Social Customer Service: How to Measure Performance Effectively

With over 4 billion active users, social media is an attractive channel for business marketing. And quite successful since the majority of social media users reach out to brands on their favorite platform.  The same stats show that around half of users on social media are looking to resolve customer service-related issues. In fact, social […]

The Social Media Metrics Map: A Comprehensive Guide for Marketers

The days when you could afford to treat social media as an afterthought are long past. In 2021, social media is not just a cool place to be; it’s an extension of your brand. It shows who you are and guides you to where you’re headed. Managing this online community, making it work for your […]

Social Media In Financial Services: 2021 Smart Guide

We live in a digital world, dominated by social media giants. From Facebook to TikTok, social media platforms have provided more ways to publish content than ever before – and businesses around the globe have taken advantage. Learn how to leverage these tips and best practices targeted toward tackling social media in financial services.   […]

Top 10 Social Media Management Tools for 2021

The social media landscape of businesses is evolving rapidly since Covid-19 came on the scene in December 2019. With more companies adopting some style of remote working, it is no surprise that Smart Insights reported a 43% increase in the time someone spends on social networks daily. Considering more than half the world’s population are […]

Gen Z and Social Media: 3 Ways Their Use is Different

We all thought that Millennials were obsessed with social media, but Gen Z is taking this to a whole other level. Gen Z is beginning to garner purchasing power, and they’re attracting attention that has been bestowed upon Millennials for a long time. This makes Gen Z and social media use quite unique. Millennials are […]

5 Ways to Win on Promoting Your Brand Content

Creating content that provides value to your target audience is challenging enough. You need to detect your audience’s pain points, determine the best format for communicating your message, and then have someone experienced and skillful (if not yourself) to produce it. However, things don’t stop there. If your content doesn’t reach your audience but collects […]

Let’s Keep It Real: Key Ingredients for Social Media Authenticity

Today’s consumers want something credible and real, which is why authentic brands are more successful on social media. Social media authenticity is critical. It allows people to interact with brands in real-time, and it creates an open space for feedback and conversation. To receive customer service assistance, all you need to do is send a […]

Tips to Effectively Manage Digital Presence for Small Businesses

This blog was updated in March 2021. Reaching out and forging new relationships is critical to any business. It might seem easier to do in person. But, how do you effectively manage your digital presence online if you’re a small business?  With more than three billion people active on social media and growing, these platforms […]

How To Find Content For Your Social Media

Finding valuable, entertaining, educational, and relevant content can be a time-consuming task. Indeed, social media managers spend hours trying to find material for social media. And it’s important to do that to follow all the industry trends. Today’s markets are highly dynamic and disruptive – things happen fast! Companies that have enough resources to hire […]