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As the digital landscape is ever-evolving and competitiveness continues to rise, marketers need tools and apps that help them gain an edge over the competition. Tools like a social media search engine allow you to delve into the vast ocean of online conversations, helping you unlock a treasure trove of trends, preferences, and competitors and even helping you stay on top of your brand's reputation. This article discusses the top 8 social media search tools designed to empower marketers to conduct more effective market research.
What Is A Social Media Search Engine?
People use a social search engine to search for people, content, or topics on social media platforms. These social media search tools use complex algorithms to index vast amounts of content and data present on most major social media platforms. Simply put, it is like Google or Bing but for social media and provides more detailed and accurate results.
You can use a social media search tool for basically anything related to social media marketing, such as brand monitoring, tracking trends and competitors, conducting market research, and analyzing social media data.
I specifically use a social media search engine to help me keep track of my business's online presence and help identify potential opportunities for engagement.
Best Social Media Search Engines
1) eclincher
eclincher has some pretty amazing social media search engine features - enabling it to grab the top spot as the best social media search engine.
Some of its features include real-time keyword tracking, sentiment analysis (for monitoring how your audience perceives your brand), and some pretty advanced search capabilities to help you discover the latest and greatest trends and content relevant to your niche.
Moreover, eclincher's industry-leading social monitoring and listening tools enable you to know anything and everything regarding your brand, niche, and target audience - when using eclincher, not a whisper goes by without you knowing.
It that's not enough, eclincher also offers incredible social media management tools, such as a unified social inbox for managing all interactions with your followers, scheduling and planning of posts, and collaboration tools that streamline workflow between your team members.
With a social media search engine like eclincher, you are guaranteed to dramatically increase your social media ROI - it worked for me!
2) Mentionlytics
Mentionlytics is another powerful social media search engine. The tool seamlessly scans the web and social media networks for brand mentions, relevant content, and keywords.
Like eclincher, Mentionlytics also gathers data on sentiment, demographics, and influencers. It then compiles this array of data into a robust report to help you understand and improve your business's reputation. It is also a useful tool for scraping social media and collecting data.
One thing I especially like about Mentionlytics is its customizable alerts on anything that might develop into a potential crisis or just a notification on an important mention. This feature really helped me stay on top of reputation-damaging situations and put out a lot of fires.
3) Mention
Using Mention, you can monitor your brand, competitors, and relevant keywords across a plethora of channels. You can create custom search parameters through the help of a variety of filters, allowing you to gather more domain-specific data on keywords, conversations, trends, and influencers.
Mention is an Instagram Planner App & also conducts regular sentiment analysis to help you gauge the public's perception of your brand. Like Mentionlytics, Mention also sends out real-time alerts for major events and customer inquiries or issues.
4) Snitch.Name
Snitch.Name is an incredibly easy social media search engine to get started with and is used specifically for finding people on different social media platforms.
You simply input a name, and the app identifies correlated profiles, content, and connections on popular social networks, blogs, and forums.
Think of the app as an aggregator of an individual's online presence. I find it especially useful for personal research and background checks on people, particularly influencers before I pursue a partnership with them.
5) Social Searcher
Social Searcher is our free social search engine on this list. But don't let that discourage you - it is still an incredibly robust search engine.
This social media reporting tool allows you to monitor your online presence and discover emerging and trending hashtags, topics, and keywords. You can also use it to search social networks and locate user profiles on different social media platforms.
Social Searcher is another great beginner social search engine tool. The tool does almost the same as every other social search engine but on a more basic level because it is a free account
6) Pipl
Like Snitch.Name, Pipl specializes in finding people-related info across various social media platforms.
When you use this tool, you can discover email addresses, phone numbers, and other social media profiles of a particular individual. The tool offers services to both individuals and businesses, helping them conduct background checks and locate lost contacts.
If you are a private investigator, researcher, or even a social media marketer skeptical of an influencer, then this is the tool for you.
7) Spokeo
Spokeo is an aggregator of people's information that the tool collects from online sources such as social media and public records. Spokeo is also one of the best social aggregator tools as well!
Spokeo helps you discover contact information, family details, related social media profiles, and location history. I used it several times for reconnecting with old friends, but it is also effective for conducting background checks.
8) Buzzsumo
Buzzsumo is another great social media search engine for marketing teams. Buzzsumo supports seamless integration into several social media networks to help you discover and analyze mentions, competitors, and industry-related influencers for potential collaborations.
You can use this information to optimize your content strategy and improve your online presence.
What's the difference between social media and a search engine?
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Here is a list of the main differences between social media and a search engine.
- Purpose: Social media's aim is to provide a universal platform where people can communicate and share content. Search engines' aim is to help people discover relevant information on the internet.
- Privacy: A social media platform requires you to create a personal profile containing your name, contact details, and more. In comparison, a search engine offers personalized results that require less information sharing.
- Algorithms: Social media platforms prioritize content based on people's interests and interactions - likes, follows, viewing time on a specific video or image, etc. Whereas search engines rank web pages on quality, relevance, and authority - incorporating the practice of search engine optimization (SEO).
- Content: Social media content revolves around user-generated content such as selfies, vlogs, memes, etc. A search engine indexes content such as articles from different websites.
Benefits Of Using A Social Media Search Engine
Here are the benefits of using a social media search.
- Social media monitoring tool: A social media search engine allows you to effectively track mentions, sentiment, customer feedback, and more. This allows you to proactively manage your online reputation and promptly address any concerns or inquiries.
- Discover trending topics: You use a social media search engine to uncover trending topics, industry keywords, and relevant content. This helps you to stay informed and bring value to your target audience by providing them with something fresh and interesting.
- Collaboration: A social media search engine helps you find popular influencers and potential business partners for collaboration - enabling you to tap into new markets and expand your business's reach and brand awareness.
- Competitor Analysis: Stay on top of your competitors' activities, strategies, and audience - allowing you to adjust your marketing tactics to boost engagement and effectiveness.
Frequently Asked Questions
Is there a search engine for social media?
Yes, social media search engines help you monitor your brand, conduct research on potential collaborative partners and conduct robust analysis to help you adjust your social media marketing strategy to improve its effectiveness.
How do I find hidden social media accounts?
By using social media search tools. Tools like Spokeo or Pipl do a robust search on multiple social media platforms to uncover hidden social media accounts, connected emails, personal details, and more.
How to find out if someone is talking about you on social media?
By employing the help of social media search engines, more specifically, a social media monitoring tool.
Can a fake social media account be traced?
Yes, there are various methods used to trace a fake social media account. The most common method is by analyzing patterns and connections to other accounts with the help of a social media search engine. Alternative methods include IP address tracking and digital forensics.
The Bottom Line
Staying ahead of the curve is essential to ensuring your business thrives in a competitive market. Harnessing the power of a social media search tool like eclincher for all things related to social media marketing enables you to gain valuable insights, monitor and control brand reputation, and identify potential prosperous opportunities for growth.
eclincher is the pinnacle of social media search engines, and from experience, I can confidently say that this app revolutionizes your social media marketing strategy through its unparalleled benefits. Don't let the fear of missing out hold you back; book a meeting with us today, or sign up for the 14-day free trial and see how the best of the best use this to amplify their online presence.
