Facebook is the biggest social media platform, with 3 billion people using it monthly. If you're running a business and don't have a Facebook business page, you're missing out on the chance to connect with all these users.
A Facebook page for your business is key to any marketing plan on the platform. It's where you can tell people about your company and show off new products. It lets you help out your customers when they need it.
In this guide, we'll walk you through what a Facebook business page is, how it can help you reach your target audience, and the step-by-step process to make your page engaging. We'll also give you some extra tips on setting things up so you get the most out of your page.
A Facebook business page is like a unique profile for companies or brands on Facebook, different from a personal profile just for one person. It's all about business, showing off what you sell or do, and sharing content that people who like your business might enjoy.
Starting a business page on Facebook is smart if you want to spread the word about your business online. As of mid-2023, Facebook has about three billion people using it monthly, making it the top social network worldwide. With the right approach, you could reach many potential customers on Facebook and help your business grow.
Here's what you can do with a Facebook business page:
These strategies, primarily focusing on Facebook targeting and creating an engaging Facebook business page, can make a difference in connecting with your audience and boosting your online presence.
To create the perfect Facebook Business Page, start by filling it with clear, engaging information about your business and use high-quality images for your profile and cover photos.
Then, regularly update your page with content that resonates with your audience to keep them engaged. Just follow these easy steps to begin.
Facebook business pages are different from your personal Facebook profile. They must be managed by someone's personal account, the Page administrator. You can have more than one person managing the page.
You can use your existing personal Facebook account, or if you prefer to keep your work and personal life separate, you can make a new account using your work email.
On the "Page" menu, click on the "Create a Page" option. When you reach the "Create a Page" display, follow the simple steps and add your info. As you fill in the boxes on the left side, you'll see how your page will look on the right. You'll need to fill out the following information:
First up, type in the name of your page.
This is the name people will see when they find your page or see your comments on posts. Use your business's real name or something easy for people to search for. You don't have to use your full, formal business name if it includes "LLC."
Pick up to three categories that describe what your business does.
This helps Facebook show your page to people looking for businesses like yours. As you start typing, Facebook will suggest options for you.
Here, you have 255 characters to talk about your business briefly.
Focus on the most crucial info and what makes your business stand out. These few sentences will show up in search results.
After entering all your information, hit the "Create Page" button.
Next, you'll add more about your business, such as:
Once you've filled in these details, click on "Next."
Pro Tip: It's a good idea to see how your page looks on a mobile because 98.5% of Facebook users in 2023 used their phones to visit the site. Making sure your page looks good on mobile is essential.
Picking the right size for your social media pictures is crucial. They might look blurry or not fit right if they're not the correct size. Here are the sizes you should use:
This picture shows up next to your content in people's News Feeds and when you comment on other posts. It's best to use your company logo here. Even though you'll upload a square picture, Facebook changes it to a circle in some places, so make sure there's some space around your logo so it doesn't get cut off.
This large photo stretches across the top of your page and is a chance to catch people's attention with a picture representing your brand well.
Facebook shows your cover photo differently on computers and phones—820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on phones. Using a size of 820 by 462 pixels usually looks good on both.
Note: Keep the most important parts of your picture in the middle, so nothing important gets cut off, no matter where it's viewed.
After adding your profile and cover photos, click "Next" to keep going.
An action button acts as a special link right under your cover photo that encourages visitors to do something specific, like visit a webpage, book a time with you, or reach out directly, among other actions.
Choosing the right action button can really help turn people visiting your Facebook Business Page into customers. Here's how you can add one:
After setting up the basics, Facebook will show you three more steps. You don't have to do these if you don't want to. If you prefer, just hit the "Skip" button at the bottom of each page.
Feel free to choose or skip any of these steps and click "Done."
At this point, you're almost done creating your business page and ready to take a tour of your page and start churning out engaging posts. But before you create posts, we suggest a couple of last steps to polish off your new page.
To set up your tabs:
Having a custom URL makes your Facebook page look more professional. It's good for your customers to see a web address like facebook.com/yourbusiness instead of numbers.
Here's how to set your custom URL:
Note: If someone else has already taken the username or if it doesn't meet Facebook's rules, you'll have to think of another one. Follow the guidelines for choosing a username to make sure it's accepted.
Before you share your first post, add details about your business to your page.
To list any events you're planning, hit the Professional Dashboard button on the left side of your page, click on Events, and then choose "Create Event" at the right of the page.
Quick Tip: Make it simple for people who like your page to learn about any events you're hosting. They can even click a button to tell you they're interested in coming.
To update the About section, click the About tab right under your page's name at the top.
This area lets you share your location, what hours you're open, your prices, how to get in touch, and other useful info.
In the menu on the left, click Professional Dashboard, then find Page Access to let other team members or brand managers help manage the page.
You have a few options for how to let others help out:
You can set these up by clicking Add New or Manage, then Next, and typing in the person's name or email.
Making decisions based on data is smart. Your Facebook Business Page Insights offers a lot of helpful info about who's checking out your page, how much they're interacting, and how well your content is doing. Just click on "Professional Dashboard" on your Facebook Page.
You can also explore other tabs for more specifics, like how many people watched your videos or clicked on your website.
Nowadays, reviews are super important. They can help your business shine or bring it down. Taking time to get feedback from your customers is always worth it. Remember, the easier you make it for them to leave a review, the better. And buying reviews is not the way to go.
One last tip: Keep an eye out for fake or spammy reviews. Getting rid of these is important because they can look suspicious to new visitors checking out your page for the first time.
Creating a Facebook Business Page is a journey that involves several key steps, each critical to your page's success. From setting up your page with a personal profile and choosing the right name to customizing tabs and ensuring your About section is filled with helpful information, every step is a building block for your online presence.
Don't forget to add team members with specific roles, get into your Page Insights for more thoughtful strategies, and encourage customer reviews to boost credibility. Each step enhances your page's appeal and gears you up for effective marketing moves like running ads to target your ideal audience.
No, setting up a Facebook Business Page doesn't cost a thing. But, if you're looking to get your page in front of more eyes using ads or promotions, you'll need to spend some money.
Posting regularly is key to keeping your audience engaged. Aim for at least 3-4 times a week, but the ideal frequency can vary based on your business and audience. Monitoring your Page Insights can help you understand what works best for your followers.
You can sell products directly on your Facebook Business Page by setting up a Facebook Shop. This feature allows your customers to browse and purchase your products without leaving Facebook.
No, you need a Facebook Business Page to create and run ads on Facebook. The Page serves as the base for your advertising campaigns and provides a way to measure their success.
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