience engage the most?
Does your audience prefer video or image posts?
What type of subjects does your audience need assistance with?
Finally, what are the demographic characteristics of your following on social platforms?

While at it, you can also conduct A/B testing to help you increase your return on investment. After all, social data will show you what works and doesn’t to provide the maximum level of value.

Which kind of social media data should you track?

So, an important question to figure out is which kind of data you should consider tracking that will align with your business goals? If you are using social media to build brand awareness, you need to focus more on tracking engagement levels. Moreover, if your primary goal is to gain sales, you will want to track conversions.Moreover, there is even more important raw data that you need to focus on when collecting data through social media:

Clicks, shares, comments, and more
Reach
Number of followers
Profile visits
Demographic data such as gender, language, location, and more

Furthermore, if you want to set achievable goals, you can use the SMART approach. That is specific, measurable, assignable, realistic, and time-related goals. Thus, when you use social data, you can achieve this with realistic expectations.

What are some of the best practices for your social media campaign?

Thinking about some of the best practices on social media? Here are some you can take into consideration for gathering the best data for your social campaigns:

Action: Ask your users to interact with your social posts and invite them to participate in polls, reviews, questionnaires, and more.

Sentiment analysis: An excellent way to determine what your customers think about your business and services. You can run a sentiment analysis on social media as well. For example, A Twitter sentiment analysis will show you data on whether customers have a positive, neutral, or negative approach regarding your content on Twitter.

Incentives: Give them reasons to give you information about yourself, such as offering discounts, prizes, and more

Be agile: By being agile, what do we mean? Well, to be quick to answer critics and reinforce positive attention.

Promote: Promoting on social platforms might give you access to more information than you think. This way, you are reaching a wider audience and might be able to gather much more data.

Be adaptive: Use your gathered data to re-look at your online presence and reinforce the campaign, including campaign branding and more.

Include prizes: Another effective way of gathering more social data is to try and run a prize contest. For example, you can give out discounts, T-shirts, a phone, or anything you can think of.

How can social media data help you succeed in your social marketing campaigns?

This is a common question that many people will ask. Well, whichever social platform you use, almost all of them have built-in analytics. These data types are important for giving you an overall perspective on what kind of adjustments you need. First, however, here are a few steps to use social media data.

Tools that can help you analyze social media data with ease

A social media analytics tool gives you a whole perspective of your social media data across all social platforms. This data provides important contexts of how your audience will respond on different social media channels.Each social tool you use will be different and give you different results, but if you want to make sure you are using some of the best social media analytics tools, here are some suggestions from our side:

Eclincher: This is one of the most excellent social tools you can use. Based in California, Eclincher claims to be the first tool to introduce live chat support 24/7. Considering this social tool is best when you own a small or medium-sized business. You can optimize your campaign and reach higher return-on-investment (ROI) levels through data analytics. Furthermore, Eclincher has been featured in popular sites like Forbes, ABC, Daily Herald, and more. Best of all, you can use the platform with a 14-day free trial!

HubSpot: Hubspot’s analytics tool allows you to monitor social media performance and revenue growth closely. You can report the success of your social strategy across most of your channels. Furthermore, you can compare them between multiple social channels for measuring campaign performance. The analytics tool offers graphics and visuals that break down important metrics such as audience, impressions, and more.

Tapinfluence: Usually considered the ‘boom’ of influencer marketing for social tools, it’s directly connected to influencer campaigns. TapInfluence includes important metrics such as engagement rate, reach, and more metrics. However, this is more relevant for influencer metrics so brands can understand if it’s worth working with an influencer or not.

BuzzSumo: This is an excellent resource for analyzing social engagement for any type of content given. If you want to see the amount of shares your blog received on social media channels, BuzzSumo provides you with lots of data. Moreover, you can monitor content performance for relevant keywords and see how you stack up against your competition!

Wrapping it all up

That’s it for this article. We showed you why data is important for your social media campaigns and how it can significantly help you improve your effectiveness and growth. Now, it’s up to you to implement these steps and choose the right tool for your business.Above all, take your time to carefully plan out your social media plan and choose the right data analytics tool that will fulfill your social media campaign requirements. Most of the tools will offer free trials, so it’s never a bad idea to try them out to see what fits your boat!