Are you still using marketing campaigns from your business’ yesteryears? If so, this is a mistake. When you’re an entrepreneur who’s just starting out in their business venture, you’re likely to be a little sloppy. Don’t take this the wrong way – you can still succeed, even with a rocky start, and it’s likely you did. But it’s common sense that when you were a business newbie, you weren’t doing things at the streamlined pace you should have been.
While marketing tips can be very tried and true, as can the strategies you craft using them, it’s not good to just keep trying the same thing over and over again. Don’t think “if it’s don’t broke, don’t fix it” – marketing is about trial and error. Remember what works, but also don’t be afraid to go a little over the line with trying out new ideas.
After all, what you have that works now might be doing fine for you, but what if you’re missing out on something better?
1. Focus on your traffic stats.
Your analytics will unlock the door to marketing mastery. When you understand your traffic and data, you understand what works – and also what doesn’t. Google Analytics is the most popular form of analytics research, and it’s something you need to start paying attention to ASAP.
Using the data you find, you can better figure out what in your marketing strategy needs tweaking the most.
2. Retarget to different networks.
Many small businesses focus on their go-to social network and ignore all others. Some put steam into two while leaving a lot of other different options on the table. After all, if Facebook and Twitter aren’t working, nothing else will, right?
Wrong. Depending on your audience, you may be focusing on the wrong networks for sharing your content and marketing. For instance, B2B businesses can probably get more leads from LinkedIn than Twitter. This isn’t a guarantee, but it’s definitely something to think about for the future.
3. Are your delivery methods working?
Sometimes your best option for online marketing refreshing is to look at how you’re delivering your content to the masses. Do you mainly do this through social media? Are you hoping that consumers see your content on your blog and share it for themselves?
As convenient as autoblogging and social media automation are in this day and age, sometimes a more personal approach is better with certain audiences. Look at your delivery methods and see how successful they really are. Switch things up for a few weeks and see if you’re doing better or worse.
4. Mimic and take from others.
Don’t be afraid to be a sheep. It’s great to be original, of course, but you also need to learn to take notes from those who are successful – they’re the top dogs for a reason. Don’t copy what they do exactly, but consider their little nuances that make them successful. Repurpose these for your own brand and you’ll go far with online marketing.
Watch out for direct copying, though – don’t do it! Remember that you’re taking notes, not copying down every move they make.
5. Watch how your followers interact with you.
How your followers interact with you can say about the moves you need to make in your marketing. This also means followers in the general sense – your actual social media followers are important, of course, but your audience in general is something to take note of. Where do you get the most action? Direct links? Social media? Do you have a lot of email newsletter signups as opposed to Facebook likes?
6. Think about your personal life.
Online marketing can be something that consumes a person. Perhaps this isn’t advice that speaks specifically to marketing refreshing, but sometimes the best thing to do is let things run its course. Learn to not obsess over every imperfection and detail. Step away from it occasionally and consider outsourcing marketing tasks to someone else every once in a while.
7. Consider content recycling if online marketing.
The content that you have made for your business doesn’t have to go into the trash after you’re done with one particular marketing strategy. Think about a case study – you can make three different infographics with this content and direct them towards different audiences.
For instance, if you have a study about how Twitter hashtags can help businesses gain visibility, you can create infographics that target this information to three different industries. The same content is being used over and over with fresh takes, saving you money and giving you access to different audiences.
8. Always keep track of your strategy efforts when online marketing.
Finally, make sure that every change you make is something that you keep track of. Just like if you were working with a scientific study, ever change you make to your marketing strategy needs to be taken note of and accounted for. By doing this, you study how different variables give you different results.
Does Facebook advertisement give you more lead generation as opposed to Twitter posting? Things like this can directly tell you how to better fine-tune your marketing strategies for optimum effectiveness.