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As a social media marketer, it is important to constantly find new intuitive ways to increase your social media marketing effectiveness. A great way of doing this is by onboarding a social media reporting tool into your marketing arsenal. A reporting tool provides valuable insight into post performance, enabling you to optimize future social media campaigns for higher ROI. In this article, we discuss the best social media reporting tools. Additionally, we discuss the different types of analytics and how you can get started reporting with our number one pick.
Top 5 Social Media Reporting Tools
1) Eclincher
User-friendly, comprehensive, and extremely effective are all benefits you can expect when using Eclincher as your social media management tool.
Social media reporting is an essential component of what makes for successful social media marketing, and Eclincher knows this. That's why they spent a considerable amount of resources ensuring that the reporting features are accurate, state-of-the-art, and can propel your social media campaigns into new highs. When I started with eclincher, my engagement almost doubled within a week.
The tool analyzes your campaign performance on most major social media platforms and provides you with valuable metrics for engagement, impressions, follow growth, and click-through rates.
Using these metrics, you can evaluate your social media strategy. Eclincher helps you identify areas that need improvement and make data-driven decisions to optimize future social media campaigns. And combined with Eclincher's social media listening features, you can create extremely effective marketing campaigns through a plethora of social media channels.
After trying out this app, I have yet to find another one that can offer the same level of service and effectiveness for the same price.
2) TapInfluence
TapInfluence is another great social media analytics tool. The tool has some great reporting features, providing businesses with in-depth insights into your marketing campaigns. Like Eclincher, TapInfluence gives you helpful data for engagement rates, audience demographics, and overall ROI.
Its user-friendly dashboard allows me to easily track progress and manage all my campaigns on social media networks simultaneously. Another great advantage of TapInfluence is its influencer marketing. TapInfluence has a marketing platform that allows businesses to connect with influencers in their respective niche. It can also be used as a social media scraper tool.
Overall, TapInfluence is a great tool, especially if you want to make use of influencer marketing. However, Eclincher's reporting features are still better and more accurate.
3) Curalate
Curalate has a completely different approach to reporting than the other social media analytics tools on this list. Curalate tracks, measures, and analyzes the performance of visual content.
By using Curalate, you can gain a deeper understanding of how your visual content resonates with your audience. This can help you drive engagement and stimulate conversations.
One powerful feature of Curalate is its ability to integrate with e-commerce sites - funneling all your social media campaigns into your e-commerce site.
Overall, Curalate is the best visual analytics tool, but marketing is more than stunning images. Therefore, Eclincher is still your best bet if you want a comprehensive reporting tool for yourself or your social media managers.
4) ShortStack
ShortStack's reporting features are pretty average compared to some of the other tools on this list. Shortstack enables you to track user engagement and marketing effectiveness on multiple social media accounts. The app helps you streamline all your reporting and social media efforts - making it easy to manage and process your content.
ShortStack's powerhouse features are more in creating custom campaigns like contests, quizzes, and giveaways. Additionally, the tool has a range of customizable templates, which makes it easy for you to create interactive social media posts.
5) SHIELDApp
If you want an app specifically for reporting on LinkedIn, then SHIELDApp is the tool you need. The tool helps you track, measure and optimize your LinkedIn presence. It can also act as a social aggregator tool as well!
Using SHIELDApp, you can gain helpful insights into profile views, follower growth, and engagement rates. SHIELDApp's AI uses your historical data to help you improve your content strategy. Similar to Eclincher, SHIELDApp's dashboard makes it incredibly easy to monitor your progress on social media.
Who Should Use A Social Media Reporting Tool?
Of all of the marketing tools, a social media reporting tool is probably one of the most effective ways to gain insight into your campaign performances. Therefore, anyone who wants to optimize their social media marketing campaigns to increase engagement should use a reporting tool; this includes:
- Influencers
- Social media managers and marketers
- Start-Ups and Medium Businesses
- Corporations and Enterprises
- Organizations (including NPOs)
- Individuals who want to increase their social media engagement and follower count
Do Businesses Need Social Reporting Tools?
