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A social media analytics tool is a powerful social media marketers have at their disposal. These tools monitor all the social channels a business is featured on. It then collects data and builds a unique social media analytics report specifically for your business. It helps gain insight into your target audience's trends and engagement. It also monitors competitor performance and brand sentiment. There are a lot of these tools out there, and choosing the wrong one can do more wrong than good - which is why we compiled a list of the ten best social media analytics tools currently available, as well as a helpful buyer's guide.
10 Best Social Media Analytics Tools
1) eclincher
The saying goes, "knowledge is power" - with eclincher, this couldn't be more true! eclincher's analytics tools are so powerful and insightful that you are guaranteed to see a jump in your social media ROI. In fact, eclincher is one of the best social media management tools for small business on the market today!
The analytics tools gather comprehensive data and compile it into reports that are easy to interpret and make strategic decisions. The analytics tools will provide you with information on the following:
- Competitive analysis and cross-channel analysis
- Measures your marketing campaign performance
- Post performance: hashtags, clicks, reach, and impressions
- Insightful user data: best time to post, user traffic, and conversations
Additionally, eclincher also provides you with other useful tools to make your marketing team's job much easier! It is a great tool to automate social media posts & content! The tool helps you schedule and post content, has editing tools, and streamlines workflow with its team collaborative tool.
2) Google Analytics
Even though Google Analytics is not officially a social media analytics tool, it still provides very insightful social media analytics. It also helps you track social media campaigns and audience engagement. Google Analytics is a very important part of a digital marketing strategy for your business.
Google Analytics allows you to create reports specifically for each social media network. You can use these reports to analyze which social media network brings in the most amount of traffic to your website. Then use this knowledge to dedicate more resources to the social media networks which actually have a Social Media ROI that is worthwhile.
3) Google Search Console
Google has some pretty impressive tools to help businesses track their performance both on social media and on their websites - Google Search Console is a prime example of one of these tools. It is a great social media market research tool that everyone should use.
The tool allows you to track the performance of your website. You can use this data to monitor which part of your website needs attention. Additionally, Google Seach Console helps you identify which keywords you should utilize more effectively to boost impressions and rankings. Then you can take the keyword information and dedicate more social media marketing campaigns to boost your ranking - easy!
Finally, you can also see how Google views your website - an ordinary one or one with rich results that will bring value to the user. You can take this information and optimize your website so that Google views it as a more "resourceful" source of information - allowing you to climb the search result rankings. You can also use GSC as a social media search tool for more in-depth analysis.
4) Hootsuite Analytics
Like eclincher, Hootsuite Analytics also provides powerful data reports on your performance on all social media networks. They compile this data into a single dashboard that's easy for you to digest.
Additionally, the tool also provides you with recommendations on when the best time is to post to ensure maximum user engagement. The tool also helps boost your ROI by providing you with insights into which social media platforms deliver the best results for your business and how you can boost the ROI on the platforms with average returns.
5) RivalIQ
RivalIQ is a good alternative to eclincher and Hootsuite. This tool specializes in four aspects of your social media analytics. It can help you measure Facebook analytics. These four include:
- Social reporting - allows you to track, measure and interpret social media performance
- Conduct competitor analysis
- Social media analysis - identifies trends applicable to your business and how to use these trends to boost engagement.
- Social media audits - In-depth reports on your business's social data
6) Keyhole
If you want a social media analytics tool specializing in social listening, you should consider Keyhole. This tool is able to monitor conversations and mentions - providing you with key insights into what people on social media think of your brand. It can help you monitor your Instagram analytics.
Additionally, you are able to analyze profile growth and engagement, analyze competitors, and optimize your social strategy.
If you are into influencer marketing - this tool also allows you to identify top social media influencers and compare their performance. This helps you identify the best influencer for your business that will increase your brand's reputation and not damage it. We also recommend you hire social media manager to optimize your social profiles!
7) Channelview Insights
Created by Synaptive, Channelview Insights is an add-on for your Hootsuite dashboard. This tool is specifically for your YouTube channel. It is a very popular social media analytics tool.
It provides powerful analytics into views, subscriptions, and engagement. Additionally, you can learn more about your audience, like audience demographics and geography.
