eclincher Takes Home 25 G2 Fall Awards for 2021

eclincher takes home 25 G2 Fall 2021 awards

Move over Tonys, Grammys, and the Critics Choice — hello G2 Fall Awards for 2021! eclincher is honored to announce we have been awarded a whopping 25 awards this fall from G2 Crowd, an independent software review company.  Social media management is hard work. It’s also one of the most important parts of your marketing […]

YouTube Suggested Videos: How to Optimize Videos for More Views

YouTube suggested videos how to optimize for more views

Want to reach a wider audience with your YouTube channel?  YouTube “Suggested videos” feature is some of the most prime real estate on YouTube; getting your videos in that sidebar or on the phone scroll is a great way to grow your channel.  It’s not all about viral videos, influencers, and YouTube megastars, you can […]

5 Ways eCommerce Brands are Utilizing Social Media Differently

5 ways eCommerce Brands_Use Social Media Differently

Don’t you hate those cheesy branded ads that popup on your feed? No, I don’t want to hear your jingle, you anonymous office worker.  On the other hand, when I see an influencer I follow show off a product, I immediately want to know more. DTC brands are revolutionizing the way they use social media.  […]

A Smart Marketer’s Guide For Repurposing Content in 2022

A Smart Marketers Guide Repurposing Content

The greatest marketing campaign begins with engaging and awesome content that’s uniquely crafted for its audience. But, we all know in marketing creating viral content is not enough especially in B2B environments.  If you’re a business owner, repurposing content may seem like a topic you’re still trying to conquer. Repurposing content can help you increase […]

Social Customer Service: How to Measure Performance Effectively

social customer service how to effectively measure performance

With over 4 billion active users, social media is an attractive channel for business marketing. And quite successful since the majority of social media users reach out to brands on their favorite platform.  The same stats show that around half of users on social media are looking to resolve customer service-related issues. In fact, social […]

The 7 Best Ways to Engage Customers on Instagram: #6 Might Surprise You

seven best ways to engage customers on instagram

Let’s get real. If you made it here, you are seeking to engage customers on Instagram to increase brand awareness, engagement, loyalty, and conversion rates. Social media is one of the best ways to market your business and engage with your customers on Instagram specifically. In fact, according to Forrester Research, Instagram generates 58 times […]

Latest Trends in Social Selling: The Ultimate Guide

latest trends in social selling ultimate guide

First of all, today’s consumers rely heavily on social media throughout the buying experience. In fact, 54% of consumers use social media to research products, while 71% are more likely to make purchases based on social media referrals. Catering to these expectations can lead to a huge shot in the arm for your ecommerce company. […]

Social commerce: How it works and why you should care in 2021

social commerce how it works 2021

Online shopping is more significant than ever, but it’s just the tip of the iceberg when it comes to how people buy.  Social commerce is now exploding in every other major market around the world. Are you aware that the number of social commerce purchasers in the US accelerated by 25.2% in 2020? And it […]

6 Steps to Maximize Your Social Media Presence: The Right Strategy

6 Steps to Maximize Your Social Media Presence

It’s social media! We’re all social and we want to know what everyone is doing. This blog post will discuss some of the most important social media tips for business owners. It will talk about how you can make your social media presence more effective by following a few simple steps. I’ll also focus on […]

8 Proven Predictions for Social Media Marketing in 2021

8 Proven Predictions For Social Media Marketing

Sometimes life is unpredictable. 2020 proved that for everyone in the world! So, it is understandable that giving you researched and backed predictions for social media marketing this year might make you go hmmm. I digress. Social media marketing continues to be a solid marketing strategy, but only for businesses who keep up with the […]

6 Tips to Actually Grow Your Brand on Social Media

6 Tips To Actually Grow Your Brand On Social Media Now eclincher

For startups and growing businesses, building a branded identity is key to success — period. Your brand is the thing that makes your team unique.  It’s what sets your company apart from your competition, and what keeps your customers onboard. Your brand on social media is a digital footprint and extension of your identity as […]

Smart Social Media for Business in 2021: A Marketer’s Guide

social media for business eclincher blog graphic

4.41 billion. According to a forecast by Statista, that’s how many active social media users there will be by 2025. For marketers, those numbers can only mean one thing — an audience to market their products. If you’re a marketer and you’re not leveraging social media for business, you’re definitely missing out on an excellent […]