Yes, businesses definitely need a social reporting tool, as they can benefit greatly from using the tool. Here is why:
- Competitive analysis: Stay informed about what your competitors are up to by tracking their performance. You can also identify opportunities to differentiate yourself from them and stay ahead of the competition.
- ROI: Measuring the return on investment (ROI) is made easy thanks to social reporting tools. Using a reporting tool, you can easily track key performance indicators (KPIs) such as sales generated from social media. This is why I like Eclincher so much, there are very few tools that can measure ROI as effectively as Eclincher, thanks to the robust reporting tools the app has at its disposal.
- Performance tracking: Reporting tools make tracking your social media marketing campaigns much easier. You gain helpful insights into engagement, reach, and follower growth. From these insights, you are able to adjust your social media marketing campaign to increase engagement.
Different Types of Social Media Analytics
There are various types of social media analytics you can use to measure your social media performance. Below are the ones most commonly used:
- Reach and Impressions: These analytics tool measures the number of people who have seen your brand's social media posts. Reach means the number of unique users who sees your content. Impressions refer to the total number of times the content has been seen.
- Follower growth: This tool measures the number of followers you have gained over a specific period.
- Conversion analytics: Using this tool, you can measure the number of conversions occurring because of your social media marketing efforts. This includes website visits and purchases or sign-ups.
- Engagement: Measures the level of interaction and engagement between your brand and its audience on social media platforms. Engagement examples include likes, comments, shares, and retweets on Twitter.
- Sentiment analysis: Measures the sentiment or tone of the comments and mentions. This helps you gain an idea of how your audience perceives your brand.
- Influencer analytics: Measures the impact influencers have on a brand's social media performance.
How To Use Eclincher To Monitor Analytics
After you have successfully signed up and logged into your account, you are able to explore the wealth of monitor tools Eclincher has at its disposal.
- First, you will need to connect your social media accounts. From the dashboard, navigate to "Accounts and Feeds" section. Then, add the respective social media accounts you want to track.
- Next, click on "Analytics," from here, you are able to view your performance metrics for all your connected social media accounts.
- Select the social media you want to analyze from the menu. Then, select the data range you want to view.
- Now you will be able to view the abundance of analytics from the dashboard, including engagement rates, sentiment, clicks, impressions, and follower growth. Feel free to explore and experiment between the different graphs and sections to view different perspectives of your social media data.
- You can also create custom comprehensive reports on the metrics you want to analyze. Simply click on "Reports" and choose the type of report you want to generate. (e.g., engagement or audience growth)
Frequently Asked Questions
What tool measures social media performance?
A social media reporting tool such as Google Analytics measures social media performance. However, if you want the best-of-the-best, then you should go with Eclincher - its analytics features are state-of-the-art and extremely accurate.
What metrics are most important on social media?
That depends on what stage you are in your social media journey. New accounts will want to aim to track follower growth. In comparison, established accounts would prefer engagement rates and overall impressions.
What makes Eclincher different than other social reporting tools?
Its ability to combine a plethora of features into a single, unified platform that is extremely easy to use. Also, the reporting features are incredibly accurate.
What social media metrics are not important?
Vanity metrics: These metrics, such as shares, comments, and retweets, are a great measure of success, but they are not directly tied to business objectives such as lead and revenue generation.
The Bottom Line
A social media reporting tool is probably one of the best tools social media marketers can have at their disposal. Using a reporting tool, businesses can gain helpful insights into engagement and overall campaign performance - allowing them to optimize their marketing strategy to increase its efficiency.
There are a lot of social media reporting tools out there, and using the right one is extremely important to ensure that your social media marketing strategy grows sustainably. This is why Eclincher is the best social media reporting tool. The tool has the best reporting features, and combined with the abundance of other features, it makes for a well-rounded and balanced social media management tool. Feel free to reach out to us to help you get onboarded with Eclincher and show you the ropes. Trust me, you won't regret it.