8) Mentionlytics
Mentionlytics is exactly the tool for you if you want something that can effectively and accurately track important social analytics & brand mentions and how the public perceives your brand. You can monitor and join conversations on social media, monitor your brand's media coverage, and discover keywords specifically for your target audience.
You can also monitor competitors and identify influencers.
9) Talkwalker
TalkWalker Social Media Search is a tool specifically for keyword analysis. When you enter a keyword, the tool searches all the social networks and gathers data for the last seven days. This data includes mentions, sentiment, demographic, and engagement.
The TalkWalker Social Media Search tool is free, but if you want to increase your social media analytics capabilities, you will need to upgrade to TalkWalker Quick Search. This allows you to extend the data gathered from 7 days to 13 months. Additionally, you will be able to compare five topics with each other.
10) Brandwatch
Brandwatch is an excellent alternative to Mentionlyrics for brand monitoring and sentiment analysis. Brandwatch monitors your brand on all your social media accounts and provides you with reports on mentions and overall sentiment. The tool allows you to conduct extensive research on consumer demand - you can use this information to build a social media strategy.
The tool uses the information gathered from the above-mentioned features and helps you build an effective social media marketing strategy on all the social media channels.
Buying Guide
https://www.youtube.com/watch?v=Cw22bCgrdLU
How We Rate Social Media Analytics Tools
We rate social media analytics tools based on practicality and the value it brings to the user. These two metrics are then branched into several smaller metrics determining the tool's quality. These metrics include:
- Features - What social media analytics does the tool cover? We usually want the tool to provide an extensive overview of the business's entire social media presence - not only one specific aspect.
- Accuracy - The social media data the tool gathers should be accurate. A tool that collects incorrect data can be very bad for your business. For instance - if it recommends the wrong target audience or influencers and you construct your social media strategy based on that recommendations, it can damage your business's reputation.
- Additional Features - What additional features does the social media analytics tool have? We always look for some extra handy features in these tools - just to boost their value. This can be a social media management tool or even a database of stock images and videos you can use in your content.
- User Friendly - The social media reporting tool should construct reports into a single, easy-to-use dashboard - providing actionable insights for your social media efforts.
- Price - The social media analytics tool should be priced reasonably and competitively with the rest of the market. In addition to this, the tool's features should also justify its price.
Benefits Of Using A Social Media Analytics Tool
- Meaningful insights - A social media analytics tool provides insights on post performance, user engagement, traffic and overall social media performance. This allows you to construct and optimize your social media strategy for future content to boost user engagement and, ultimately, social media ROI.
- Sentiment analysis - The tool analyzes brand mentions, monitors conversations, and builds a report on how the general public views the business.
- Competitive analysis - These tools allow you to monitor and track your competitor's performance - allowing you to optimize your social media strategy to produce content that is better than your competitor's content.
Frequently Asked Questions
What is meant by social media analytics?
Social media analytics is the process businesses use to collect and evaluate data from major social media networks. This data is used to gain actionable insights into competitors, customer sentiment, how the general public perceives your brand and how much traffic your posts attract.
What is social media analytics examples?
Examples of social media metrics relating to analytics include engagement, reach, impressions, brand mentions, competitor tracking, keyword analysis and conversation monitoring.
How is social media analytics done?
Social media analytics is done by complex programmed software. These tools use data from social media networks and, with the help of AI, construct reports for businesses that are insightful and easy to interpret.
What are the types of analytics available in social media analytics?
- Performance metrics into user posts
- Sentiment analysis
- Influencer analytics
- Audience analytics
- Competitor analytics
What is the most common use of social media analytics?
To identify trends, how well posts perform, brand sentiment, and competitive analysis
The Bottom Line
Social media analytics tools are powerful tools that use real-time and historical data to build reports and make recommendations on future social media strategies. These reports help businesses gain helpful insights into how much traffic the website gets from social media, brand sentiment, and how your business stacks up to the competition. When used correctly, social media analytics tools can immensely boost your ROI. Remember to use an accurate tool that brings value to your business.
If you are confident a social media analytics tool is what your business needs to put your social media ROI in hyperdrive. Why not try our demo or schedule a call with us and discover exactly how eclincher can help your business grow?
