The 10 Best Marketing Tweets From Top Experts

Twitter is a neverending well of wisdom, and it’s an especially powerful platform for marketing gurus. We went searching for bite-sized lessons to help you along your path of digital marketing. Here are the 10 best marketing tweets we’ve unearthed so far. 10 Marketing Tweets From Experts You Need to Read Right Now 1. “Stop […]

Top 7 Features Your Marketing Automation Tool Must Have

Creating a customer experience that makes your customers fall in love with your brand is what we all want. Yet it’s the hardest part of all. Your customers are empowered with innumerable resources to read, know, and compare you with other prospective brands. That’s why you need to turn your focus on things that can’t […]

Tips to Effectively Manage Digital Presence for Small Businesses

This blog was updated in March 2021. Reaching out and forging new relationships is critical to any business. It might seem easier to do in person. But, how do you effectively manage your digital presence online if you’re a small business?  With more than three billion people active on social media and growing, these platforms […]

4 Best Black Friday Promotion Tips for Your Business

With the holiday season underway, the marketing world is focusing on our buying motivations. The first high of ceaseless promotion and endless special offers comes during Black Friday. Last year, American shoppers spent an estimated $5 billion in just 24 hours – growing by almost 17% since the year before. Black Friday is an increasingly […]

20 Ways To Boost Sales Through Social Media

Running social media for your company or for a client, it’s tough to get respect as a contributor to the bottom line.   Revenues of course matter, a lot. “Always be closing” salespeople may constantly remind you while dismissing your contributions as merely cute positioning and chatter, without moving the needle on real business success. […]

How to Grow Your Marketing Agency (Step-by-Step Guide)

Marketing agencies are everywhere these days, and I mean everywhere. Every time I check my LinkedIn I see a new one pop up somewhere. And there is a variety of them too – social media agencies, marketing, growth marketing, growth hacking, content creators, you name it. What’s your marketing agency like?  Regardless of all these new […]

Influencer Marketing Statistics You Need to Know for 2018

As 2017 is coming to an end, marketing managers, CMO’s and other enthusiasts are gearing up for 2018 and creating their marketing budgets. It’s super important to remember that influencer marketing is one of the most effective areas of marketing. In fact, 84% of all marketers created influencer campaigns this year, and this number is […]

3 Vital Marketing Skills Every Marketing Manager Needs to Have in 2018

Marketing has been growing by leaps and bounds, and every year there are new tools and strategies that come out and blow our minds, so take note of these marketing skills. 2017 was no different. It was a whirlwind of marketing and social media innovation the likes of which the world has never seen before… […]

The Beginner’s Guide to B2B Email Segmentation

I bet you have a long list of subscribers, and you have heard about making the most of these lists using email marketing. But…have you? And most important… Do you know how to do your B2B email segmentation? The truth is that most email marketing campaigns are not working as well as they should, and […]

How I used Neil Patel’s Formula to Double Email Click Through Rate

  I know what you’re going to say. It’s going to go something like this: Ben! Don’t you know email click, and email overall is dead? Well, you’re totally wrong. Even millennials are still loving email. According to Adestra, 73% of all the millennials in the world prefer a brand to contact them via email. […]

3 Reasons Chatbots Are Integral to Your Social Strategy

With the recent increase of chatting apps and channels, it’s no wonder that chatbots are gaining ground. People are getting more and more used to them, and so are businesses. Still, many companies are slow to adopt the technology because they think that it needs to be used in stead of their other marketing channels. […]

Chatbots and eCommerce. Good or Bad?

image source: LogoDesignGuru Creating a chatbot for your business is the newest trend in online marketing right now. And for good reason! AI is doing for us humans what we can’t do on our own – it’s automating processes, simplifying solutions, solving challenges. Although this technology is a little bit disruptive (not as much as […]